Ikea_Principles of Management
•Download as PPTX, PDF•
4 likes•3,948 views
This presentation provides an overview of IKEA, the international furniture retailer. It discusses IKEA's vision, mission, business idea, and market positioning. The presentation outlines IKEA's organizational structure and ownership by the INGKA Foundation. It also summarizes IKEA's brand values and strategies to support its concept and objectives. SWOT and PESTLE analyses are presented. The presentation concludes with some of IKEA's future challenges in maintaining its global operations.
Report
Share
Report
Share
Recommended
IKEA
This document provides a summary of IKEA, the world's largest furniture retailer. It discusses IKEA's history, strengths such as low prices and flat packaging, weaknesses like limited product designs. It also analyzes opportunities for growth in Asia and online sales. Threats include economic concerns reducing disposable income. A PESTEL analysis examines the business environment. The document reviews IKEA's market position, competitors, and maintains the largest market share for furniture retailers.
IKEA
IKEA was founded in 1943 by Ingvar Kamprad in Sweden. It is known for its flat-pack furniture and focus on affordable, functional design. IKEA publishes an annual catalog and has expanded to over 267 stores in 44 countries. Its vision is to offer well-designed home furnishings at low prices so that many people can afford them. IKEA is also committed to environmental sustainability and social responsibility.
ikea marketing case
IKEA is a global furniture retailer founded in Sweden in 1943. It has grown from a one-man mail order business to over 300 stores worldwide serving over 699 million visitors annually. IKEA pursues a strategy of low-cost leadership by designing furniture for efficient production, packaging, and transportation. It encourages customers to assemble products themselves, helping keep prices low. IKEA has found success using standardized products, economies of scale, and a large global supply network to maintain low prices despite expanding internationally.
IKEA PRESENTATION
The document discusses research conducted with prospective furniture buyers on their perceptions of DIY furniture assembly and different furniture brands. It also analyzes IKEA's marketing strategy, covering their product range, pricing, store placement, promotional activities and competitive landscape in the home furnishings market. Finally, it proposes communication objectives and promotional tools to introduce the IKEA brand in the Philippines.
Ikea Presentation
A brief managerial presentation about IKEA. You will see the main organizational functions of IKEA on this presentation.
Ikea ppt - FINAL PRESENTED
Ikea struggled when it first entered the US market in 1985. It directly copied its successful European business model without considering important differences in American culture and consumer habits. This led to issues with its product assortment, lack of appropriate services, and an unfamiliar Scandinavian design aesthetic. Ikea's strategy needed to be revised to better adapt to the fragmented US furniture market in order to achieve its goal of high growth and 50 stores by 2013.
IKEA Business Model - Success Factors
This document discusses IKEA's business model and sources of competitive advantage. It describes IKEA as a global furniture retailer founded in Sweden in 1943 that designs and sells ready-to-assemble furniture and home goods. IKEA pursues a cost leadership strategy through sourcing components globally, manufacturing efficiently, and minimizing inventory costs. Its strong supply chain and global network of stores and distribution centers are key competitive advantages. IKEA has found success by targeting young customers and making furniture accessible and affordable while also creating an enjoyable shopping experience. However, weaknesses include a lack of customer focus and product innovation.
Ikea case study
Get well written Ikea case study by professional writers of Australia The Ikea case study answers all the questions related to Ikea strategy case study among others
Recommended
IKEA
This document provides a summary of IKEA, the world's largest furniture retailer. It discusses IKEA's history, strengths such as low prices and flat packaging, weaknesses like limited product designs. It also analyzes opportunities for growth in Asia and online sales. Threats include economic concerns reducing disposable income. A PESTEL analysis examines the business environment. The document reviews IKEA's market position, competitors, and maintains the largest market share for furniture retailers.
IKEA
IKEA was founded in 1943 by Ingvar Kamprad in Sweden. It is known for its flat-pack furniture and focus on affordable, functional design. IKEA publishes an annual catalog and has expanded to over 267 stores in 44 countries. Its vision is to offer well-designed home furnishings at low prices so that many people can afford them. IKEA is also committed to environmental sustainability and social responsibility.
ikea marketing case
IKEA is a global furniture retailer founded in Sweden in 1943. It has grown from a one-man mail order business to over 300 stores worldwide serving over 699 million visitors annually. IKEA pursues a strategy of low-cost leadership by designing furniture for efficient production, packaging, and transportation. It encourages customers to assemble products themselves, helping keep prices low. IKEA has found success using standardized products, economies of scale, and a large global supply network to maintain low prices despite expanding internationally.
IKEA PRESENTATION
The document discusses research conducted with prospective furniture buyers on their perceptions of DIY furniture assembly and different furniture brands. It also analyzes IKEA's marketing strategy, covering their product range, pricing, store placement, promotional activities and competitive landscape in the home furnishings market. Finally, it proposes communication objectives and promotional tools to introduce the IKEA brand in the Philippines.
Ikea Presentation
A brief managerial presentation about IKEA. You will see the main organizational functions of IKEA on this presentation.
Ikea ppt - FINAL PRESENTED
Ikea struggled when it first entered the US market in 1985. It directly copied its successful European business model without considering important differences in American culture and consumer habits. This led to issues with its product assortment, lack of appropriate services, and an unfamiliar Scandinavian design aesthetic. Ikea's strategy needed to be revised to better adapt to the fragmented US furniture market in order to achieve its goal of high growth and 50 stores by 2013.
