I have 14 years’ of experience in sales and marketing, specialized in P&L management, product management, distribution management, retail operations, B2B sales, business development and channel management with mobile devices, retail industry and telecom sector.

1. Suhile O A Curriculum Vitae
SUHILE O.A
Palm Dhera, Dubai
Dubai: (M) 971-5681 05682
E-mail:suhailinet@gmail.com ; Skype id :suhail.mannar1
UAE VALID DRIVING LICENSE HOLDER
A Management professional with more than 14 years’ of experience in Sales and Marketing, specialized in P&L
Management, Product Management, Distribution Management, Retail Operations, B2B Sales, Business
Development and Channel Management with Mobile devices, Retail Industry and Telecom sector.
AREAS OF EXPERTISE:
 A keen planner, strategist & implementer with
expertise in establishing & managing entire operations with
key focus on the bottom line by ensuring optimal utilization
of resources.
 Exhibited abilities in consistently increasing revenues,
market share and favorably impacting profitability by
exceeding all the set goals & corporate objectives.
 Hands-on experience in setting up of a reliable and cost
effective network of dealers, distributors and channel
partners for the organization.
 Strong ability to build and managing relationships with
the business class; implementing effective strategies to
maximize sales and achieve revenue & Data products target.
 Posses the expertise to identify and develop new markets by in-depth study & fine tuning strategies to
ensure wider market reach and penetration.
 Exceptional interpersonal, analytical & negotiation skills with demonstrated abilities in training, team
building, driving & guiding the team.
 Scrutinizing latest marketing trends & tracking competitors’ activities and implementing valuable strategies
for higher market shares.
 Building new business partners to expand product reach in the market and coordinating with dealers to
assist them to promote the product.
 Conducting meetings for setting up sales objectives and streamlining processes.
NOTABLE CREDITS Idea Cellular Ltd (Telecom)
 I’m the first person who appointed the
First MBB Distributor in Kerala State.
 Achieved tripple turnover to 1.5 billion
within a year.
 Successfully improved, my area as a 2nd
growth market in Kerala State India.
 Successfully improved, market share has
grown from 28% to 49% in my territory.
 Got awarded as the Outstanding
Performance in 2010.
 The project was declared and awarded as
one of the successful Green belt project in
Kerala for Enhancing activations by
increasing market spread and got
replicated in other areas in 2010.

2. Suhile O A Curriculum Vitae
 Got awarded as the Highest Primary and
Excellent performer in Pathanamthitta
Zone in 2012.
 Got awarded as the highest Primary
achievement and Excellent performance in
all Major KPI Parameters in 2013.
 Got awarded as the highest growth in
Revenue and Market share in 2012 and
2013.
 Actively contributed and achieved Bhaag
Millka Bhaag National MBB Data Contest.
 Actively contributed and achieved Idea
Kerala Formula-1 and Season-2 mega
voucher Contest.
 Actively contributed and achieved Mega
voucher Champion Contest.
 Actively contributed and achieved Shift
Contest for highest unbarring.
 Actively participated Drishyam contest for
enhancing ISF product visibility.
 Achieved Winter Premier League Contest
for high volumes of revenue, MNP and ISF.
 Appointed 10 top performing dealers for
consistent growth.
CAREER HIGHLIGHTS
050 Telecom- Dubai April’2015 to till date
Area Sales Manager
 Adapting new changes & devising strategies to overcome obstacles.
 Establishment & Expansion of Retail network by identifying stores at vantage locations.
 Handling a team for achieving revenue and new activation.
 Ensure the retail network is properly monitored for the day to day sales activities.
 Ensure the tie up activities for achieving the targets.
 Training, development and retention of team members.
Idea Cellular Ltd- India Jan’2008 - Dec’2014
Sales Manager – Prepaid
 Responsible for the sales and operations of prepaid mobile solutions at the retail level in the assigned
territory to ensure market leadership in terms of volumes and revenue.
 Ensure that the dealer network is properly monitored for the day to day sales activities and all the
marketing activities are communicated at the right time for maximum share of wallet.
 Ensure that the right dealers/channel partners are recruited for maximum coverage and sales.
 Implementing the distribution strategy for the assigned area for better revenue.
 Marketing & sales promotions after analyzing the market trend and managing V M elements.
 Analyzing the distribution health/Market health and planning the infrastructure to meet the set
objective.
 Ensure ROI for the channel partners.
 Analyze market shares across the area and product offerings and benchmarking against competition to
devise strategies for achieving market leadership.
 Successfully developed & maintained strong relations among different departments for achieving
common goals.
 Provide sound market information / competitor activities to facilitate the top management in taking
informed decisions.

3. Suhile O A Curriculum Vitae
DATA PRODUCTS RESPONSIBILITIES- ISF ( Idea Smartfone) and NS (Netsetter)
 Responsible for implementation of BTL ‘Data product promotion activities’ for capturing the market
and counter shares.
 Ensuring the right handset model mix with 3G products to maximize the revenue per customer.
 Designing customized ISF scheme in the market to increase the data revenue.
 Devising strategies to ensure the availability of wireless products /Data Products at the top IT outlets,
Idea Point, My Idea Show Room and multi branded GSM handset selling outlets, spread across area
through a set of distributors.
 Responsible for handling the entire life cycle management of the customers, i.e. Devising effective
strategies for acquiring customers, marketing campaigns, after sale service and customer retention.
 Ensuring achievement of the product revenue as well as distributor product profitability targets for
wireless Internet products/Idea Smart Phone.
 Ensuring promotional/demonstration activities through a set of direct sales team.
 Competently working out BTL activities in the area to raise consumer brand awareness and establish
brand leadership in the market place through aggressive trade promotions.
Delmon- India Nov’2006-Dec’2007
Sales and Operation Manager
Employed with Delmon communication designated as Operation manager heading the PCO and
mobile accessories business stream for the operations like promotions, revenue management, billing
& collections and customer service delivery.
HDFC Bank Ltd- India Aug’2004 – Oct’2006
Sales Manager- Personal Loan
Responsible for handling a team for achieving the target of personal loan business.
Growth Path
Aug’05-Oct’06 - Sales Manager
Aug’04-July’05 - Sales coordinator
Bismi Super Market - India May’2002 – Jul’2004
Store Incharge
Responsible for managing accounts, stock, supplies & inventories.
ACADEMIC CREDENTIALS :
 2005 to 2007 MBA – Madurai Kamaraj University- India
 2010 to 2012 M.Sc in Mathematics – Madurai Kamaraj University- India
 1999 to 2002 B. Sc in Mathematics Mahatma Gandhi University- India
Date of Birth 6th
May 1981
Passport No. J 3120944 Date of Expiry 23/02/2021