Saurav Mitra has over 23 years of experience in retail management, sales, business development, and strategy planning. He is currently the Regional Head of Operations for the East Zone at Reliance Digital Express Mini, managing over 1600 stores across India. Previously, he held leadership roles such as DGM of Retail Operations at Mobiliti World and The Mobile Store, where he was responsible for launching new stores, operations, inventory management, and team development. He has a proven track record of achieving sales and profitability targets.

1. SAURAV MITRA
PERSONAL DETAILS
Nationality : Indian
Date of Birth : 10th
March, 1971
Contact No. : +919007207278
Email : saurav_mitra_in@yahoo.com
Marital Status : Married
JOB OBJECTIVE: For Senior level positions in Retail Management, Sales & Distribution, Business
Development, Strategy Planning with leading organizations.
PROFESSIONAL OVERVIEW
Professional with over 23 years experience in Retail Management, Sales & Distribution, Strategy Planning,
Business Development, Franchisee Development, Product Promotion & Customer Service in diverse
industries & in well known organizations. The first 2 years in Direct Sales & 21 years in Channel Sales and
Retail Management. Has an extensive background in complex and challenging environments with proven
ability to represent the company with Customers and Channel Partners. Strong business acumen with
skills to remain on the cutting edge; drive new business through conceptualising strategies, augmenting
& streamlining the Channel network, implementing product promotions etc. Excellent communication and
people management skills that have been honed through managing multi skille d teams.
CAREER HIGHLIGHTS
Reliance Digital Express Mini - (RELIANCE RETAIL LTD.)
Designated as Regional Head –Operations, East Zone Jul ’15-Till date
Reliance DX Mini started Operations in Apr ’14. Presently as the largest Telecom Retailer in the country,
it currently operates out of 1600+ Stores Pan India & 240 Stores in East.
Growth Path;
 State Head, West Bengal & Assam Apr’14 – Jun’15
 Regional Head – Operations, East Zone Jul’15 – Till date
The Core Responsibilities are –
 Meet the AOP & the EBITDA targets for the Eastern region
 Achieving budgeted numbers for the various categories of business, ie, Websales, Enhancement
Sales , Reliance Care Plan & Private label products
 Seamless integration with JIO team to launch the best in class products & services – Launched
Employee Handsets Offer, LYF Preview Offer, Jio Preview Offer & the Jio Welcome Offer
successfully from Dx Mini formats in East
 Drive Per store productivity w.r.t. overall Handsets, Own Handsets & Jio SIM card activations,
 Ensure Gross & Net rejections%, Activation TAT is adhered to all times
 Ensure new Store manpower are trained & certified, refresher training to existing staff, regular
Store staff recognition programs,
 Strengthen Internal growth and development through DCs and preparing operation leadership
pipeline
 Ensuring stock availability, visual excellence, best service standards, regualr product & VM
trainings to the associates.
 Ensure teams adhere to the “Customer First” approach. Ensure all customer service escalations
are resolved within TAT norms.
 Achieve High Mystery Audit Scores by maintaining store hygiene, customer services, staff
grooming standards, in store communications
 Strict adherence to daily shrink control measure i.e. Regularised Stock transfers (Inward &
Outward), Paper finance regularisation, Global counts, Video monitoring, PI Audit Scores,
Inward Delivery receiving & all other SLP process followed
 Ensure minimal losses due to Shrink, theft, burglary by close interaction between various teams
like SLP, Audit, Commercial & HR
....2