IKEA Business Model - Success Factors
This document discusses IKEA's business model and sources of competitive advantage. It describes IKEA as a global furniture retailer founded in Sweden in 1943 that designs and sells ready-to-assemble furniture and home goods. IKEA pursues a cost leadership strategy through sourcing components globally, manufacturing efficiently, and minimizing inventory costs. Its strong supply chain and global network of stores and distribution centers are key competitive advantages. IKEA has found success by targeting young customers and making furniture accessible and affordable while also creating an enjoyable shopping experience. However, weaknesses include a lack of customer focus and product innovation.
Ikea case study
Get well written Ikea case study by professional writers of Australia The Ikea case study answers all the questions related to Ikea strategy case study among others
Ikea rachael & rebecca
IKEA began as a small business started by Ingvar Kamprad in Sweden in the 1940s selling various goods. It began focusing solely on furniture in 1951 and opened its first furniture showroom in 1953. IKEA now has over 300 stores worldwide and has continued expanding into new countries globally. However, it also faces pressures like criticism over its UK store openings and a drop in profits attributed to expansion costs.
Ikea Final
This document provides a summary of IKEA, the international home furnishings retailer, in 3 paragraphs:
IKEA is a privately held Swedish company that sells affordable, self-assemble furniture and home accessories through its 265 stores worldwide. It aims to offer well-designed, functional products at low prices through a flat-packed assembly model. IKEA was founded in 1943 in Sweden and has grown to over 100,000 employees with $36 billion in annual revenue.
IKEA focuses on simplicity and cost-consciousness throughout its operations. It works closely with over 1,500 global suppliers, particularly in China, to ensure low prices while maintaining quality. IKEA is also committed to environmental sustainability and social responsibility.
IKE
IKEA International
This document provides an overview of IKEA, the largest furniture retailer in the world. It discusses IKEA's history, founding in Sweden, and unique business model of flat-pack furniture. The document then examines IKEA's expansion globally, including its approach in Europe, the US, China, and India. Key aspects that have helped IKEA succeed include solving the problem of transporting furniture, unique Scandinavian designs, appealing to younger demographics, maintaining low prices, and creating a destination store experience. Adapting to local markets has also been important, such as modifying products for the US, targeting China's middle class, and meeting India's demand for low prices.
Marketing Strategies of IKEA
The project analyses the importance of branding for Ikea and can help us to find out about IKEA's SWOT analysis and the STP process for Ikea. It also gives information on Ikea's Vision and Mission and Ikea's Marketing Mix, Ikea's Pestle Analysis, Ikea's Five Forces Model, Ikea's History and Ikea's Products and Services.
Ikea (Final Ppt)
- IKEA is a Swedish multinational group that sells ready-to-assemble furniture, appliances, and home accessories. It was founded in 1943 and is headquartered in the Netherlands.
- IKEA's vision is to offer well-designed, functional home furnishing at low prices so that the majority of people can afford them. It has grown from a one-man mail order business to over 300 stores worldwide serving over 699 million visitors annually.
- IKEA sources materials globally, with top suppliers in China, Poland, Sweden, Italy, and Germany. It pursues a strategy of cost leadership through standardized, low-cost products while allowing some local product customization and marketing adaptations across its stores.
IKEA Marketing Strategy Presentaion
IKEA is an international home products company known for its flat-pack furniture and accessories. It was founded in Sweden in 1943 and has since expanded globally. The document discusses IKEA's history, business model, marketing strategies, and expansion into international markets like India. IKEA keeps costs low by designing products to be affordable, easy to assemble, and ship in compact packages. It uses a multi-pronged approach including competitive pricing, wide selection, convenient shopping experiences, and environmental sustainability to attract customers.
IKEA
IKEA was founded in 1943 in Sweden by Ingvar Kamprad with a vision of providing well-designed, affordable home furnishings. In the late 1950s, IKEA began focusing solely on furniture and pioneered a new retail model of flat-packed furniture that customers assemble themselves, keeping costs and prices low. This innovative strategy enabled IKEA to grow rapidly and become the world's largest furniture retailer, with 287 stores globally by 2011 and annual sales of $24.7 billion. The document discusses IKEA's past growth and potential future strategic positioning as furniture retailing continues to evolve.
Final Presentation - IKEA (Full Digital Strategy)
Ikea is a Swedish furniture retailer founded in 1943 that operates 360 stores across 47 countries. As of 2015, Ikea achieved $37.4 billion in annual sales with 11,000 employees worldwide, making it one of the most valuable global corporations. Ikea is known for its affordable yet high quality modern furniture and its flat-pack assembly model that allows for low-cost transportation. The company utilizes various digital marketing strategies across social media platforms and its website to promote brand awareness and drive sales.
IKEA SWOT ANALYSIS AND BUSINESS PLANNING
IKEA conducted a SWOT analysis to identify internal strengths and weaknesses as well as external opportunities and threats. Some of IKEA's key strengths included its strong global brand, vision of creating a better life for many, and strategy of offering well-designed, functional products at low prices. Opportunities for IKEA included growing demand for greener and more affordable products. Weaknesses included the potential difficulty controlling standards across its large global operations. Threats came from factors like economic slowdowns reducing consumer spending. IKEA used strategies like focusing on sustainability, maintaining low prices, and emphasizing its unique offerings to manage threats and take advantage of opportunities. The SWOT analysis helped IKEA assess its competitive position and identify ways to
IKEA- A CASE STUDY
IKEA is a Swedish multinational group of companies that designs and sells ready-to-assemble furniture (such as beds, chairs and desks), appliances and home accessories. It has been the world's largest furniture retailer since at least 2008.
