This presentation summarizes information about ACI Mosquito Coil, a product of ACI Consumer Brands in Bangladesh. It provides an overview of the company background, describing ACI as a leading conglomerate in Bangladesh with a history as a subsidiary of ICI. It then discusses the mosquito coil market size and ACI's market share, as well as segmentation of consumers. The presentation also covers the 4Ps of marketing - product types, pricing, placement through dealers and shops, and promotion methods. It analyzes strengths, weaknesses, opportunities, and threats through a SWOT analysis and concludes by emphasizing ACI's popularity and goals to increase it further.

1. PRESENTATION
ON
ACI MOSQUITO COIL

2. Overviews…
• Introduction
• Company Background
• Product Brand
• Market Size
• Market Share
• STP
• 4’Ps
• Attractiveness
• Slogan
• Argument
• SWOT Analysis
• Conclusion

3. Introduction
ACI Mosquito Coil is the Home Care category
products of ACI Consumer Brands. It is also
produced in ACI Formulations. ACI Mosquito Coil
also has some differentiation based on color,
shape and fragrance. These are: ACI Mosquito
Coil Green, Mosquito Repelling Air Fragrance
coil, ACI Super Coil and ACI Super plus High
Booster Coil. ACI Coils enjoys very predominant
position and fighting to become absolute leader
in the market place.

4. Company Background
• ACI was established as the subsidiary of Imperial
Chemical Industries (ICI) in the then East Pakistan in
1968. After independence the company has been
incorporated in Bangladesh in 1973 as ICI Bangladesh
Manufacturers Limited and also as Public Limited
Company. Subsequently the company was registered in
the name of Advanced Chemical Industries Limited.
• Advanced Chemical Industries (ACI) Limited is one of
the leading conglomerates in Bangladesh, with a
multinational heritage. The company has diversified
into four major Strategic Business Units.
(Pharmaceuticals, Consumer Brands & Commodity
Products, Retail Chain & Agribusinesses )

5. Product Brand
ACI Mosquito Coil has different Brands based on different shape, color
and fragrance and price. ACI Mosquito coil has the following brands:

6. Market Size
• Mosquito Coil market is placed at over BDT
4,500 Crores yearly in Bangladesh.
• ACI mosquito Coil market is placed at over
BDT 91 Crores yearly in Bangladesh.
• The market in Bangladesh for insect repellents
is significantly large, due to the all pervading
breeding of mosquitoes and the serious
diseases that mosquitoes inflict on the people.

7. Market Share
In the segment of coils, ACI & Mortein the leading brand, with 20%market
share, Next various Choinis coil 23%, Other National and International Brands
26% & Other local and non brands 11%.

8. Segmentation, Targeting, Positioning (STP)
Demographics Geographic
High income family
Upper Middle Class City
Middle class
Urban
Lower middle class
Lower Class
Poor Village
Green is
Target
Consumer
Red is not
consumer

9. Positioning
• One of the most common problems people face
in Bangladesh is that of mosquito infestation and
mosquito borne diseases (like Malaria, Dengue
etc.). ACI came up with effective solutions to this
problem and offered a range of mosquito
repellant Coil which quickly gained huge
popularity amongst consumers and took ACI
Mosquito Coil as being the market leader in a
short period of time.
• Protection, non-violence, safe gentle effective
dependable and unobtrusive protection in
complete harmony with family.

10. PRODUCT, PRICE, PLACE, PROMOTION
(4 P’S)
PRODUCT
ACI Mosquito Coil is the Home Care category
products of ACI Consumer Brands. It is also
produced in ACI Formulations. ACI Mosquito Coil
also has some differentiation based on color,
shape and fragrance.

11. ACI Hi Booster Jumbo Mosquito Coil
• Help to keep away
from mosquito for
twelve hours without
any interruption and
ACI Hi Booster
Mosquito Coil doesn’t
contain harmful DDT
and Adrien.

12. ACI Black Fighter Mosquito Coil
• ACI Consumer Brand
newly launched Black
Fighter Mosquito Coil
in November 19, 2016.
Keep away from
mosquito for ten hours
without any interruption
and ACI Mosquito Coil
Black Fighter doesn’t
contain harmful DDT
and Adrien.

13. ACI Jumbo Super Mosquito Coil
ACI Jumbo Super
Mosquito Coil l is a
mosquito-repelling
incense. Place coil on the
metal stand provided
and ignite with a lighter
and each coil lasts up to
twelve hours. Doesn’t
contain harmful DDT and
Adrien.

