This document summarizes a presentation by Rahul Hela on his internship as a Business Development Executive at Avologi InfoTech Private Limited. The presentation covers an introduction of Avologi, which provides HR and IT solutions, and Rahul's responsibilities in sales and client management. It also includes a SWOT analysis of Monohar Textiles, the company Rahul focused on for marketing. Rahul concludes his learning centered around communication, influencing customers, and developing marketing strategies.

1. ATTENTION PLEASE

2. PRESENTATION ON BUSINESS DEVELOPMENT EXECUTIVE
IN AVOLOGI INFOTECH PRIVATE LIMITED(FASHION
SALES)
Group Name-The Sales Man
Tagline-Meet The Target
Presented By-Rahul Hela
DEPARTMENT OF FASHION MANAGEMENT STUDIES
NATIONAL INSTITUTE OF FASHION TECHNOLOGY
KOLKATA

3. DECLARATION
I Rahul Hela hereby declare that the Project entitled “Business
Development Executive(Fashion Sale) in Avologi InfoTech Private
Ltd. “submitted towards, partial fulfilment of the Degree of Master of
Fashion Management is our original work and no part of the project has
been copied from any other reports or any other work carried by
someone else which has been submitted for any other
degree/award.However,any material taken from any other published
source has been suitably referred and acknowledged at various places.

4. ACKNOWLEDGEMENT
I am highly indebted to my Sir Dr.Anannya Deb Roy
for his guidance and constant supervision as well as for
providing necessary information regarding the project
& also for his support in completing the
project/internship.

5. ACKNOWLEDGEMENT
I am also highly indebted to my company mentor
Mr.Sachin Kumar for his guidance and constant
supervision as well as for providing necessary information
regarding the project & also for his support in completing
the project/internship.

6. EXECUTIVE SUMMARY
Avologi InfoTech Private Limited is one of the biggest marketing companies
in Kolkata, commenced its operations from mid-2015
Customers are very important for every business. Garment sector in Kolkata
has grown significantly as “marketing-industry” overtime.
The presentation contains information of the organization itself, the products
and Services that marketing sector is providing to the customer and vision for
the future.

7. Express the marketing
Describe the marketing strategy
How to deal with customers
Present the Internship report on visually.
How the marketer work in the field
How they communicate to each other
Know about the Marketing mix, SWOT analysis

8. OUTLINE OF THE PRESENTATION
REFERENCE
CONCLUSION
MY LEARNING FROM THE PROJECT
SWOT ANALYSIS
IDEAABOUT MARKETING
OVERVIEW OF THE MONOHAR TEXTILE
SUMMARY
DESCRIPTION OF THE JOB
INTRODUCTION OF THE COMPANY

9. COMPANY INTRODUCTION
Avologi InfoTech Private Limited is committed to providing HR-related
solutions & IT related solutions and Sales related solutions to its clients.
Established in 2015,
They source employees for clients from all over the India.
They offer Fashion Sale from behalf of other company.
It basically Kolkata base company and its main market in Kolkata

10. Company Services
Fashion Garments Sales
Consulting
Sourcing
Placement Services
Software development
Telecom
IT-Hardware & Networking
Security Solutions

11. Description and Nature of the Job
Job Profile-Business Development Executive/Officer on Fashion
Sale
In Avologi InfoTech Private Ltd I have worked as a Business
Development Officer.
As a service and product sales oriented company
 The major responsibilities were to visit the clients physically
and take the requirement for their apparel.

12. RESPONSIBILITY
Mass/Direct Marketing
Taking Requirements
Maintain Database
Managing Clients
 Different Aspect of Job Performance:
Critical observations and recommendations

13. CRITICAL OBSERVATIONS AND RECOMMENDATIONS
•
General working conditions ought to be improved.
Should increase the manpower for quick client service.
Branches can be increased in the city for local marketing.
They have many attractive product/ services but they do not promote their products.
They can do advertise of their product/ services so that more people get attracted to it.
They can give massive add to the television, billboard and newspaper as well as social
networking sites like Facebook or Twitter.
Management should arrange appropriate training facilities to their staff to be always helpful,
courteous and knowledgeable.
Should have complaint management where the customers can give their feedback about the
services.
Take the customer’s problem as their own responsibility to solve quickly and personally follow
up to make sure the customer is satisfied.
They should either renovate the office space or let it have a larger space to their need

14. SUMMARY
Marketing performs an essential function in the economy of a country.
Being a marketing industry an marketing provides various services to its
customers.
My report basically prepared on how Avologi InfoTech Private Limited
applied their marketing strategy on Monohar Textilefor
“Marketing Strategy of Business Development officer for Monohar
Textile.”
•

15. OBJECTIVE OF THE PROJECT
Board Objective
The ultimate objective of the study is to gain real life exposure in any kind of
service sector
A clear idea about marketing and sales strategy as well as promoting brand.

