As part of the digital marketing bachelor's degree program at Full Sail University, I completed the Project & Portfolio I course, which taught me how to market myself online and how to brand myself. Upon completion of the course, I created this portfolio to showcase my work.

1. PERSONAL BRAND EXPLORATION
Deanna Davis-Kilpatrick
Project & Portfolio I: Week 1
October 26, 2022

2. Deanna is a creative, innovative, and content-
oriented individual seeking entrance into the sports
industry's digital marketing and media field. She
has worked with several brands to provide digital
content. She has experience utilizing different
marketing strategies in the media world. Her
vision is to share her innovative, creative, modern,
and unique skills with the sports industry in hopes
of taking their current marketing strategies to the
next level.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Marketing Manager
• Marketing Specialist
• Marketing & Social Media
Coordinator
BRAND ARCHETYPE - The
Creator
Digital Marketing/ Media for Sports Industry

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Rudy Lopez
Outreach Plan:
• Research the primary roles for a position in marketing with
the Lakeland Magic
• I will send a formal and professional email
• I will follow up with this person 2 weeks after our initial
method of communication
PROFILE
PICTURE
Director of Marketing at Lakeland Magic
Carrie Matson
Outreach Plan:
• I will research the main role of this position and the main
requirement they are looking for
• I will send a formal and professional email
• I will follow up within a week of communication
PROFILE
PICTURE
Director of Marketing strategy at Disney
World
Jordan Brown Outreach Plan:
• I will research the main roles of this position and what is
required
• I will send a formal email and follow up with a phone call
• I will follow up after 2 weeks via email
PROFILE
PICTURE
Director of Marketing UFC

5. GOALS
Short Term: (Immediately After Graduation, 2023)
• I will get hired by a major brand with a position in
marketing/media
• I will apply to 10 positions in the digital marketing field
6 months prior to graduation
Mid Term: (2028)
• I will solely be a full-time entrepreneur for my own
brand and grow my brand awareness and consistently
be marketing my brand on social media.
• I will increase my social media presence by 35% by
November 2027
Long Term: (2043)
Digital marketing/ media for passionate and innovative
entrepreneurs teaching them how to leverage their
brand through digital marketing and media
I will reach out to 5 small businesses/ entrepreneurs by
May 2042 and be a mentor to them and teach them
essentials about growing their brand through digital
marketing and media and the importance of social
media.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Optimize website to consumer
SOFT
HARD
Novice / Adept / Expert
Social media marketing Novice / Adept / Expert
Analyze information Novice / Adept / Expert
Listen and communicate Novice / Adept / Expert
Research consumer
opinions/marketing strategies
SOFT
HARD
Novice / Adept / Expert
Optimize website exposure Novice / Adept / Expert
Analyze data Novice / Adept / Expert
Observe and receive information Novice / Adept / Expert

7. I help business owners and entrepreneurs grow their
brand awareness by increasing their digital marketing
and media strategies.
[WHO?] [WHAT?]
[HOW?]
PROMISE

8. CREDENTIALS
Work Experience:
• Marketing Coordinator at Planet Fitness
Franchise
• Marketing manager for Boundless Solar
• Freelance social media manager
• Freelance graphic designer
Education:
• Digital Marketing, B.S., Full Sail University (2023)
Leadership Roles
• Founder of Deanna Creative Studio
• Content creator for many top named brands
• Proficient in adobe creative suite

9. Competition
Deanna Davis
Kilpatrick
Industry Experience:
• 1 year working in marketing related
position
Education:
• Digital Marketing B.S. Full Sail University
Leadership Experience:
• Marketing coordinator at planet fitness
• Founder of Deanna Creative Studio
Skills and Proficiencies:
• Social media content creator
• Analyze data
• Adobe creative suite
Matt Trepanned
Overall Online Presence:
• 7 connections, short description, several job positions,
media kit attached
• Grade: Poor 5/10
Industry Experience:
• 3 years working in marketing
Education:
• Digital Marketing B.A Florida Gulf Coast University
Leadership Experience:
• Digital Marketing Specialist - Full Sail Univeristy
• Marketing Project Manager - Your Brand Voice Inc.
Skills and Proficiencies:
• Sprinklr ads analyst
• Linkedin marketing strategy
• Hubspot digital advertising certification
Overall Online Presence:
• Over 400 connections, detailed list of positions, detailed
about description,
• Grade: Good 95/100