IKEA strategy
IKEA was founded in 1943 in Sweden and initially sold basic household goods at discount prices. It now has over 300 stores in 35+ countries and employs over 130,000 people. The IKEA concept focuses on offering well-designed, functional home furnishings at very low prices so they are affordable to as many people as possible. Visitors to IKEA stores are encouraged to explore realistic room settings to see and test products. Customers then assemble products themselves, keeping costs and prices low. Entering the Indian market, IKEA will face opportunities such as a large middle class but also challenges like low-price competition, infrastructure issues, and cultural differences from its home market in Sweden.
Ikea marketing management presentation
This document provides an overview of IKEA, including its business, vision, mission, strategy, history, and PESTEL analysis. Some key points:
- IKEA is an international home products company that sells ready-to-assemble furniture and home accessories.
- Its vision is to create a better everyday life for many people. Its mission is to offer well-designed, affordable home goods.
- It follows strategies of low prices, quality products, and flat-pack furniture packages for low-cost shipping.
- IKEA has expanded globally since its founding in Sweden in the 1940s. It now has over 400 stores worldwide.
IKEA
(1) IKEA was founded in 1943 in Sweden by Ingvar Kamprad and is now the world's largest furniture retailer, operating 267 stores in 44 countries. (2) The company's vision is to offer a wide range of well-designed, functional home furnishings at low prices so that many people can afford them. (3) IKEA has grown significantly over the years and now employs over 104,000 people worldwide, reaching customers through their large catalog and stores known for their self-assembly furniture and coordinated room displays.
IKEA Marketing
Ikea is a global furniture and home goods retailer known for its flat-pack furniture and affordable prices. It operates 349 stores across 43 countries, focusing on complete furniture solutions under its own brand. Ikea targets mass market customers and differentiates itself through its signature Swedish design, low prices enabled by cost controls, and large store experiences that encourage return visits. While very successful, Ikea faces challenges in improving its online shopping and delivery, addressing perceptions of low quality, and adapting to changing customer preferences for convenience and customization.
IKEA Case Study
IKEA is the largest global furniture retailer operating in 41 countries with $32 billion in revenue in 2015. Founded in 1943 in Sweden by Ingvar Kamprad, IKEA originally sold pens and seeds from a shed. IKEA is known for its affordable Scandinavian designs through low prices and flat-packed furniture that customers assemble themselves. While IKEA has changed the way people shop for furniture through convenience and savings, their expansion has also led to some problems as customers must travel long distances and do the assembly themselves.
Ikea Presentation
IKEA is a multinational furniture retailer founded in Sweden in 1943 by Ingvar Kamprad. In 2008, IKEA was the world's largest furniture retailer with over 500 million visitors to its stores located worldwide. IKEA aims to provide affordable furniture and home accessories to customers with the goal of improving everyday life for many people.
IKEA Strategic case study & analysis
This document is a case study analysis of IKEA, the largest furniture retailer in the world. It provides background information on IKEA's history, vision, mission, objectives, organizational structure, and financial analysis. The case study analyzes how IKEA became successful by pioneering affordable flat-pack furniture and applying a low-cost business model. It also summarizes IKEA's financial growth from 2009 to 2010, with increases in net income, revenue, and gross profit driven by new store openings and sales growth.
Ikea presentation
Ikea is an international home products company founded in Sweden in 1926 that designs and sells ready-to-assemble furniture. It has been the world's largest furniture retailer since 2008. Ikea's mission is to create a better everyday life for people. The company cuts costs by locating stores outside cities, using a one-way store format to save energy, and finding the right manufacturers for each product. Ikea has essentially changed how people shop for furniture by offering affordable, ready-to-assemble options, but it must review its strategy to be effective in all global markets.
Ikea
IKEA is a Swedish retail chain that deals in furniture and home decor items. It has branches in 41 countries and is known for its innovative human resource practices. IKEA focuses on recruiting candidates who share the company's values, utilizing existing resources, effective retention strategies, and making recruiting fun. Its HR practices emphasize training, diversity, work-life balance, empowering employees, and health and safety. This has helped IKEA build a strong culture and be recognized as an employer of choice.
Backward integration of pet bottles of bisleri
This document discusses Bisleri's PET bottle supply chain and options to make or buy bottles. It provides an overview of the PET bottle industry, manufacturing process, and costs associated with in-house bottle production equipment versus outsourcing. Integrating bottle production could reduce costs, increase control over inputs, and create barriers to entry for competitors, but maintaining production in-house is more expensive at Rs. 4-5 per bottle compared to outsourcing for 80 paise. An decision must consider costs as well as opportunities for differentiation and expanding competencies.
Ikea
This document provides an overview of the Swedish multinational retail company IKEA. It discusses IKEA's founding in 1943 in Sweden, its corporate structure as a private for-profit corporation owned by a non-profit foundation, its product lines including self-assembly furniture and home goods, its global presence of 313 stores in 38 countries, and its future plans to use 100% renewable energy and strengthen its leadership in the home furnishings market.
More Related Content
What's hot
Ikea rachael & rebecca
IKEA began as a small business started by Ingvar Kamprad in Sweden in the 1940s selling various goods. It began focusing solely on furniture in 1951 and opened its first furniture showroom in 1953. IKEA now has over 300 stores worldwide and has continued expanding into new countries globally. However, it also faces pressures like criticism over its UK store openings and a drop in profits attributed to expansion costs.
