This document discusses different methods for conducting market research, including secondary and primary research. Secondary research involves using internal company data or external sources like government statistics. Primary research collects first-hand information through methods like surveys, which can be quantitative or qualitative. The document also outlines different sampling methods for primary research, such as random sampling, stratified sampling, quota sampling, cluster sampling, and snowball sampling. It notes advantages and disadvantages of conducting market research.

1. Market Research

2. Market Research

3. Secondary Research

6. Sampling Methods

11. Primary Research

14. Purpose