2. MOBILITI WORLD - (An Unit of International Value Retail Pvt. Ltd.)
Designated as DGM – Retail Operations, Mumbai Sept ’13 – Mar ‘14
Mobiliti World started operations in Aug 2013. An independent speciality Telecom Retailer with
interests in multi brand, high end experiential retail. (http://www.ivr-india.com)
Responsible for –
a) Roll-out & successful launch of "MOBILITI WORLD" Stores across Mumbai,
b) Running store Operations profitably,
c) Recruitment of Operations team members,
d) Inventory Management – NOD, Ageing,
e) Ensure entire Operations team is aligned to the Company's objectives.
We had launched 7 stores in Mumbai, 5 more stores were to open by May ’14. Pune & Ahmedabad
properties were also finalised then.
FRUITOHOLIC - PARTNER Hyderabad Feb ’13-Aug ‘13
As a Partner, I was responsible for the front end operations of this Fruit drink retail chain of Hyderabad.
Achieving profit objectives, Customer service, associate training, working out Local & corporate tie -ups
were my responsibilities.
THE MOBILE STORE - (ESSAR TELECOM RETAIL LTD.)
Designated as DGM – Retail Operations, Andhra Pradesh Sept ’07-Jan ‘13
The MobileStore format was a one stop mobile solution shop that provides, multi brand handsets,
accessories, connections, repairs, VAS etc all under one roof. The MobileStore had over 600 outlets
across 100 cities, thus covering virtually every major town in every state across India.
(http://www.themobilestore.in)
Growth Path;
 Area Operations Manager, Kolkata Sept’07 – Sept’09
 Cluster Head, Kolkata Oct’09 – May ‘11
 DGM - Retail Operations, Andhra Pradesh Jun’11 – Jan‘13
Chief Responsibility -
 Handling The Mobile Store Operations of Andhra Pradesh State comprising of 45 Retail outlets
 Drive increase in Net Earnings to improve Bottom-line – Increase - Value business, Handset Volumes,
VAS & Operator Service Products Sales & Accessory penetration %
 Focus on Corporate Sales – Meeting Corporate Customers for creating & servicing their Telecom
requirements
 Ensure settlement & closure of all Customer Service issues at the first level of escalation
 Roll out of COCO & Franchisee Stores
 Inventory management and merchandise planning, allocation for stores, reverse logistics, follow-up
with vendors to increase fill rates, control of Ageing/Liquidation/RTV stock
 Maximize segment-wise (eg. Handset, Value, Accessory, Data Cards etc.) productivity across stores
through effective deployment of resources
 Negotiations with Brands, Vendors & Landlords
 Identify & implement local/seasonal promotions
 Adhering to VM standards @ Stores w.r.t. SOP, New Promo rollout & Seasonal decorations
 Conducting market specific BTL activities keeping the customer demographics in mind
 Ensure stores are organized and prepared for peak trading periods such as sale period, New Offer
rollouts etc
 Recruiting, training, controlling, motivating, disciplining & promoting of team members. Developing
and grooming employees for future roles
 Control over processes, inventory and cash in stores. Conducting regular audits to identify gaps in
stores, in co-ordination with the Revenue Assurance team
Significant Highlights
 Won CEO’s Award for being the Best EBITDA Cluster Head in Q3 & 4 -2009 & Q1 & 2 -2010, resulting
in Kolkata being the First City to Break even
 Won 6 FTS Incentives for being the Top ranked Cluster Head (Kolkata)
….3