Ikea Final
This document provides a summary of IKEA, the international home furnishings retailer, in 3 paragraphs:
IKEA is a privately held Swedish company that sells affordable, self-assemble furniture and home accessories through its 265 stores worldwide. It aims to offer well-designed, functional products at low prices through a flat-packed assembly model. IKEA was founded in 1943 in Sweden and has grown to over 100,000 employees with $36 billion in annual revenue.
IKEA focuses on simplicity and cost-consciousness throughout its operations. It works closely with over 1,500 global suppliers, particularly in China, to ensure low prices while maintaining quality. IKEA is also committed to environmental sustainability and social responsibility.
IKE
IKEA International
This document provides an overview of IKEA, the largest furniture retailer in the world. It discusses IKEA's history, founding in Sweden, and unique business model of flat-pack furniture. The document then examines IKEA's expansion globally, including its approach in Europe, the US, China, and India. Key aspects that have helped IKEA succeed include solving the problem of transporting furniture, unique Scandinavian designs, appealing to younger demographics, maintaining low prices, and creating a destination store experience. Adapting to local markets has also been important, such as modifying products for the US, targeting China's middle class, and meeting India's demand for low prices.
Marketing Strategies of IKEA
The project analyses the importance of branding for Ikea and can help us to find out about IKEA's SWOT analysis and the STP process for Ikea. It also gives information on Ikea's Vision and Mission and Ikea's Marketing Mix, Ikea's Pestle Analysis, Ikea's Five Forces Model, Ikea's History and Ikea's Products and Services.
Ikea (Final Ppt)
- IKEA is a Swedish multinational group that sells ready-to-assemble furniture, appliances, and home accessories. It was founded in 1943 and is headquartered in the Netherlands.
- IKEA's vision is to offer well-designed, functional home furnishing at low prices so that the majority of people can afford them. It has grown from a one-man mail order business to over 300 stores worldwide serving over 699 million visitors annually.
- IKEA sources materials globally, with top suppliers in China, Poland, Sweden, Italy, and Germany. It pursues a strategy of cost leadership through standardized, low-cost products while allowing some local product customization and marketing adaptations across its stores.
IKEA Marketing Strategy Presentaion
IKEA is an international home products company known for its flat-pack furniture and accessories. It was founded in Sweden in 1943 and has since expanded globally. The document discusses IKEA's history, business model, marketing strategies, and expansion into international markets like India. IKEA keeps costs low by designing products to be affordable, easy to assemble, and ship in compact packages. It uses a multi-pronged approach including competitive pricing, wide selection, convenient shopping experiences, and environmental sustainability to attract customers.
IKEA
IKEA was founded in 1943 in Sweden by Ingvar Kamprad with a vision of providing well-designed, affordable home furnishings. In the late 1950s, IKEA began focusing solely on furniture and pioneered a new retail model of flat-packed furniture that customers assemble themselves, keeping costs and prices low. This innovative strategy enabled IKEA to grow rapidly and become the world's largest furniture retailer, with 287 stores globally by 2011 and annual sales of $24.7 billion. The document discusses IKEA's past growth and potential future strategic positioning as furniture retailing continues to evolve.
Final Presentation - IKEA (Full Digital Strategy)
Ikea is a Swedish furniture retailer founded in 1943 that operates 360 stores across 47 countries. As of 2015, Ikea achieved $37.4 billion in annual sales with 11,000 employees worldwide, making it one of the most valuable global corporations. Ikea is known for its affordable yet high quality modern furniture and its flat-pack assembly model that allows for low-cost transportation. The company utilizes various digital marketing strategies across social media platforms and its website to promote brand awareness and drive sales.
IKEA SWOT ANALYSIS AND BUSINESS PLANNING
IKEA conducted a SWOT analysis to identify internal strengths and weaknesses as well as external opportunities and threats. Some of IKEA's key strengths included its strong global brand, vision of creating a better life for many, and strategy of offering well-designed, functional products at low prices. Opportunities for IKEA included growing demand for greener and more affordable products. Weaknesses included the potential difficulty controlling standards across its large global operations. Threats came from factors like economic slowdowns reducing consumer spending. IKEA used strategies like focusing on sustainability, maintaining low prices, and emphasizing its unique offerings to manage threats and take advantage of opportunities. The SWOT analysis helped IKEA assess its competitive position and identify ways to
IKEA- A CASE STUDY
IKEA is a Swedish multinational group of companies that designs and sells ready-to-assemble furniture (such as beds, chairs and desks), appliances and home accessories. It has been the world's largest furniture retailer since at least 2008.
IKEA strategy
IKEA was founded in 1943 in Sweden and initially sold basic household goods at discount prices. It now has over 300 stores in 35+ countries and employs over 130,000 people. The IKEA concept focuses on offering well-designed, functional home furnishings at very low prices so they are affordable to as many people as possible. Visitors to IKEA stores are encouraged to explore realistic room settings to see and test products. Customers then assemble products themselves, keeping costs and prices low. Entering the Indian market, IKEA will face opportunities such as a large middle class but also challenges like low-price competition, infrastructure issues, and cultural differences from its home market in Sweden.
Ikea marketing management presentation
This document provides an overview of IKEA, including its business, vision, mission, strategy, history, and PESTEL analysis. Some key points:
- IKEA is an international home products company that sells ready-to-assemble furniture and home accessories.
- Its vision is to create a better everyday life for many people. Its mission is to offer well-designed, affordable home goods.
- It follows strategies of low prices, quality products, and flat-pack furniture packages for low-cost shipping.
