Types of Buying Decision Behavior

1. Types of Buying-Decision Behavior
Prepared by :
Mariam akter chaiti
Roll number: 13
Batch: 58thB
Department of Business Studies
Dhaka International University

2. Buying-Decision Behavior
Buying behavior differs greatly form a tube of toothpaste, a tennis racket,
a digital camera, and a new car.
This means the buying decision behavior of employee can range form a
habitual buying to a complex buying.
Significant
differences between
brands
Few differences
between brands
High Involvement Low Involvement
Complex buying behavior Variety seeking behavior
Dissonance
reducing buying behavior
Habitual buying behavior

3. Complex Buying Behavior
 Consumers may be highly involved when the product is expensive,
risky, purchased infrequently, and highly self expensive.
 Typically, the consumer has much to learn about the product
category.
 For example, a laptop or a mobile, buyer may not know that
attributes to consider.

4. Dissonance Reducing Buying Behavior
 In dissonance reducing buying behavior consumer involvement is
very high due to high price and infrequent purchase with less
significance differences among brands.
 In this case buyer purchases the product which is easily
available.
 After the product purchase, consumer may face dissonance post
purchase behavior.

5. Variety Seeking Buying Behavior
 In variety seeking buying behavior situation consumer
involvement is vey low but there are significance differences
among brands.
 In this situation consumers perceive brand switching.
 A good example is purchase of chips.
 In such case consumer purchase chips and consumes. Next time
they purchase another brand just to change the taste.

6. Habitual Buying Behavior
 In habitual buying behavior consumer involvement is low as well
as there is no significance among brands names.
 The good example is a lighter or match box.
 They just go for it and purchase it, there is no brand loyalty.
Consumers do not need information regarding brand purchase,
characteristics.
 For such brands tv commercials, news papers and magazines
build positive attitude of consumers towards.

7. THANK YOU