IKEA is a multinational furniture retailer founded in Sweden in 1943 by Ingvar Kamprad. In 2008, IKEA was the world's largest furniture retailer with over 500 million visitors to its stores located worldwide. IKEA aims to provide affordable furniture and home accessories to customers with the goal of improving everyday life for many people.

2.  Is a multinational group of companies.
 In January (2008), It is the world’s largest furniture
retailer.
 Founded in Sweden in 1943 by a teen boy
KAMPRAD.
 In 2008, 500 million visitors walked through IKEA
stores, which are located all over the world.
 IKEA’s vision is “to create a better everyday life for the
many people.”
 IKEA’ mission is to provide its customers a
value/benefit as the founder (KAMPRAD) stated that
“People have very thin wallets, We should take care
of their interests.

3. •The founder of IKEA also
listed as one of the
world’s most richest
people in 2013.
•IKEA is known for its
modern architectural
design for various types of
appliances & furniture.
•IKEA inspires
remarkable levels of
interest & development
from its customers.

4. •Today (According to case
study), IKEA works with approx.
1,300 suppliers from 53
countries.
•The company is responsible
for approximately 1% of world
commercial-product wood
consumption, making it one of
the largest users of wood in
the retail sector
•IKEA’s stores are located a
good distance from city
centers.