- IKEA has expanded globally since its founding in Sweden in the 1940s. It now has over 400 stores worldwide.
IKEA
(1) IKEA was founded in 1943 in Sweden by Ingvar Kamprad and is now the world's largest furniture retailer, operating 267 stores in 44 countries. (2) The company's vision is to offer a wide range of well-designed, functional home furnishings at low prices so that many people can afford them. (3) IKEA has grown significantly over the years and now employs over 104,000 people worldwide, reaching customers through their large catalog and stores known for their self-assembly furniture and coordinated room displays.
IKEA Marketing
Ikea is a global furniture and home goods retailer known for its flat-pack furniture and affordable prices. It operates 349 stores across 43 countries, focusing on complete furniture solutions under its own brand. Ikea targets mass market customers and differentiates itself through its signature Swedish design, low prices enabled by cost controls, and large store experiences that encourage return visits. While very successful, Ikea faces challenges in improving its online shopping and delivery, addressing perceptions of low quality, and adapting to changing customer preferences for convenience and customization.
IKEA Case Study
IKEA is the largest global furniture retailer operating in 41 countries with $32 billion in revenue in 2015. Founded in 1943 in Sweden by Ingvar Kamprad, IKEA originally sold pens and seeds from a shed. IKEA is known for its affordable Scandinavian designs through low prices and flat-packed furniture that customers assemble themselves. While IKEA has changed the way people shop for furniture through convenience and savings, their expansion has also led to some problems as customers must travel long distances and do the assembly themselves.
Ikea Presentation
IKEA is a multinational furniture retailer founded in Sweden in 1943 by Ingvar Kamprad. In 2008, IKEA was the world's largest furniture retailer with over 500 million visitors to its stores located worldwide. IKEA aims to provide affordable furniture and home accessories to customers with the goal of improving everyday life for many people.
IKEA Strategic case study & analysis
This document is a case study analysis of IKEA, the largest furniture retailer in the world. It provides background information on IKEA's history, vision, mission, objectives, organizational structure, and financial analysis. The case study analyzes how IKEA became successful by pioneering affordable flat-pack furniture and applying a low-cost business model. It also summarizes IKEA's financial growth from 2009 to 2010, with increases in net income, revenue, and gross profit driven by new store openings and sales growth.
Ikea presentation
Ikea is an international home products company founded in Sweden in 1926 that designs and sells ready-to-assemble furniture. It has been the world's largest furniture retailer since 2008. Ikea's mission is to create a better everyday life for people. The company cuts costs by locating stores outside cities, using a one-way store format to save energy, and finding the right manufacturers for each product. Ikea has essentially changed how people shop for furniture by offering affordable, ready-to-assemble options, but it must review its strategy to be effective in all global markets.
Ikea
IKEA is a Swedish retail chain that deals in furniture and home decor items. It has branches in 41 countries and is known for its innovative human resource practices. IKEA focuses on recruiting candidates who share the company's values, utilizing existing resources, effective retention strategies, and making recruiting fun. Its HR practices emphasize training, diversity, work-life balance, empowering employees, and health and safety. This has helped IKEA build a strong culture and be recognized as an employer of choice.
Backward integration of pet bottles of bisleri
This document discusses Bisleri's PET bottle supply chain and options to make or buy bottles. It provides an overview of the PET bottle industry, manufacturing process, and costs associated with in-house bottle production equipment versus outsourcing. Integrating bottle production could reduce costs, increase control over inputs, and create barriers to entry for competitors, but maintaining production in-house is more expensive at Rs. 4-5 per bottle compared to outsourcing for 80 paise. An decision must consider costs as well as opportunities for differentiation and expanding competencies.
What's hot (20)
Viewers also liked
Ikea
This document provides an overview of the Swedish multinational retail company IKEA. It discusses IKEA's founding in 1943 in Sweden, its corporate structure as a private for-profit corporation owned by a non-profit foundation, its product lines including self-assembly furniture and home goods, its global presence of 313 stores in 38 countries, and its future plans to use 100% renewable energy and strengthen its leadership in the home furnishings market.
Analyse stratégique d'IKEA
Analyse stratégique d'IKEA:
Histoire et chiffres clés de la marque
Zoom sur la france
Visions
VIP
FCS
DAS
PEST
PORTER
SWOT
Ikea
IKEA has a complex corporate structure that splits the company into two groups, the IKEA Group and the Inter IKEA Group, which are owned by secretive foundations in the Netherlands and Liechtenstein respectively. This report investigates how IKEA may be using this structure to avoid taxes by shifting profits between subsidiaries in low-tax countries, such as through royalty payments from IKEA stores to the Dutch company and on to Liechtenstein. The report estimates that these tax avoidance strategies have cost European countries over €1 billion in lost tax revenues between 2009-2014. It also examines how IKEA uses other mechanisms like intracompany loans to shift profits to low-tax Luxembourg.
McDonald Comparative Analysis
McDonald's is the world's largest fast food chain with over 36,000 locations in 119 countries. It serves nearly 70 million customers daily. The company started in 1940 as a barbecue restaurant in California. McDonald's focuses on franchising, with over 80% of locations owned by franchisees. This allows McDonald's to focus on operations and marketing. While facing some challenges around health concerns and competition, McDonald's continues to use strategies like globally adapted menus, partnerships, and targeting of children to maintain its dominant market position in the fast food industry.
