Marketing research involves systematically collecting and analyzing information to help solve marketing problems or identify opportunities. International marketing research occurs at different levels from general country assessments to specific market information. It helps identify foreign opportunities, understand customer needs, and develop international strategies. Research uses primary and secondary data sources and can be exploratory, descriptive, or causal. It also uses qualitative and quantitative methodologies. The research process involves defining objectives, developing a plan, collecting information, analyzing data, and presenting findings.
This presentation will provide an introduction to desk research, with a particular focus on conducting market research. You will learn the best sources to use in your desk research, what desk research can be used for, and the best practices and limitations of conducting desk research.
Discuss.io is a leader among market research companies. It provides an array of project support tools to conduct market research. Discuss.io research platform can be used to generate usable consumer data for brands and research agencies of all sizes and budgets.->> http://goo.gl/Vzkwh9
14 Direct Investment and Collaborative StrategiesBrent Weeks
To clarify why companies may need to use modes other than exporting to operate effectively in international business
To comprehend why and how companies make foreign direct investments
To understand the major motives that guide managers when choosing a collaborative arrangement for international business
To define the major types of collaborative arrangements
To describe what companies should consider when entering into international arrangements with other companies
To grasp why collaborative arrangements succeed or fail
To see how companies can manage diverse collaborative arrangements
This presentation will provide an introduction to desk research, with a particular focus on conducting market research. You will learn the best sources to use in your desk research, what desk research can be used for, and the best practices and limitations of conducting desk research.
Discuss.io is a leader among market research companies. It provides an array of project support tools to conduct market research. Discuss.io research platform can be used to generate usable consumer data for brands and research agencies of all sizes and budgets.->> http://goo.gl/Vzkwh9
14 Direct Investment and Collaborative StrategiesBrent Weeks
To clarify why companies may need to use modes other than exporting to operate effectively in international business
To comprehend why and how companies make foreign direct investments
To understand the major motives that guide managers when choosing a collaborative arrangement for international business
To define the major types of collaborative arrangements
To describe what companies should consider when entering into international arrangements with other companies
To grasp why collaborative arrangements succeed or fail
To see how companies can manage diverse collaborative arrangements
Presentation made for a lecture that I gave at ITM Mumbai. Marketing Research was an elective subject for the students and this is an overview of the subject
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
1. Marketing Research
The systematic design, collection,
interpretation, and reporting of
information to help marketers solve
specific marketing problems or take
advantage of marketing opportunities
2. The Importance of International Research
A frequent objective of international research is that of
foreign market opportunity analysis.
Firms must learn where the opportunities are, what
customers want, why they want it, and how they satisfy their
needs and wants.
Research allows management to identify and develop
international strategies.
Firms must identify, evaluate, and compare potential foreign
business opportunities and the subsequent target market
selection.
Research is necessary for the development of a business plan.
2
3. Process of Researching Foreign Market Potentials
3
Stage Three
Company Sales and Promotion Analysis
Key Question to be answered:
How attractive is the potential demand for our products and services?
Stage One
Preliminary Screening for Attractive Country Markets
Key Question to be answered:
Which foreign markets warrant detailed information?
Stage Two
Assessment of Industry Market Potential
Key Question to be answered:
What is the aggregate demand in each of the selected markets?
4. International Marketing Research Occurs at Different Levels…
Assessment of a
foreign market
(general
information
about a country)
• Economic
• Social / Cultural
• Political / Legal
• Technological
Industry
Information
(relates to
product category)
• Market size
• Segmentation
• Competition
• Consumer
Specific market
information (used
to develop
marketing plans)
• Product
• Pricing
• Distribution
• Promotion
5. Types of Market Research
By Source
- Primary
- Secondary
By Objectives
- Exploratory
- Descriptive
- Causal
(or experimental)
By Methodology
- Qualitative
- Quantitative
6. Types of Market Research: By Source
Primary Collection of data specifically for the problem or
project in hand
Secondary Based on data previously collected for purposes
other than the research in hand (e.g. published
articles, government stats, etc)
7. Secondary Data
Secondary data is information that already has been collected by some
other organization.
This data should be evaluated regarding the quality of the source, how
recent the data is, and the relevance to the task at hand.
Because secondary data were originally collected to serve another purpose,
they can often only be used as proxy information.
Precautions should be taken due to increasing sensitivity to data privacy.
Firms must inform their customers of privacy policies.
7
8. Uses of Secondary Data
May provide enough information to resolve the problem being investigated
Can be a source of new ideas that can be explored later
Acts as a prerequisite to collecting primary data and can help in designing the
primary data collection process
Helps to define the problem and formulate hypotheses about its solution
Helps in defining the population / sample / parameters of primary research
Can serve as a reference base to compare validity of primary data
9. Sources of Secondary Data
9
Governments
International
Institutions
Service
Organizations
Trade Associations
Directories
Other Firms
10. Benefits and Limitations of Secondary Data
Low cost
Less effort
Less time
Sometimes more accurate
Sometimes only way to
obtain data
Collected for some other purpose
No control over data collection
May not be accurate
May not be in correct form
May be outdated
May not meet data requirements
Assumptions have to be made
Benefits Limitations
11. Types of Market Research: By Methodology
Qualitative Quantitative
Type of Question Probing Simple
Sample Size Small Large
Information per respondent High Low(ish)
Questioner’s skill High Low(ish)
Analyst’s skill High High
Type of analysis Subjective, Objective,
Interpretative Statistical
Ability to replicate Low High
Areas probed Attitudes Choices
Feelings Frequency
Motivations Demographics
12. Types of Market Research: By Objective
• Exploratory Preliminary data needed to develop an idea
further. Eg outline concepts, gather insights,
formulate hypotheses
• Descriptive Describe an element of an ideas precisely. Eg
who is the target market, how large is it, how
will it develop
• Causal Test a cause and effect relationship, e.g. price
elasticity. Done through experiment
13. The Market Research Process
1. Defining the
problem and
objectives
2. Developing
the research
plan
3. Collecting
the
information
4. Analysing
the
information
5. Presenting
the findings
Steps
Comments
Distinguish between
the research type
needed e.g.
- exploratory
- descriptive
- causal
Decide on
- budget
- data sources
- research
approaches
- research
instruments
- sampling plan
- contact methods
Information is
collected
according to
the plan ( it is
often done by
external firms)
Statistical
manipulation of
the data collected
(e.g. regression)
or subjective
analysis of focus
groups
Overall conclusions
to be presented
rather than
overwhelming
statistical
methodologies
If a problem is
vaguely defined,
the results can
have little
bearing on the
key issues
The plan needs
to be decided
upfront but
flexible enough
to incorporate
changes/
iterations
This phase is
the most costly
and the most
liable to error
Significant
difference in
type of analysis
according to
whether market
research is
quantitative or
qualitative
Can take various
forms:
- oral presentation
- written conclusions
supported by analysis
- data tables