The document presents on the topic of the selling concept versus the marketing concept. It defines the selling concept as the idea that consumers won't buy enough products without large-scale selling and promotion efforts. The marketing concept is defined as a philosophy where achieving organizational goals depends on understanding customer needs and satisfying them better than competitors. The key differences outlined are that the selling concept starts at the factory and focuses on existing products, using selling and promotion to achieve profits through sales volume, while the marketing concept starts at the market, focuses on customer needs, uses integrated marketing, and aims to achieve profits through customer satisfaction.

1. PRESENTATION
ON
MARKETING
TOPIC: SELLING CONCEPT VS MARKETING CONCEPT
PRESENTED BY:
MAIDUL ISLAM CHOWDHURY
(ROLL:06)

2. DEFINATIONS
• SELLING CONCEPT: The idea that consumers will
not buy enough of the firms products unless the firm
undertakes a large scale selling and promotion effort .
• MARKETING CONCEPT: A philosophy in which
achieving organizational goals depends on knowing the
needs and wants of target markets and delivering the
desired satisfactions better than competitors do

3. STARTING POINT
• SELLING CONCEPT: The starting point of selling
concept is the
FACTORY.
• MARKETING CONCEPT: The starting point of
marketing concept is the
MARKET.

4. FOCUS
• SELLING CONCEPT: The focus of selling concept
is Existing products.
• MARKETING CONCEPT: The focus of marketing
concept is
Customer needs.

5. MEANS
• SELLING CONCEPT: The means of selling concept
is Selling and promoting.
• MARKETING CONCEPT: The means of marketing
concept is Integrated marketing.

6. ENDS
• SELLING CONCEPT: The selling concept ends on
Profits through sales volume.
• MARKETING CONCEPT: The marketing concept ends
on Profit through customer satisfaction.

7. THANK YOU
EVERYONE