Viewers also liked (6)
Similar to Ikea_Principles of Management
Ikea
IKEA aims to provide affordable home furnishings to many people through well-designed, functional products combined with quality and value. It analyzes consumer behavior and markets to design products according to lifestyles and cultures globally. IKEA uses marketing strategies like loyalty programs and quirky campaigns. It has expanded internationally with 392 stores in 48 countries as of 2016.
Ikea final kt
IKEA was founded in 1943 in Sweden and initially offered small accessories before expanding into furniture. It is known for flat-pack furniture that customers assemble themselves. IKEA has over 250 stores globally and spends most of its marketing budget on its catalog. The founder's vision was to create better everyday lives for many through quality, affordable design. While IKEA aims to please customers, some criticize issues like traffic from large stores and safety concerns during crowded events. IKEA continues to focus on quality, selection, and value to appeal to customers around the world.
Ikea Dubai
This case study provides an overview of IKEA, including its history, concept, stores, performance, and sustainable business model. IKEA was founded in 1943 in Sweden and has since expanded globally. It focuses on functional, low-cost home furnishings through a warehouse store format, extensive product range, and flat-pack assembly. IKEA has experienced strong sales growth and expansion worldwide while maintaining sustainability practices in its supply chain and operations.
Ikea Brand Audit
IKEA has Swedish roots dating back to the 1920s and focuses on high quality, functional, innovative, and low-priced home furnishings. Over six decades, IKEA has introduced everyday living products beyond just furniture to broaden their brand while sustainability has become an important part of their mission. As of 2013, IKEA had a presence in 40 countries focusing on meeting customer expectations through functional yet affordable products.
Comparison of Marketing Mix of IKEA in Four Countries
Report Contains Marketing Mix of IKEA. In this report there is comparison of 4Ps of IKEA in Four Countries i.e Sweden, UK, China and India.
This report is result of the efforts of four people.
IKEA
IKEA is the world's largest furniture retailer known for its Scandinavian style. It has over 300 stores globally and focuses on flat-pack, self-assembly furniture that is affordable. The document discusses IKEA's strong brand equity according to Keller's model, which includes high brand salience, strong performance in style/price, a welcoming image, customer feelings of satisfaction from DIY assembly, and loyalty programs. IKEA prevails through low-cost, customizable products and challenges industry norms.
Deconstructing Ikea by Waseem Bari
IKEA is known for its low-priced, ready-to-assemble home furnishings. To stay competitive, IKEA embraced new technology and built a strong online presence. This report analyzes IKEA's online strategy, marketing programs, social media interactions, and wireframes from the perspective of 5 shoppers with different experiences. It also provides insights into 2 specific customer personas. IKEA's strategic focus on accessibility, affordability, and an engaging in-store experience has helped it become a global furniture competitor.
Ikea rachael & rebecca
IKEA began as a small business started by Ingvar Kamprad in Sweden in the 1940s selling various goods. It began focusing solely on furniture in 1951 and opened its first furniture showroom in 1953. IKEA designs its own affordable, functional furniture and sells flat-packed to keep costs low. It has experienced rapid international expansion since the 1970s and now has over 300 stores in more than 35 countries. However, IKEA has faced pressures from the global housing downturn which has reduced sales growth in some markets. It will focus future expansion on emerging markets to mitigate challenges in the Western world.
Ikea Marketing
IKEA is a multinational group that designs and sells ready-to-assemble furniture, appliances, and home accessories. It was founded in 1943 in Sweden by Ingvar Kamprad and has since grown to become the largest furniture retailer in the world with over 300 stores globally. IKEA is known for its low-cost, flat-pack furniture and its business model focuses on affordable prices through efficient sourcing and assembly by customers.
Case study of IKEA
IKEA is a Swedish multinational group that designs and sells ready-to-assemble furniture, kitchen appliances and home accessories. It was founded in 1943 by Ingvar Kamprad in Sweden. IKEA uses a DIY model where flat-packed furniture is affordable and easy for customers to assemble themselves. Over time, IKEA has refined its logo from cursive letters to the iconic blue and yellow colors used today. IKEA's strategy is to provide quality products at low prices by keeping costs low through flat-packed furniture and assembly by customers. As it entered the Indian market, IKEA focused on affordable products influenced by western culture, promotion through e-rickshaws and cafeterias, and locating in high-
IKEA Mini Case by Santhosh Masuna
IKEA was founded in 1943 by Ingvar Kamprad in Sweden. It uses unconventional product names that are unique and memorable. IKEA continuously seeks ways to reduce prices through efficient operations while maintaining quality. It focuses on sustainability through recycling materials and uses customer-centric strategies like diverse products and a fun shopping experience to appeal to global consumers.
IKEA - STRATEGIC RETAILING
IKEA is the largest furniture retailer in the world known for its low-cost, functional home furnishings. IKEA achieves low prices through cost-cutting solutions throughout its supply chain and retail operations without compromising quality. IKEA stores are designed to immerse customers in the shopping experience through interactive showrooms and by encouraging self-service to reduce costs. IKEA's culture emphasizes cost-leadership through efficient global sourcing and logistics, flat-pack assembly, and large suburban store formats.
Ikea
IKEA was founded in 1943 by Ingvar Kamprad in Sweden. Its vision is to create a better everyday life for many people. IKEA owns 392 stores in 48 countries and has over 12,000 products on its website. It had over 2.1 billion visitors to its website from 2015-2016, making it one of the largest wood users in retail. IKEA customizes its stores and products based on local culture and reaches consumers through quirky ads, low prices, and expanding into new markets while considering luxury, eco-friendly products. The pros of its strategy are cost cutting through DIY assembly and wide product range while cons include difficulty of DIY and limited store locations.
