Marketing Concept: Focusing on Customer Needs to Achieve Profit Through Satisfaction
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MARKETING CONCEPT
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Marketing Concept: Focusing on Customer Needs to Achieve Profit Through Satisfaction
- 1. PRESENTATION ON MARKETING TOPIC: MARKETING CONCEPT PRESENTED BY: ANIKS D SERROW
- 2. WHAT IS MARKETING CONCEPT ? The philosophy in which achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors. The job is not to find the right customers for your product but to find the right products for your customers.
- 3. STARTING POINT Where other concepts start from factory marketing concept starts from market. MARKET: A market is a place where two parties can gather to facilitate the exchange of goods and services.
- 4. FOCUS The focus of marketing concept is customer needs. CUSTOMER NEEDS: Are the things that a customer wants, needs or expects in a product or service.
- 5. ENDS The marketing concept ends on profit through customer satisfaction. Where other concepts ends on profit through sales volume. CUSTOMER SATISFACTION: It is a measure of how products and services supplied by a company meet or surpass customer expectation.