3.  Achieved the benchmarked level of Financial products & accessories sales in an endeavour to render
the state profitable
 In Hyderabad, we had arguably the 2 best performing “SIS – Shop in Shop” of the country – Hyper-
city & Central
 Successfully launched 5 new Franchisees in Andhra Pradesh
 Was instrumental in property Identification to Operational Stores for 15 Outlets of Kolkata
 Kolkata had the Highest Value & H/s productivity per store in the country
 Bagged Large Corporate Orders of Handsets worth Rs. 6 Crores
SAREGAMA INDIA LTD (HMV) Jul’05 – Aug’07
Designated as Branch Sales Manager, Kolkata
Saregama India Ltd. was the premier Music destination for South Asian Music and the most
authoritative source of the region's musical heritage. Saregama had the largest music archive -
and catalogue - in India. Formerly known as The Gramophone Company of India Ltd. and more
popularly as HMV (His Master's Voice). Saregama had created strong inroads into the production
of cinema and television content, digital retailing, aggregation, radio programming and events &
has evolved into one of India's premier entertainment content companies.
(http://www.saregama.com)
Responsibility –
Chief responsibilities pertained to Sales, Business Development, Branch Management, Administration,
Operations, Retail Management, Associate Development, Appointment of Sales Staff and devising
appropriate strategy for various directives.
Significant Highlights
 Pivotal in Sales Operations of Compact Discs, Music Cassettes, Home Video (VCDs & DVDs) and
collection objective of Kolkata Branch.
 Successfully Launched & settled dealer, distributor schemes on a Monthly basis
 Instrumental in handling New Product Launches with increased Visibility, Market Coverage, Product &
Marketing Feedback, Promo Activities, Artists’ Store Visits etc.
 Managed the Large Format Retails of the region e.g. Music World, Planet M, Pantaloons, Land Mark &
ensuring maximum availability of the entire range of products with a focus on Best Sellers, Premium
Products & New Releases.
 Managed and facilitated effective customer/trade relationships through detailed execution of agreed
service offers and trade terms.
 Managed a team of Sales Co-ordinators, Sales Executives, Sales Officers, & Merchandisers.
UB GROUP SPIRITS DIVISION, (HERBERTSONS – Mc DOWELLS) Dec’00 – Jun’05
Designated as Sales Manager, Calcutta
United Spirits Limited (USL) was the largest spirits company in the world by volume, selling 122.75
million cases for the fiscal ending March 31st, 2012.(http://www.unitedspirits.in)
Growth Path;
 Area Sales Executive, West Bengal Dec’00 – May’03
 Area Sales Manager, Calcutta Jun’03 – Jun’04
 Sales Manager - Innovation Jul’04 – Jun’05
Chief Responsibility -
Responsibilities pertained to Achievement of Sales Volume & Market Share objectives, Channel
Management, Strategy Planning, Business Development, Product Promotions/Launches.
Significant Highlights
 Accomplished total business of 3.40 Lac Cases with value worth Rs. 70 Crores in Calcutta (2003-
04) & 0.50 Lac cases with value worth Rs.10 Crores in West Bengal(2002-03).
 Achieved 21% Growth (April’03 – March '04) and 14% Growth (April’02 – March’03) in Secondary
sales of assigned brands inspite of total industry showing 0% growth and 6% de -growth respectively.

….4

4.  Achieved 44% and 19% growth in Signature Whisky and Celebration Rum Secondary (April’03 –
March’04) in Calcutta and 20% growth in Bagpiper Whisky Secondary (April’02 – March’03) in West
Bengal through various Consumer & Retail led activities,
 Tracked store & pack wise tertiary movement for top 60% stores of Kolkata & WB
 Distinction of converting major Distributors of West Bengal into Cash & Carry from the previous status
of over 30 Days Credit.
 Settled pending commitments of WB trade, Rum MOP issues in Central Kolkata with top priority
 Conducted & monitored continuous retail level initiatives like Mega Lucky Draws(Lifting schemes),
Special Tie Ups, Mystery Audits, Display Contests, Consumer offers etc.
 Launched Bagpiper Rum, Derby Special Whisky, Romanov Shotz in WB & Kolkata
 Nominated as the Sales Manager ~ Innovation for Calcutta & West Bengal to drive “Mission Everest
~ Creating History” with an objective of setting a precedent & creating lighthouses through various
innovative Sales & Marketing Initiatives. Innovation Partner was Erehwon Consulting.
 As a primary driver for the State Innovation projects, spearheaded planning and implementation of
ground level activities during prototyping involving collection of Robust Data, Planning Schemes /
Activities
 Pivotal in the success of Corporate Party Sales in Calcutta.
BATA INDIA LIMITED Jul’99 – Nov’00
Designated as District Manager, Siliguri
GODREJ GE APPLIANCES LIMITED Apr’96 - Jun’99
Designated as Sales Executive, Calcutta
BLOW PLAST LIMITED Oct’93 - Mar’96
Designated as Sales Officer, Calcutta
EDUCATION & CREDENTIALS
Masters of Business Administration
Indian Institute of Social Welfare & Business Management, Calcutta University in 2000
Bachelor of Commerce (Honours)
Calcutta University in 1992
CURRENT ADDRESS
Residential Address : 543/2, Kalikapur, Kolkata - 700099, West Bengal, India