The document provides a skills profile and career summary for an individual with over 5 years of experience in global marketing and business development across the Middle East and Europe. The individual has expertise in areas such as new business development, event management, marketing communications, and data analysis. The profile highlights roles in marketing and sales management for various companies in industries like telecommunications, lifestyle, and FMCG.

1. Key Skills Profile Summary
International Marketing
New Business/Channel Development
Event/Project Management
Market Research/Positioning
Advertising/Promotional campaign
Strategic Marketing/Competitor
Analysis
Marketing Communication
Spend Analysis/Forecast/Administer
Budgets
Team Building & Leadership
High-energy, focused, multi-lingual Management professional with 05
years of experience in Global marketing and Business Development over
region (Qatar/Oman/UAE and Ireland).
Offering advanced skills in designing & implementing channel
development and marketing campaigns and tracking their performance
to derive maximum performance from the campaigns.
Skilled in Retails, Wholesale, as well as B2B/B2C sales with
experience of managing sales & marketing of products in the
Telecommunication, Lifestyle, and FMCG domains.
Explored opportunities for new market development in key areas for
widening the sales funnel; excellent skills in launching new products and
placing them strategically in the market to reap maximum revenue.
Accentuated the brand image and placement among the target market
with the help of targeted and effective strategies.
Utilized Above-The-Line (ATL) and Below-The-Line (BTL) sales
channels.
Updated with the latest industries trends and practices; experience in
leveraging the advanced knowledge to explore new business
development opportunities
Possess advances skills in MS Excel for the preparation of Sales & Market
Reports, R&D, and Market Analysis using graphs and other tools
Experience of interfacing with existing as well as new clients to forge
ongoing relationships helpful in generating new business
Education
MBA (Marketing) from Dublin Business School, Ireland, Liverpool John Moores University and HETAC, UK in 2011
BBA from University Institute of Technology, University of Kerala, India in 2008
Career Timeline
Ashwin Mohamed
GLOBAL MARKETING & BUSINESS DEVELOPMENT (MID Level)
Expertise in global Marketing and business development with hands-on
experience in cultural and economic affairs in Europe and Middle East countries.
ashwin.mohd@gmail.com +971 555869302
Marketing Associate,
Layden Properties Abbey
Street Ltd., Dublin,
Ireland.
Senior Corporate
Marketing Executive,
InternationalMarketing
Services, ALRAIS Group,
(UAE/OMAN)
Marketing Executive,
Landmark Group, Qatar
Field Office Manager,
Samsung Electronics and
Telecommunication,
Muscat, Oman (Project 500)
Apr’09 – Dec’10
Jan’11 – Feb’12
Aug’13 – Feb’15
Jun’15 – Aug’15

2. Soft Skills
Work Experience
Jun’15 – Aug’15
Aug’13 – Feb’15
Field Office Manager, Samsung Electronics and Telecommunication,
Muscat, Oman
Based in Muscat, Oman worked as Field Office Manager for Samsung
Electronics being part of Project 500 Oman, includes Implementation of
POSM, Visual Merchandising, Signage and Branding in store for selective class
of Independent Retail outlets in traditional Market.
Senior Corporate Marketing Executive, International Marketing
Services, AL RAIS Group, Dubai
Managed Corporate marketing and Business Development of Telecommunication
products from Alcatel One Touch, Nokia, and Samsung, Humax Satellite Receiver,
Mio GPS, Hurom Juicer for the UAE and Oman markets
Key Result Areas:
Lead the Retail, Wholesale, as well as B2B sales of the concerned products
with a focus on achieving all defined Business objectives and plans.
Managed the collection and management of data for use in competitor
analysis, product development, customer evaluation, market development,
and strategic planning.
Spearheaded all aspects of product marketing including product
enhancements, competitive analysis, market forecast and product positioning.
Explored potential business avenues & managed marketing & sales operations
for achieving the business targets; initiated market development efforts and
increased business growth.
Analyzed latest marketing trends, tracked competitors' activities & provided
valuable inputs for fine-tuning sales & marketing strategies.
Forecasted sales and devised sales strategies accordingly to accelerate sales.
Identified and developed new channel partners after analyzing them on
several defined parameters.
Increased focus on customer service and client relationship management to
help in boost sales.
Highlights:
Led the market launch of new products (SKU’s); identified opportunities,
researched new product possibilities, collaborated with engineering team and
created campaigns that generated 52% in annual sales compared to previous
financial year.
Developed and launched integrated, multi-channel print, catalogue, web and
direct marketing campaigns that propelled sales value from 2013 to 52% by
year 2014-15.
Led the launch of the Humax Receivers / Alcatel Mobility product and ensured
that the product is placed well in the market by listing in Power retailers
across UAE and OMAN.
Thinker Communicator Intuitive
Innovator Collaborator Team Player

3. Jan’11 – Feb’12 Marketing Executive, Landmark group, Qatar
Brands Handled: Baby Shop, Shoemart, City Lifestyle, Splash, Home center,
Emax, Funcity, Max, Fitness First, Food Mark and Landmark International
Key Result Areas:
Undertook Above-the-Line (ATL) & Below-the-Line (BTL) promotional
activities and maintained healthy business relations with B2C business
associates
Prepared marketing budgets and tracked marketing spends/investments.
Developed & managed market communication collateral including Direct Mail,
Web Marketing, POS Materials, TV, Webcasts, Radio Broadcasts, Magazine &
Newspaper Advertisements, Backlights, Signboards, and so on
Forecasted the market scenario and formulated marketing strategies
accordingly; tweak the promotions/strategies as per the seasonal needs by
formulating Marketing calendar for year.
Directed the digital marketing activities including SEO Marketing, Web
Bulletins, and Social Media Marketing
Highlights:
Positioned conceptual brands by developing the right value proposition and
offering it as the best choice for the target customer to displace other brands
Drove over 70% annual net revenue and profitability growth in year 2011-12
against year 2010 for the retail business; exceeded team goals through
innovative initiatives.
PreviousExperience
Apr’09 – Dec’10 Marketing Associate, Layden Properties Abbey Street Ltd., Dublin
Managed the marketing of FMCG Products and a Chain of Restaurants
IT Skills
Applications:
Operating System:
ERP Software:
MS Windows
Windows XP, Windows Vista, Windows 7
SAP SD (Sales & Administration), IS-U, SAP ECC 6.0
Trainings
SAP- Sales and Distribution (SD) Training in ECC 6.0 in 2012
Transaction Process Associate SAP IS – Utilities from Accenture, Bangalore
in 2012
Personal Details
Date of Birth:
Languages Known:
Address:
Nationality:
Marital Status:
No. of Dependents
Passport No.:
Visa Status
Driving License:
18th February 1986
English, Arabic(beginner), Hindi, Malayalam, and Tamil
Persia N13, Flat 102,International City, Dubai, UAE
Indian
Married
1
M6583358 (Valid Till 14-03-2025)
Visit Visa
Valid UAE/Qatar Full Driving License & Valid International Driving License