SlideShare a Scribd company logo
ORGANIZATION’S PROFILE:
“OTOBI – means forest and is a Bengali word chosen by Late Nitun
Kundu, one of the most renowned artist and sculptor and also the
founder of Otobi Limited.”
Otobi, the leading furniture manufacturer and retailer in Bangladesh is
the most preferred lifestyle solution brand because of its constant
innovations, advanced technological expertise, manufacturing capacity
in the widest range of furniture categories, largest distribution network
and time tested service reputation.
From humble beginnings in 1975 in the corporate furniture realm to the
spectacular escalation into the lifestyle giant that it is now, Otobi's story
of success spans over four decades.
Nitun Kundu, founder and late chairman started this organization with
the urge to create products that none other could do. Now Otobi has
turned into an institution of creativity and inspiration containing 5,120
members with the same intention as the maestro.
ORGANIZATION’S BACKGROUND &
HISTORY:
FOUNDED :(year 1975) BANGLADESH.
FOUNDER: NITUN KUNDU (late)
ABOUT HIM
Mr.Kundu’s greatest talent lay in developing mechanically operative
system for commercial manufacturing of artistic objects and items of
utility. He served as Chief Designer for the US Information Service
from 1958 to 1971. From 1972 Mr. Kundu began his career by
devoting his energy in making pavilion designs and creating artistic
metal gift wares in addition to his normal painting and fine art works.
From 1956 to 1987 wherever Mr.Kundu had participated in
competitions, he won the first prize.
PRODUCT, SALES & DISTRIBUTION:
PRODUCTS:
FURNITURE
SALES & DISTRIBUTION:
With over 0.6 million square feet of captive selling spacethrough its 18 Retail
Showrooms and 288 Exclusive Dealer Outlets, OTOBI is continuously
expanding its customer base. To aid in the enhanced brand value over time,
OTOBI has always believed in maintaining long term cooperative ties with each
and every customer through captivating customer service and dedicated after
sales service beyond industry standards.
With selling outlets comprising ofOBI (Other Business Initiatives) and Franchise
outlets along with own retail outlets and exclusive dealers, OTOBI ensures its
brand presence in every district of Bangladesh. In addition to being a household
name for furniture, OTOBI’s corporate clientele include all the major Banks,
Insurance Companies, NGOs, Hotels, Government Institutions, Telecom
Companies, and Development Organizations. A total of 500,000 plus square feet
of warehouse space is moderating the smooth feeding of products to over 450
countrywide selling hubs of OTOBI.
ORGANIZATION’S AWARDS:
DHAKA EXPORT FAIR:
1981 1st Prize for stall
1982 1st Prize for stall
1983 1st Prize for stall
1985 1st Prize for stall
NATIONAL INDUSTRIAL FAIR:
1990 1st Prize for Pavilion
NATIONAL INDUSTRIAL FAIR:
1995 1st Prize for Pavilion
DHAKA INTERNATIONAL TRADE FAIR:
1996 1st Prize for Pavilion
1997 2nd Prize for Pavilion
BEST BRAND AWARD NO 1 FURNITURE IN DHAKA METRO
2009
COMMWARD MOST EFFECTIVE PRINT CAMPAIGN 2009
COMMWARD MOST EFFECTIVE OUTDOOR CAMPAIGN 2009

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Otobi

  • 1. ORGANIZATION’S PROFILE: “OTOBI – means forest and is a Bengali word chosen by Late Nitun Kundu, one of the most renowned artist and sculptor and also the founder of Otobi Limited.” Otobi, the leading furniture manufacturer and retailer in Bangladesh is the most preferred lifestyle solution brand because of its constant innovations, advanced technological expertise, manufacturing capacity in the widest range of furniture categories, largest distribution network and time tested service reputation. From humble beginnings in 1975 in the corporate furniture realm to the spectacular escalation into the lifestyle giant that it is now, Otobi's story of success spans over four decades. Nitun Kundu, founder and late chairman started this organization with the urge to create products that none other could do. Now Otobi has turned into an institution of creativity and inspiration containing 5,120 members with the same intention as the maestro.
  • 2. ORGANIZATION’S BACKGROUND & HISTORY: FOUNDED :(year 1975) BANGLADESH. FOUNDER: NITUN KUNDU (late) ABOUT HIM Mr.Kundu’s greatest talent lay in developing mechanically operative system for commercial manufacturing of artistic objects and items of utility. He served as Chief Designer for the US Information Service from 1958 to 1971. From 1972 Mr. Kundu began his career by devoting his energy in making pavilion designs and creating artistic metal gift wares in addition to his normal painting and fine art works. From 1956 to 1987 wherever Mr.Kundu had participated in competitions, he won the first prize.
  • 3. PRODUCT, SALES & DISTRIBUTION: PRODUCTS: FURNITURE SALES & DISTRIBUTION: With over 0.6 million square feet of captive selling spacethrough its 18 Retail Showrooms and 288 Exclusive Dealer Outlets, OTOBI is continuously expanding its customer base. To aid in the enhanced brand value over time, OTOBI has always believed in maintaining long term cooperative ties with each and every customer through captivating customer service and dedicated after sales service beyond industry standards. With selling outlets comprising ofOBI (Other Business Initiatives) and Franchise outlets along with own retail outlets and exclusive dealers, OTOBI ensures its brand presence in every district of Bangladesh. In addition to being a household name for furniture, OTOBI’s corporate clientele include all the major Banks, Insurance Companies, NGOs, Hotels, Government Institutions, Telecom Companies, and Development Organizations. A total of 500,000 plus square feet of warehouse space is moderating the smooth feeding of products to over 450 countrywide selling hubs of OTOBI.
  • 4. ORGANIZATION’S AWARDS: DHAKA EXPORT FAIR: 1981 1st Prize for stall 1982 1st Prize for stall 1983 1st Prize for stall 1985 1st Prize for stall NATIONAL INDUSTRIAL FAIR: 1990 1st Prize for Pavilion NATIONAL INDUSTRIAL FAIR: 1995 1st Prize for Pavilion DHAKA INTERNATIONAL TRADE FAIR: 1996 1st Prize for Pavilion 1997 2nd Prize for Pavilion BEST BRAND AWARD NO 1 FURNITURE IN DHAKA METRO 2009 COMMWARD MOST EFFECTIVE PRINT CAMPAIGN 2009 COMMWARD MOST EFFECTIVE OUTDOOR CAMPAIGN 2009