16. Specific Objectives
Clients perceptions about Product
Different positioning strategy of Avologi InfoTech Private Ltd
Market monitoring of Avologi InfoTech Private Ltd program
To determine the origin of consumer perception and positioning strategy in
terms
Informative promotional activity to inform consumer about the product
About the Communication of different media
To understand the selling activity and working climate
To experience the problem solving strategy

17. METHODOLOGY
Methodology contains two types‟ of data, information we got for presenting
the internship
Report. First we used Primary data and then Secondary.

18. Limitations
One of the major limitations is the shortage of time. Since the officials had no enough
time to respond toward my query but they had tried their best to help me to provide
Information.
Because of the limitations of various sources of information the report doesn't contain
Many important information and data. So, I was incapable to provide valuable
information.
The main constraints of the study are inadequate access of information, which has
hampered the scope of analysis required for the study.

19. Overview of Monahar Textile
Monohar textile is a upcoming growing company in Kolkata.
Its located at Burr bazar in Kolkata, West Bengal
It produces Single Bedsheet,Double Bedsheet,Pillow cover, White Blankets
It price range is very affordable.
Their customer basically Hotels and Hospitals,Nurshing Home in Kolkata

20. What is marketing
Marketing is the management process through which goods and services move from concept to
the customer. As a philosophy, marketing is based on thinking about the business in terms of
customer needs and their satisfaction. Marketing differs from selling because selling concerns
itself with the tricks and techniques of getting people to exchange their cash for your product. It
is not concerned with the values that the exchange is all about. And it does not, as marketing
invariably does, view the entire business process as consisting of a tightly integrated effort to
discover, create, arouse, and satisfy customer needs.

21. What is Marketing Strategy?
A marketing strategy defines objectives and describes the way company going to satisfy
customers in own chosen markets. It does not have to be written down but it is easier to
communicate to outsiders.

24. Target Market

25. Competitors

26. SINGLE BED SHEET
Feature Units
Colour White
Size Single
Material Cotton
Thread Count 200
Dimensions 59 inches X 90 inches
Item Weight 172gm
Upholstery Material
Cotton

27. Double Bed Sheet
Feature Unit
Colour White
Size Double
Material Cotton
Thread Count 136
Dimensions 90 inches X 96 inches
Item Weight 821 gm
Upholstery material Cotton

28. Pillow Covers
Feature Unit
Size 17" X 27"
Material: Cotton
Pattern Solid
Product Dimensions 31.6 x 23 x 0.2 cm
Colour White

29. Blankets
Feature Unit
Style Traditional
Material Down cotton
Pattern Solid Colour
Thread Count 233 TC
Size
Twin: 70 inches wide x 90 inches long
Queen: 90 inches wide x 96 inches long
King: 107 inches wide x 96 inches long

30. SWOT ANALYSIS

31. STRENGHTS
ISO 9001-2005
High quality product:
Tremendous market positioning
Highly qualified and skilled management
Highly motivated workforce
Adequate financial resources

32. Weakness
Capitalization decision making
Less promotional Activities

33. Opportunity
Promotional Activity planning
Organization except can product line
Organization hired more expertise and educated person
Technological Factor

34. Threads
Changing demand due to buyers need
Unsupportive government policy
Client looks knowledge about Product and Market price

35. My learning from the Project
From the project of Monohar Textile Marketing I have learnt a lot of things which are-
How to communicate with the customers
What manners should follow when communicate with a customer
How to attract/influence a customer
How a marketing helps an organization in the long run
How to beat the competitors
How to fix the price
How to sell/burgain with customers
What are the times of promoting products
How to promote products
Strategically development of Marketing.

36. Conclusion
I should study marketing strategy because we all use marketing techniques in every
aspects of business. If I want to work in business, I need to know about marketing
strategy because marketing people play a vital role in business activities. Marketing jobs
are inherently interesting because of the variety of people encountered and activities
undertaken.
In addition, it offers the opportunities for financial rewards and promotions. After
conducting this report successfully I have found that Avologi InfoTech Private Limited
can be able to create a significant position to our economy and try to boost up the
economy of Marketing Sector.. In conclusion I can strongly predict that Avologi
InfoTech Privated Limited contains a great future ahead of it.

37. REFERENCE
Philip Kotler, Principles of Marketing, Prentice – Hall, 1980
Marketing Mix: http://www.mindtools.com/pages/article/newSTR_94.htm
Avologi InfoTech Private Limited- www.avologi.net/careers
Monohar Textile- www.indiamart.com/company/23048729/
Google
Wikipedia
answer.com

40. Presenter Info