2. Brand Overview
KORYO has been catering to the
diverse needs of the Indian
consumers and aims to improve
the lifestyle of every Indian
consumer
The brand has created products that are excellent in
terms of performance and aesthetics, at prices that
are made for India
3. Brand Belief
Koryo believes in the tagline:
More To Life
WOOT understands that the motto
conveys the message of a better
quality of life and emphasizes on
one’s personal life and not spending
much time on daily chores
4. Brief
The brief given to WOOT was to
create campaigns that further
enhance the visibility to brand and
specifically endorse the brown
goods as a target group of
products to be promoted
5. WOOT !
We work as a professional
partner for a brand focused
towards providing unique
experiences and business
solutions in aspects of ROI
generation
The same analogy comes to action while working
the mentioned brief
6. Market Insight
India is set to become the fifth
largest consumer durables
market in the world by 2025
and Urban sector accounts for a major
share of total revenue
Urban
65%
Source: Consumer Durables Industry Report
7. Market Insight
Though white goods hold a major
share of the urban sector, Brown
goods is a highly penetrating
market
While other brands struggle to
position themselves aggressively in
white goods market, we plan on
initiating with positioning Koryo as a
household name when it comes to
brown goods
12. Insight
The world is going digital.
95% online adults are likely to
follow a brand of their choice via
media
60millionYouTube users spend
over 48 hours a month viewing video
content
Source: Consumer Durables Industry Report
13. Customer’s Vision
Potential customers to any
electronic appliance or product
select their brands basis their
online visibility & reviews
A major part of which is done
product blogs, reviews, Vlogs,etc
14. Market
With so many products, crowd
funding campaigns, and new
businesses, having the right social
proof can be the difference between
success and failure
It’s next to impossible to find a product page
that is not showing product reviews and
ratings from customers and fellow buyers
15. Influencers
Influencers like bloggers, Vloggers,
Print editors, etc. come in picture
when considering such influencers
to boost brand visibility
These influencers Write, Post & Review
appliances that influence purchase
for the consumer
16. Idea
Reach, Awareness, Trust,
Authenticity and Social Proof are
the ingredients
We propose on a nationwide tie
up with influencers that help
garner eyeballs throughout the
digital world
17. Plan
Top influencers in the following
segment to be roped in for
promotion:
• YouTube Vloggers
• Magazine editors
• Tech bloggers
• Food Bloggers
18. Plan
Barter or paid promotional deals to
be made with such influencers who
promote the range of Koryo products
and create mass impact for the brand
WOOT Factor to rope in Influencers
and kick start the event with a Meet
for all influencers
19. The Meet
A meet and greet session with all
influencers will be executed in
order to initiate the partnership
with all influencers
The event will have a mock house
setup made which will have all
koryo products being placed
throughout
20. The Meet
Guests can come in and
experience the range of products
and how they could ease and Add
more to their lives
Influencers can test, take photos &
try out the line of appliances at the
event and post about it on their
handles
21. Further Steps
The influencer tie up was the first step to visibility to
the brand
Wepropose on creating in-house produced &
marketed video content post the campaign to garner
following on brand’s social media handles
The content will feature new product videos, unboxing
& hands on review of appliances
27. King Mahabali
Onam celebrates the visit of King
Mahabali every year. He is the most
popular and the most fascinating of all
legends behind Onam
The King was greatly respected in his
kingdom and was considered to be
wise, judicious and extremely
generous.
28. Idea
Spot King Mahabali is an on ground
campaign that runs through the most
popular public places in each city
An individual dressed as King Mahabali
goes into all public places and creates
a disrupting atmosphere across all
places
29. Mechanics
The idea is to incite people to notice
the disruption & motivate them to be
a part of such activity
A car will go around with Mahabali that
will have vinyls around it explaining
crowd about the activity
30. Mechanics
The vinyls will educate people to:
Spot King Mahabali and message the short
code mentioned to the desired phone number
It will also display the prizes that could be won
by the person on messaging the code on the
number
Top lucky winners will get a chance to win
products discount vouchers from Koryo
33. Onam
The festival of Onam witnesses people visiting
temples to mark the beginning of the festival
The festival is basically an over amalgamation
of unhealthy & fatty foods
WOOT proposes on tapping the visitors at this
festive time of the year, with healthy delights
34. Idea
Weplan on offering the visitors at these temples
some healthy happiness by Koryo while branding
the products throughout all target places
Pop up Koryo stalls to be installed outside all
temples that offer healthy food items being made
by koryo products at the stall
35. Idea
The stall will offer various items like:
• Juice shots from Koryo Cutter, juicers
• To be added as per appliance choices
38. Navratri
Navratri is a huge festival which is celebrated
throughout the country in different forms
Though there’s one ritual that remains common
throughout all forms is people going on a fruit and
water diet for the entire period of festival
They visit temples and remain in complete control of
their diet during this period
41. Navratri
Navratri witnesses large gatherings at
pandaals & associations where people come
in & enjoy the playful act of Dandiya &
Garba
Competitions for best garba &Dandiya
player, BestThali decoration are organised
that witness large scale participation on the
last day of the festival
42. Idea
Wepropose on associating with major
pandaals & gatherings that witness huge
footfall and barter gifts for such competitions
in return of branding and visibility across the
venue
WOOT to map all such gatherings across
cities &manage associations with all
gatherings
45. Dussehra
Dussehra is a major Hindu festival celebrated
at the end of Navratri every year
The festival marks the 10th day of the festival
and is celebrated through out the country
Retail centres in major cities witness an
increase of more than half in footfall during
such festivals
46. Idea
Wepropose on activating koryo products across major
future group retail stores with a Tol Mol Ke Bol activity
for all customers
TMKB is a simple game for every one to guess how
much an item costs by their estimation
The closest estimation of the price wins the activity and
is awarded with vouchers for koryo
61. Weddings
The end of the year or as we call it the wedding
season is another time of the year when gifting
numbers are on an elevation
The idea of gifting to be taken on a larger scale
with life size installation at stores
62. Idea
Agift box with a hidden koryo product to be
put up in stores
The box will have a unique four digit code that
can open up with the code only
Every shopper will receive a scratch card with
their bill which will contain a 4 digit code in it
63. Idea
The shopper gets a chance to use the four digit
code to open up the box
If a shopper successfully getsthe right code,
he/she wins the product placed inside the secret
gift box
The activity will also require a person to fill in
his/her’s contact details in order to take part in it
67. Idea
To create buzz about koryo products a similar
activity to that of last one to be created for
employees
Every employee will walk in to find a scratch card
at their deskthat will ask them to go the
installation to test their luck
The stall will witness every employee coming to
the stall to try their luck at the gift box