Ikeacasestudy 12663939423849-phpapp02
This document provides an overview of IKEA, the largest furniture retailer in the world. It discusses IKEA's history, vision, corporate structure, stores, products, and marketing approach. Key points include:
1) IKEA was founded in 1943 in Sweden and pioneered flat-pack furniture at affordable prices. It now has 301 stores globally.
2) IKEA's vision is to "create a better everyday life for the many people" by offering well-designed, functional home goods at low prices.
3) IKEA uses a unique business model including flat-pack furniture and stores designed to encourage customers to see all products on display.
Ikea Case Study
IKEA is the world's largest furniture retailer founded in Sweden in 1943. It sells flat-pack furniture and home goods through its 301 stores across 37 countries. IKEA pioneered affordable yet functional design through cost-cutting like flat-packing and using its trademark style guide. It aims to improve everyday life through well-designed, affordable home products while maintaining sustainability and positive social and environmental practices.
IKEA
IKEA is a multinational retailer founded in Sweden in 1943 that sells ready-to-assemble furniture and home goods. The company's name comes from the initials of its founder Ingvar Kamprad and the locations of his hometown. IKEA has expanded globally and as of 2016 operates 384 stores across 48 countries, pursuing a strategy of organic growth and adaptation to local markets. Key to IKEA's success is its vision of affordable design, cost-conscious business model, and standardized products and services offered across stores.
MinicaseInnovation at IKEARedecorating and renovating have bec
Minicase
Innovation at IKEA
Redecorating and renovating have become a popular international pastime. In a world facing persistent terrorist alerts and lagging economies, more and more people are opting to stay home and make their homes safe havens. This phenomenon has contributed tremendously to the success of IKEA, the Swedish home furniture giant. In monetary terms alone, that success is measured by sales for the fiscal year ending in 2016 totaling 28.5 billion euros—that’s a lot of furniture!
Much of IKEA’s success can be attributed to its founder, Ingvar Kamprad. Kamprad used graduation money to start IKEA in the small Swedish village where he was born. He started off selling belt buckles, pens, and watches—whatever residents in the small local village of Agunnaryd needed. Eventually Kamprad moved on to selling furniture. One day in 1952, while struggling to fit a large table in a small car, one of Kamprad’s employees came up with the idea that changed the furniture industry forever—he decided to remove the legs. IKEA’s flat-pack and self-assembly methodology was born, and it rocketed the company past the competition. “After that [table] followed a whole series of other self-assembled furniture, and by 1956 the concept was more or less systematized,” writes Kamprad.
Kamprad resigned from his role at IKEA in 2013, and for the seventy years he served at IKEA he was dedicated to maintaining the corporate culture he helped define since the company’s founding in 1943. Despite fabulous wealth he continues to be a simple and frugal man—his idea of a luxury vacation is riding his bike. He is fiercely cost conscious and, even though his personal wealth has been estimated in the billions, he refuses to fly first class. He values human interaction above all, and, even though retired, he still visits IKEA stores regularly to keep tabs on what is going on where the business really happens.
The culture at IKEA is a culture closely connected with Kamprad’s simple Swedish farm roots. It is a culture that strives “to create a better everyday for the many people.” IKEA supports this culture by
· Hiring co-workers (IKEA prefers the word co-workers to employees) who are supportive and work well in teams
· Expecting co-workers to look for innovative, better ways of doing things in every aspect of their work
· Respecting co-workers and their views
· Establishing mutual objectives and working tirelessly to realize them
· Making cost consciousness part of everything they do from improving processes for production to purchasing wisely to traveling cost-effectively
· Avoiding complicated solutions—simplicity is a strong part of the IKEA culture
· Leading by example, so IKEA leaders are expected to pitch in when needed and to create a good working environment
· Believing that a diverse workforce strengthens the company overall
542
What is it like to work at IKEA? Here’s how some IKEA employees describe the experience:
· “It’s about moving; we don’t need to run fast ...
Ikea: In the Industry
IKEA has been successful for over 70 years due to its strong company culture centered around founder Ingvar Kamprad's values of affordability, functionality and accessibility. Kamprad instilled a process-oriented culture that encourages continuous self-improvement, innovation and egalitarian treatment of employees. Storytelling about IKEA's history and values helps maintain a cohesive culture across its global operations.
What makes ikea the cult brand that it is today
IKEA is a Swedish lifestyle brand and world's largest furniture retailer known for its "cult" status. It establishes connections between fun, simple, cool, and user-friendly values and its brand through quirky product lines, simple designs, and advertising campaigns. IKEA appeals to millennials and working families using strategies like loyalty programs, affordable restaurants and childcare areas, and creative ads. It has been successful by reducing costs and providing inexpensive, customizable products while maintaining an eco-friendly image.
IKEA - Digital Business Model and History
This document provides information about MBA Sem 1 students from the 2020-2021 batch of a certain division and subgroup. It then provides details about the furniture retail company IKEA, including its founder Ingvar Kamprad, history since 1943, vision, mission, goals, and business model. It discusses IKEA's focus on digital strategies and its evolution into new areas like smart home products and self-driving vehicles. Finally, it summarizes how IKEA uses analytics to support continued growth and innovation.