14. ACI Tornedo Plant Fiber Mosquito Coil
Help to keep away from
mosquito for ten hours
without any interruption
and ACI Tornedo Plant
Fiber Mosquito Coil
doesn’t contain harmful
DDT and Adrien. ACI
Tornedo Plant Fiber
Mosquito Coil will be
effective within 20
seconds after setting on
fire.

15. ACI Soonami Mosquito Coil
Keep away from
mosquito for twelve
hours without any
interruption and ACI
Soonami Mosquito Coil
doesn’t contain harmful
DDT and Adrien. ACI
Soonami Mosquito Coil
has been manufactured
in the highest supervision
of profound chemical
analysts in Japan.

16. PRICE
Product Price (Tk)
ACI Hi Booster Jumbo Mosquito Coil 55
ACI Black Fighter Double Power
Mosquito Coil
70
ACI Jumbo Super Mosquito Coil 50
ACI Tornedo Plant Fiber Mosquito
Coil
60
ACI Soonami Mosquito Coil 80

17. Place
• Here is sample scope for the growth of the
mosquito repellent market in Bangladesh
because the distribution network for these
products is low.
• We have 64 product delar & 540 sub delar of
ACI Mosquito Coil.
• There are around 60 thousend shop in
Bangladesh that sell mosquito coil, 64% of the
stores display ACI Mosquito Coil .
• This shows that there is scope for greater
distribution by these companies in the country.

18. Promotion
• TVC
• Billboard
• Campaign, Social Activities & Awareness
• Market Representative
• Web Advertizement & Affiliation
• Social Media
• Print Media
• Sponsor

19. Attractiveness
• Air Fragrance product
• Product Shape
• Safety and healthy Product

20. Slogan
Powerful and Fast Effective
শক্তিশালী ও দ্রুত কার্যকর

21. Argument
ACI Mosquito Repelling Air Fragrance coil is DDT
free special quality with higher strength having
more than 10-12 hours burning time in natural
condition. Produced as per 2.2 (P-3) special
specifications by ACI Insecticides Ltd., Dhaka,
Bangladesh with technical assistance of Earth
Chemical Co. Ltd., Kobe, Japan an associate
company of Otsuka Group of Japan. The active
ingredient “d-Allethrin” used in our coil is a world
famous insecticides as one of the safest Mosquito
repellent produced by Sumitomo Chemical Co.
Ltd., Japan.

22. Argument
ACI Mosquito Coil specially made for Bangladesh.
Cocedering our environment, our people health
& our special kinds of ACI Mosquitos.
International Brands don’t care about our people
health and our environment.
Most of Choinis coil have no medical cirtefication
in our country. It’s have big health risk.
Other local and non brands coil are not
qualityful.

23. SWOT Analysis
Strength
i) Our financial position is good.
ii) The image of our Mosquito
Repelling Air Fragrance coil is good all
over the country.
iii) Our liquidity is fine.

24. Weakness
i) Lack of huge advertisement.
ii) Cost of production is high.
iii) Product price is high.
iv) Lack of importing raw materials.
v) Less number of flavors.
vi) Inefficient distribution channel.

25. Opportunity
i) To redevelop the product.
ii) To increase market share.
iii) To get new customers after redeveloping.
iv) To provide more qualities in our Mosquito
Repelling Air Fragrance coil.
v) Providing more flavors in our Mosquito Repelling
Air Fragrance coil can increase more customer
satisfaction.
vi) Our market reputation will increase also.
vii) Our profit margin will increase as well.
viii) To increase the advertising.
ix) To decrease the product price.
x) To decrease cost of production.
xi) To increase of importing raw materials.
xii) To increase the distribution channel.

26. Threat
i) Huge competitors.
ii) Customers may switch.
iii) Unethical competition.

27. Conclusion
The value we added for the development of mosquito
coil will cause the price of it to grow little bit high but
this will cause a change to the coil industry. Because
of this new design and Mosquito Repelling Air
Fragrance coil it will help fragrance home and to
decrease the dieses, because people throw mucky
which is currently a big issue of our country.
At the end we can say that, we used ACI Mosquito
Repelling Air Fragrance coil for making this slide. The
reason we choose ACI COMPANY because it is one of
the well-known companies of Bangladesh, and day by
day it losing its popularity. By adding this value we
want to get back its popularity, and in hopes of ACI
will not only be popular in Bangladesh but as well in
other nations around the world.

28. References
• http://www.aci-bd.com/Home_Care.php
• https://chaldal.com/search/ACI%20coil
• http://www.citypopulation.de/Bangladesh-
Mun.html

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