Prateek Singh has over 15 years of experience in senior management roles leading business operations, sales, marketing, and financial performance across diverse industries. He is currently the Country Head of Business Development for Jindal Steel and Power Limited in East Africa. Previously he held leadership positions with media, telecommunications, and manufacturing companies where he consistently grew revenue and market share through new customer acquisition and relationship management.

1. PRATEEK SINGH
Mobile: +91 - 9918900000
E-Mail: prateek.sing@gmail.com
SENIOR MANAGEMENT PROFESSIONAL
 Vision & Strategy  Profit Centre Operations - P&L, Business Growth 
Evolved strategies that steered expansion of Business to Business (B2B) & Business to Consumer Space (B2C)
business to global markets; repeatedly produced, improved, sustained top & bottom line growth in leading
organisations in diverse industries such as Steel & Power, Media and Telecom
Proven ability in handling diversified product portfolios and leading dynamic & cross-functional teams
PROFESSIONAL ABRIDGMENT
 Over 15 years of comprehensive experience in spearheading
the entire gamut of profit centre operations including business
development, distribution, marketing, promotion, advertising
and financial & operational leadership
 Currently associated with Jindal Steel and Power Limited
Regional Lead Sales-East Africa
 Hands-on experience across all levels of business and
operations, with in-depth sensitisation to the challenges of
change management
 Highly successful in driving large scale revenue and profit gains
through acquisition, deepening & retention of customers across
all segments
 Outstanding success in managing overall profitability of large
scale distribution channels across the country involving
establishing & monitoring productivity goals and leading cross-functional
teams
 Enterprising and dynamic with well-rounded leadership,
planning, analytical and problem solving skills; demonstrated
excellence in directing cross-functional teams and leading them
to deliver results
NOTEWORTHY ACCOMPLISHMENTS IN CAREER
 Spearheading Sales, Marketing and Business Development of Steel products of Jindal Group across East Africa;
serving as the company’s Power of Attorney
 Generated significant growth in profits of Amar Ujala Publication, supported by a team of 200+
 Drove Profit Centre Operations of Modern Trade / Large Format Retail of NexG Devices (INFOTEL HFCL) across UPU
& Delhi NCR
 Consistently achieved gross addition target of 45000 & revenue target of Rs. 2 Crores at Aircel
 Re-branded Rainbow to MTS Brand; expanded MTS across Haryana, as Project Head
 Generated revenue in excess of Rs. 5 Crores and captured 21% market share across 7 districts & 21 towns in
Gorakhpur Circle at Reliance Communications

2. CAREER RECORD
Since Aug’13 with Jindal Steel and Power Limited, Sierra Leone/Liberia as Country Head - Business Development
Served at Liberia & Sierra Leone till Aug’2014; Since Sep’14 at East Africa (Kenya, Ethopia, Tanzania and Uganda)
Highlights:
 Holds the distinction of driving the entire gamut of sales, marketing (including identification of project targets,
relationship establishment pre-qualifications, market intelligence, pricing, budgeting, bidding and winning &
closing of orders) and business development activities related with Steel products across East Africa (Kenya,
Ethopia, Tanzania and Uganda)
 Instrumental in liaising with governmental, fiscal & local authorities and serving as an adjudicator for all conflicts
arising amongst staff, as the company’s Power of Attorney
 Established KPI measures aimed at supporting the Balanced Scorecard of the overall group
 Actively involved in:
o Development of the yearly annual budget process & regional business development plan in conjunction with
the Regional Development Director
o Identifying key business opportunities for the EPC, Construction and Technical Support Services Business units
by coordinating closely with Country BD Manager, Regional Development Director and Regional Business Unit
o Identification & formulation of project alliances and consortia and taking bid related decisions
 Augmented revenue by 53% and market share by 12% through implementation of sales and marketing strategies
 Amplified customer base by 10% by maintaining effective relationships.
 Established strategic plans, thereby bringing in US$ 22 Million worth additional revenue
Oct’12 – Aug’13 with Amar Ujala Publication, Lucknow as General Manager (Unit Head)
Highlights:
 Facilitated significant growth in profitability of the Unit
 Drove various functions like Circulation, Editorial, H.R., Production, Recovery, Finance, Purchase, etc.
 Led a team of 200+ members
Mar’12 – Oct’12 with NexG Devices (INFOTEL HFCL), NOIDA/Lucknow as Hub Head (North1) – UPU & Delhi NCR
Highlights:
 Spearheaded Profit Centre Operations related with Modern Trade / Large Format Retail
 Augmented revenue by 46% and market share by 18% through implementation of sales and marketing strategies
 Amplified customer base by 29% by maintaining effective relationships
May’10 – Mar’12 with Aircel, Bareilly as Zonal Head (Sales) – UP West Circle
Highlights:
 Spearheaded sales and distribution across the assigned zone; consistently attained monthly gross addition target
of 45000 & revenue target of Rs. 2 Crores
 Drove all marketing & branding activities; enhanced top of Mind Awareness (TOMA) among customers; also
organised “Nukkad Meet & Milap” to create an emotional connect on retailers
 Successfully executed the following projects:
o LUT Project aimed at ensuring low utilization of tower in Bareilly with an average growth of 22% in 30 days
o APP (Aircel Proffered Partner) Project (100 APP made in 60 Days)
o PCO Project in Bareilly aimed at growth of high recharges
 Instrumental in:
o Launching WIP (Wireless Internet Phone) from scratch in Bareilly
o Establishing 42 LMP (Last Mile Partner) in just 45 days (1 LMP on 2 BTS with 40 retailers)
o Launching Alternative Channel (trough Prepaid DST Distributors) for Bareilly and Moradabad
Nov’08 – May’10 with Sistema Shyam TeleServices (MTS), Lucknow as Senior Manager - UP– East
Highlights across Assignments:
Dec’08 – Feb’09 Rajasthan Circle
 Spearheaded re-branding of Rainbow to MTS Brand
 Led the Wire-line Team for re-working the products and formulating strategies to improve revenue

