The document outlines Regina Almaguer's personal brand exploration and development plan. It includes her vision, identity, potential career paths in marketing, target audiences, skills, goals, competition, and plans to build her professional network and skills through events, education, and mentorship. The overall purpose is to establish herself in the digital marketing field and work towards financial freedom through career progression and business ownership.

1. PERSONAL BRAND EXPLORATION
Regina Almaguer
Project & Portfolio I: Week 1

2. My vision is to create and implement ideas
globally to an audience who can relate with a
purpose of loyalty and integrity. I desire to
network within my field of studies to achieve a
higher understanding and pushing the
boundaries of future marketing strategies.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Market Research Analyst
• Internet Marketing Specialist
• SEO Consultant
BRAND ARCHETYPE - I show my
work by coloring outside of the lines.
I am an out of the box thinker with
blunt commentary.
Digital Marketing for Media
Picture Relevant
to Your Industry
Goes Here
Caption

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Devon Diaz
Outreach Plan:
• To connect on LinkedIn
• A professional email
• Initial follow up-2 weeks
PROFILE
PICTURE
Brand Manager at Chanel
Nadia Cruz
Outreach Plan:
• Connect through LinkedIn, Twitter
• A professional email
• Initial follow up-2 weeks
PROFILE
PICTURE Vice President Talent
Division at Gucci
Marie Lewis Outreach Plan:
• Connect via Linked In
• A professional email
• Initial follow up 2 weeks
Digital Marketing Manager at
Sony Pictures Entertainment

5. GOALS
Short Term:
• 2024 after graduation, I want to have skills and
experience in the marketing industry and have a
brand portfolio.
‣Be consistent with progress. Have an end of
month report on the steps I’m achieving toward
my goal. The end of 2023 is set timeframe.
Mid Term: 2023
• A wide knowledge of Marketing careers and Network
‣Continue to learn-take small courses/Produce
more online to increase brand awareness
‣Mid April-Have more followers on LInkedIn
Long Term: 2025
• Financial Freedom Long Term
‣Continuing to research and learn marketing
that will benefit e in multipole stress of income.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
MS Office
SOFT
HARD
Novice / Adept / Expert
CRM Novice / Adept / Expert
Analytical Reasoning Novice / Adept / Expert
Adaptability Novice / Adept / Expert
SEO Analytics
SOFT
HARD
Novice / Adept / Expert
Social Media Ads Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert
Teamwork Novice / Adept / Expert

7. I will be persistent in pushing ideas forward
that will enhance credibility by staying
informed and expanding across all social
platforms.
PROMISE

8. CREDENTIALS
Work Experience:
• Microsoft-Head Receptionist Flores
Harbor Law-Law Clerk, Chanel Brand
Ambassador
• Some studies of Constitutional Law and
Business at TWU
Education:
• Bachelors Degree
• Digital Marketing, B.S., Full Sail University 2024
Leadership Roles:
• Manager for Cleaning Crew
• Volunteer Work for Preston Road Church
Picture Relevant
to Your Industry
Goes Here
Caption

9. COMPETITION
Ashlynne Sanders
Industry Experience:
• client communication,
social media strategy, and
content management
Education:
• Digital Marketing Master’s in Science
Leadership Experience:
• Valedictorian
• Etsy Shop Owner
Skills and Proficiencies:
• Blogger
• Account Management
• Computer Literacy
Regina Almaguer
Overall Online Presence:
• 40 connections, no customized banner, headshot non
professional , profile is short detailed, no published
articles and no customized Linked In profile
• Grade: Average
HEADSHOT HEADSHOT
Industry Experience:
• Customer service, social media
management (Beginner), and creative
design
Education:
• Full Sail Ungraduate in Digital Marketing
Leadership Experience:
• Clothing Brand Owner
• Managerial skills
Skills and Proficiencies:
• Computer Efficient
• Brand Ambassador
• Analytics
Overall Online Presence:
• 40 connections, banner cusomized, non
professionalism headshot, detailed profile, no published
articles, non active on other social media and no
customized LinkedIn profile.
• Grade: Poor

10. COMPETITION
Brittany Smith
Noteworthy Experience:
• Marketing Intern for Tax Credits
Regina Almaguer
HEADSHOT HEADSHOT
Industry Experience:
• Social media fellow
• Marketing Intern
Education:
• Senior Marketing Student with a minor in management
Skills and Proficiencies:
• Canva
• Google ads
• Web builder
Overall Online Presence:
• 352 connections, A customized banner, professional
headshot, very detailed profile, no published articles ,
active on other social media, into customized LinkedIn
Profile
• Grade: a bit more than average
Education:
• Full Sail Ungraduate in Digital Marketing
Leadership Experience:
• Clothing Brand Owner
• Managerial skills
Skills and Proficiencies:
• Computer Efficient
• Brand Ambassador
• Analytics
Overall Online Presence:
• 40 connections, banner cusomized, non
professionalism headshot, detailed profile, no published
articles, non active on other social media and no
customized LinkedIn profile.
• Grade: Poor
Industry Experience:
• Customer service, social media
management (Beginner), and creative
design

11. BRAND POSITION
For companies who need to produce and maintain
their brand, I provide out of the box thinking who
will push limits on ideas because I am motivated
and driven to succeed.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Zeta Live 2022 - Sept 29th, 2022
‣ Virtual Live streamed-Supercharge your site
• Digital Summit of Dallas
‣ December 7-8 Irving Convention Center Las Colinas
• Social Media Strategies Summit 2022
‣ Virtual October 26-27
Digital Marketing
• Primary Content: I will publish the rebellious ,outspoken,
content that others are afraid of. The kind of content that
pushes limits and boundaries but also relates to many.
Primary Tools: I will use all of the social platforms to publish
content once or twice a day with canva, spark, and other tools.
• Website: I will use my digital portfolio to reach and connect
others as well as network and build a brand for myself.
Picture of You
Goes Here
Caption

13. PROFESSIONAL DEVELOPMENT
Mentor
• A mentor who has become successful in owning a small
business.They should live a free and comfortable life
with a passion for what they do. January 2023
Formal Education
Digital Marketing 2024.
Technical Skills
• Online Ads December 2022
• Adobe Illustrator January 2023
• Social Media Marketing Tools February 2023
Soft Skills
• Motivational Speaking with peers/Sharing Ideas
December2022
• Constructive Criticism
• Learning to utilize Adobe Cloud tools

14. Regina Almaguer
You know how you get nervous to say what you really want? Well, what I do
is create an outlet for you and voice exactly what you want. In fact, I have
come up with a few quotes and slogans for my own business.

15. REFERENCES
Kaye Putnam 2013-2020 https://www.kayeputnam.com/brand-
archetype-maverick/
.Market Research Analysts and Marketing Specialists
https://www.onetonline.org/link/summary/13-1161.01
Picture of Media https://pixabay.com/illustrations/facebook-
social-media-424521/
Chanel Website careers 2022
https://cc.wd3.myworkdayjobs.com/en-
US/ChanelCareers/details/High-End-Business-Marketing-
Manager_JOBREQ00054764?q=MArketing
https://www.linkedin.com/in/ashlynne-sanders-235b42193/
https://www.linkedin.com/feed/?trk=nav_logo
https://www.linkedin.com/in/brittany-smith-4b21881bb/
Imagination Live Website
https://imagination.com/offers/live?gclid=Cj0KCQjw39uYBhCLARIsAD_S
zMSZ5II1ODfo71wlQ2vQiTK6PsDnXwgFOqe9qbax4AorWO7zHj-
VDG4aArKeEALw_wcB