10. COMPETITION
Deanna Davis
Kilpatrick
Noteworthy Experience:
• Marketing coordinator at planet fitness
• Founder of Deanna Creative Studio
Felici Hernandez
Industry Experience:
• 1 year experience in marketing related
position
Education:
• Digital Marketing B.S. Full Sail University
Skills and Proficiencies:
• Social media content creator
• Analyze data
• Adobe creative suite
Overall Online Presence:
• 7 connections, short description, several job positions,
media kit attached
• Grade: Poor 5/10
Industry Experience:
• 2 years experience in digital marketing
field
Education:
• Digital Marketing B.S Full Sail University
Leadership Experience:
• Social media consultant
• Digital marketing/ web design blue lotus marketing
Skills and Proficiencies:
• Web design/development
• UX/UI
Overall Online Presence:
• 88 connections, good LinkedIn description, long history of
positions present
• Grade: average 7/10

11. BRAND POSITION
For business owners and entrepreneurs who are needing to
modernize their marketing strategies, I provide modern strategies
through digital marketing and social media marketing to increase
brand awareness because many brands marketing strategies are
out of date and are no longer relevant in the industry today. I help
get their products into the most valuable and important markets.
“NICKNAME?”

12. Networking & Marketing
Industry Events & Organizations
• Deca Sports and Entertainment Marketing Conference
‣ Feb 1-5 2023 - Universal Cabana Bay Beach Resort
Orlando FL
• DigMarCOn Cruise 2023
‣ April 2023 - Orlando FL
• CUNA Marketing & Business Development
‣ March 26 2023 - SeaWorld Orlando FL
Digital Marketing
• Primary Content: I would share a variety of content including
videos, pictures, short form videos, interviews, and more. I will
showcase the creator in me with innovative, modern and
unique content.
• Primary Tools: Instagram, Facebook, YouTube, personal
website. As. Creator, I will share videos, pictures, and short
video content. I will use my imagination and innovative, modern
and unique approach to creating eye-catching content.
• Website: I will upload all my projects and content to my
personal portfolio website which will allow me to easily share
my work and skills. I will use this to build my brand awareness
by being able to promote this website to my audience.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will seek a mentor that is in the digital marketing/media
industry. They will have experience working with several
major brands. They will be well versed in marketing and
building successful brands. They will have worked in the
industry for a long time and is now working for themselves.
2026
Formal Education
• Digital Marketing, B.S Full Sail University
Technical Skills
• Research on customer demographics, preferences, needs
and buying habits- Lakeland Magic, July 2025
• Evaluate methods for collecting data - Lakeland Magic, July
2025
• Optimize digital assets - Walt Disney World, October 2027
Soft Skills
• Analyze specific data - Walt Disney World, February 2028
• Ability to multitask - Lakeland Magic , January 2024
• Judgement and decision making skills— Lakeland Magic ,
August 2026

14. Deanna Davis-Kilpatrick
You know a lot of brands are still using old marketing methods? Well, what I do
is help brands switch over to the modern-day marketing strategies. In fact, I
have helped over five brands increase their brand awareness through digital
marketing and social media and their revenue increased by over 75%.

15. References
13-1161.01 - search marketing strategists. O*NET OnLine. (n.d.). Retrieved October 30, 2022, from https://www.onetonline.org/link/summary/13-1161.01
Felicia Hernandez - User experience design intern - linkedin. (n.d.). Retrieved October 31, 2022, from https://www.linkedin.com/in/feliciamhernandez
How much does lakeland magic pay in 2022? (2 salaries) | glassdoor. (n.d.). Retrieved October 31, 2022, from https://www.glassdoor.com/Salary/Lakeland-
Magic-Salaries-E4505060.htm
Richard Woodward. (2021, February 10). How to pitch and present a winning proposal. Richard Woodward. Retrieved October 23, 2022, from
https://richardwoodward.com.au/pitch-a-winning-proposal-in-your-next-presentation/