3. Mar’09 – Nov’09 Bihar Circle
 Rendered extensive support to Bihar Circle Team for
ensuring readiness before launch, market mapping,
distributor short listing and understanding the market
dynamics in terms of sales & revenue
 Carried out complete recruitment and selection of Frontline
Sales Force across all clusters
Nov’09 – Mar’10 UP Circle
 Drove launch of new products by thoroughly understanding
the market and visiting retailers to collate critical data
Mar’10 – May’10 Haryana/ Delhi Circle
 Facilitated expansion of MTS across Haryana, as Project Head, including market mapping, short listing distributors
and understanding the market dynamics
May’05 – Nov’08 with Reliance Communications Ltd., Lucknow as Senior Manager (UP East Circle) L3
Highlights across Assignments:
As Cluster Pre-paid Head, Gorakhpur
 Excellent track record of consistently achieving monthly prepaid
business target of 15000 + activations and generating revenue in
excess of Rs. 5 Crores, supported by a team of 35
 Captured 21% market share through distribution across 7 districts
& 21 towns through 25 pre-paid distributors & 8000 retailers
As Cluster Pre-paid Head, Sitapur
 Successfully achieved pre-paid business target of 12000 numbers
every month, supported by team of 25
 Expanded business across 4 districts & 17 towns through 20
prepaid distributors & 5500 retailers
 Generated revenue in excess of Rs. 4 Crores
As Post-paid Lead, Lucknow Cluster
 Consistently attained monthly target of 2000 new post-paid activations in Lucknow Cluster (including 7 districts
and 10 towns), supported by DST Team of 110 DSTs and 6 Team Leaders
 Managed complete operations of 22 stores (WWs and WWEs); developed network of 30 channel partners
PREVIOUS EXPERIENCE
Feb’02 – May’05 with Nursing Australia, Melbourne/Australia as Manager
Mar’99 – Feb’02 with Swastik Pvt. Ltd., Lucknow as Assistant Manager
SCHOLASTICS
 Diploma in Information Technology from Melbourne Institute of Technology,
University of Ballarat in 2004
 Master of HRM & Industrial Relations from Department of Social Work,
University of Lucknow in 2000
 B.Com. from the University of Lucknow in 1998
 Course on Windows / Linux Networking from Holmesglen
TRAININGS DELIVERED
 Advised SMBs on scaling business operations
 Mentored M/s Beekay Distributors, UP Distributor for Maruti, TATA, Mahindra, and Eicher Spare Parts with a
turnover of Rs. 40 Crores on Organization Structure, Sales Management & Back End Processing
PERSONAL DETAILS
Date of Birth: 13th May 1978
Address: B4/ 216-B, Vishal Khand, Gomti Nagar, Lucknow – 226010, U.P
Languages Known: English and Hindi