Similar to Ikea_Principles of Management (20)
Comparison of Marketing Mix of IKEA in Four Countries
Comparison of Marketing Mix of IKEA in Four Countries
MinicaseInnovation at IKEARedecorating and renovating have bec
MinicaseInnovation at IKEARedecorating and renovating have bec
Recently uploaded
Digital Marketing with a Focus on Sustainability
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
一比一原版新西兰奥塔哥大学毕业证（otago毕业证）如何办理
一模一样【微信：A575476】【新西兰奥塔哥大学毕业证（otago毕业证）成绩单Offer】【微信：A575476】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
Creative Web Design Company in Singapore
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Industrial Tech SW: Category Renewal and Creation
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Mastering B2B Payments Webinar from BlueSnap
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Part 2 Deep Dive: Navigating the 2024 Slowdown
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Schedule Unveiled
Innovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & InnovationOperational Excellence Consulting
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentationsEasily Verify Compliance and Security with Binance KYC
Use our simple KYC verification guide to make sure your Binance account is safe and compliant. Discover the fundamentals, appreciate the significance of KYC, and trade on one of the biggest cryptocurrency exchanges with confidence.
The Heart of Leadership_ How Emotional Intelligence Drives Business Success B...
Leaders who possess self-awareness deeply understand their emotions, strengths, and weaknesses.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Top mailing list providers in the USA.pptx
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
2022 Vintage Roman Numerals Men Rings
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
Recently uploaded (20)
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Innovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & Innovation
Easily Verify Compliance and Security with Binance KYC
Easily Verify Compliance and Security with Binance KYC
The Heart of Leadership_ How Emotional Intelligence Drives Business Success B...
The Heart of Leadership_ How Emotional Intelligence Drives Business Success B...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Ikea_Principles of Management
- 1. Presentation on Principles of Management By : Aishwarya Kelkar PGDM Dr.V.N.BRIMS 1
- 2. 2
- 3. IKEA INTERNATIONAL GROUP Type Private company Genre Retail (Specialty) Founded Almhult, Smaland, Sweden (1943) Founder(s) Ingvar Kamprad Headquarters Delft, Netherlands Area served Worldwide Key people Mikael Ohlsson (Chairman and CEO) Omar Gulay (President and CEO, Inter IKEA Group) Soren Hansen (VP and CFO, Inter IKEA Group) Products Self-assembly furniture Revenue € 23.5 billion (2010) Net income € 2.7 billion (2010) Employees 127,000 (2010) Website www.ikea.com 3Source : en.wikipedia.org
- 4. IKEA VISION: “To create a better everyday life for the many people.” IKEA MISSION: “Dedicated to giving to the local community well being regarded by our customers and co- workers as a social responsible company.” IKEA BUSINESS IDEA: “To offer a wide range of well designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them.” IKEA MARKET POSITIONING STATEMENT: “Your partner in better living. We do our part, you do yours. Together we save money.” 4
- 5. 5
- 6. 6
- 7. 7
- 8. Stitching INGKA Foundation INGKA Holding B.V. IKEA Group Retail Group Staff Functions Industrial Groups Swedwood,Swedspan Range Strategy,Product Development & Supply Chain INGKA HOLDING SUPERVISORY BOARD,FY10 MEMBERS OF THE BOARD GORAN GROSSKOPF Chairman MAGDALENA GERGER LARS-JOHAN JARNHEIMER GORAN LINDAHL PETER LUND CARL WILHELM ROS SENIOR ADVISOR INGVAR KAMPRAD STRUCTURE OF THE IKEA GROUP OF COMPANIES 8
- 9. 9
- 10. TOOLS TO SUPPORT THE IKEA CONCEPT & BRAND OBJECTIVES The IKEA store • Easy and convenient to shop at the IKEA store • Ideas, inspiration and smart solutions • Shopping at the IKEA store is pleasant and stimulating The IKEA catalogue • Brings the store into the home • Creates and strengthens the IKEA Brand • Positions the IKEA store as the first choice for home furnishings • Convinces the customers to visit the store continually throughout the year The IKEA website • Serves as a highly efficient and convenient shopping tool 10
- 11. 11
- 12. IKEA BRAND VALUES •Functional •Clear •Fun •Smart and thrifty •Surprising •Warm and human •Inexpensive •Swedish 12
- 13. 13
- 14. IKEA’S CORPORATE SOCIAL RESPONSIBILITY “Eliminating incandescents is a simple way to lead the charge for IKEA customers to use energy saving light bulbs thus reducing energy consumtion and reducing the amount of greenhouse gases.It’s a little step with a big impact on our planet.” IKEA Switching Off Incandescents 14
- 15. 15
- 16. Offers Custom Skins to Personalize Your IKEA Furniture INNOVATIONS AND STRATEGIES 16
- 17. RESTAURANTS 17
- 18. SWOT ANALYSIS Strengths • Low prices • Advertising (catalog, website, radio, word of mouth) • Good online presence • Wide range of products & styles • Self-Serve area • One-stop shopping • Model rooms • A typical IKEA has a Restaurant, Grocery Store, Supervised play area & Baby care room Opportunities • Have some assembled furniture • More stores • Sell some of their furniture in other retail stores 18
- 19. SWOT ANALYSIS CONT. Weaknesses • Assemble products yourself • Few locations • Store layout (store too big for some) Threats • No direct competition • Intertypes • Walmart • Kmart • Home Depot • Sears 19
- 20. FUTURE CHALLENGES FOR THE IKEA GROUP •Complex logistics system •More difficult to respond to national needs and cultural sensitivity issues •Franchisees may demand more control over operations •Maintain a global organizational structure 20
- 21. 21