1. SABRIN AKHTAR
sabrinindia@gmail.com, Contact No. 0091-9088178629
Sales/ Marketing/ Business Development Professional
Business manager from a Sales & Marketing background, with over 15 years of
experience in Sales & Marketing, sales network expansion with high calibre skills in business
development & client servicing. Invaluable experience of working for multinational
companies. Highly focused with a comprehensive knowledge and understanding of
Enterprise Content Management. Responsible for Market Expansion including:
gathering and prioritizing product and customer requirements, defining the product
vision, and working closely with the Management to ensure revenue and customer
satisfaction goals are met.
Possessing excellent written and oral communication skills including presentation
experience to large and diverse audiences. Currently looking for a suitable managerial
position.
PROFILE
 Post Graduate in Marketing from Burgundy school of Business Dijon, Paris, France
 Bachelor of Science from University of Calcutta , India
 Currently working with Piramal Enterprise’s Limited as Area Business Manager since
February ’ 2011
 Handling the sales, marketing & implementation of strategy at Odisha & South Bengal
Zone of sales function leading a team
 5 Sales Officers (SO), 10 TSI (Territory sales In charge)-On Roll & 8 TSO(Territory Sales
Officer)-Off Roll ,total team size is 23
 Demonstrated skills in setting up and strengthening channel management & distribution
network to generate competitive advantage and maintain leadership position in the
assigned area.
CAREER HIGHLIGHTS & ACHEIVMENTS
 Acknowledged for obtaining Lowest ROB(R-Return, O-Over dues & B-Cheque Bounce)
which ensured minimum bad debts & credit figures.
 Acknowledged for overall highest sales achievement for FY 2013-2014.
 Awarded with best KAPS(k-knowledge, A-Analysis, P-prioritize & S-Solution with sign off)
presentation , it is a Piramal Way of problem solving by using KAPS ,it tool to enhance
Manager structured thinking & problem solving by applying various tools such as FISH
BONE Analysis, PARETO PRINCIPLE & techniques to identify the problem and also Prepare
a time bound plan to resolve the problem for FY’14
 Recognized for maintaining a consistent growth in sales figures year on year and
maintained a tag of over achievement of target
Financial Year Rating

2. FY '12 B+
FY '13 A
FY '14 A
FY '15 B,YTD growth-12.53% & earned Performance Pay incentive -1.42 Lcs
 In Novartis Qualified for Global Sales Representative awards in 2005
 Through Novartis received an opportunity to pursue PGDM at Burgundy school of
Business Dijon, Paris, France and achieved 3 GPA (US-Grade Point Average)
EXPERIENCE DETAILS
Area Business Manager (Feb’11 to Till) at
Piramal Enterprise’s Limited
Piramal Enterprises Ltd. is the flagship company of Piramal Group and has a leading position
in the business of Healthcare. Piramal Enterprises Ltd. (PEL) manufacturing bases across
India, UK, Scotland, USA and Canada through subsidiaries. PEL critical care products are
available in the emergency rooms of hospitals across the globe and our products are available
in over 100 countries. PEL is presently the third largest player in the global Inhalation
Anesthesia (IA) market, and the only company in the world with a complete product portfolio
of Inhalation Anesthetics drugs. PEL manufacturing capabilities makes them one of the
largest custom manufacturing companies in the world. The ‘UN Conference on Trade and
Development's World Investment Report 2011' ranks us among the top 5 in the world.
Location: West Bengal & Odisha
(Balasore, Bhadrak , Baripada, Burdawan , Asansol,Ranigunj ,Kolkata, Darjeeling )
Product Line: Medicine Cosmetic & Consumer Products
Profile Snapshot: Managing a team of
05 Sales Officers (SO),
10 TSI (Territory sales In charge)-On Roll &
08 TSO (Territory Sales Officer)
Novartis
Novartis International AG is a Swiss multinational pharmaceutical company based in Basel,
Switzerland and is a world leader in the research and development of products to protect and
improve health and well-being. The company has core businesses in pharmaceuticals,
generics, eye care and animal health etc. Novartis employs nearly 115 000 people in over 140
countries worldwide to help save lives and improve the quality of life. The Group is present in
India through Novartis India Limited, listed on the Mumbai Stock Exchange and its wholly
owned subsidiaries Novartis Healthcare Private Limited, Sandoz Private Limited and Chiron
Behring Vaccines Private Limited.
Sales Officer Aug’00-Nov ’2009
Location: West Bengal & Odisha
Silliguri, Kolkata, Darjeeling, Gangtok, Jalpaigury, Coochbihar, Ranigunj,Burdawan,
Bhadrak, Cuttuck, Baleshwar, Mayubhunj)
Promoted as Area Business Manager in Dec’2009-Jan’2011

3. Location: Tamil Nadu
(Coimbatore, Salem, Erode, Tiruchirappalli, Vellore, Thanjavur, Chidambaram, Madurai,)
ICPA Pharmaceuticals Limited
A leading indian healthcare company with product line in Skin Care, Dental Care & Personal
Care as Medical Sales Representative (Oct’99-Jul’00)
Location: West Bengal
KEY DELIVERABLES
 Regional Budget Achievement – Regional, Area wise, HQ wise & Product wise.
 Brand and Market establishment – Through Reportees, penetration of markets, availability
of brands.
 Bridging the gap both Qualitative & Quantitative - Customer, Product, and Rupee, Sales &
Reportees.
 Liaise with the retailers, stockiest, C & F to push up the sales for securing huge market
base and expanding larger distribution network to maximize the coverage of all potential
Market both Depth & width
 Meeting with the Retailer‘s & Distributor’s for brand development, generate new business
and conducting market surveys for competitor data and analysis of the same.
 Conduct the product campaigning by calling tops OL, DB's.
 In Depth Knowledge of window displays and merchandising of products at the retail level.
 Establishing Strategic alliances/ties with financially strong & reliable channel, partners -
implementing effective strategies to maximize sales.
 Ensure adequate inventory at CFA, Distributor & Retail Level with monitoring distributor’s
sales & marketing activities- Budgeting and forecasting of the growth of different
products & Co-ordination with Logistics for Supply Chain.
 Educate & council the stockist’s staff s about the product & increase the off take at the
outlet by doing different BTL activities
 Setting performance parameters/ designing employee & trade incentives, delegating work
and giving feedbacks
 Handling 2 C&F‘s (Kolkata & Bhubaneswar) & Stockist (40).
 Sourcing, mentoring, training and Development of the field functionaries to ensure, sales &
operational efficiency- Managing the team while training people across the Area for the
professional and work developments
 Interviewing & final recruitment of SO & TSO with the help of HR-Executive
 Creating & sustaining a dynamic environment that fosters development opportunities&
motivates high performance amongst team members-Motivating team as mentor by
coaching & counselling to sell products under different circumstances & constraints
 Credibility Index – Identify Skill’s gap & develop team to higher maturity level.
 Successfully accomplishing the allocated sales targets within the strict timeframe for an
assigned Area
 Doing annual appraisal of team members based on KRA (Key Result Area) parameter &
making action plan for their area of improvement in skill part
ACADEMIC CREDENTIALS:
PGDM (Marketing) : Burgundy school of Business Dijon, Paris, France in 2008

4. Bachelor of Science : University Of Calcutta 1999
Computer Skills : MS office & Internet Application from DOEACC SOCIETY 1999
PERSONAL DETAILS
Father’s name : MR. AKHTAR HUSSAIN
Date of Birth : 10th
January, 1978
Language Proficiency : English, Hindi, Bengali, French and Urdu
References : Available on request
Date: / /2016
Place: Kolkata (SABRIN AKHTAR)