Major types of buying situations

1. Major types of buying situations
Prepared by :
Md. Topu Kawser
Roll number: 28
Batch: 58thB
Department of Business Studies
Dhaka International University

2. Types of buying situations :
There are three main types of buying situation
namely.
 Straight Rebuy
 Modified Rebuy
 New Task

3. Straight Rebuy :
In a straight rebuy, the purchasing department reorders supplies on a routine basis and
chooses from suppliers on an approved list. Out Suppliers: their aim is to get a small
order and then enlarge their purchase share over time.
 The purchasing party reorders supplies on a routine basis.
 The fewest number of decisions are made here.

4. Modified Rebuy :
The buyer in a modified rebuy wants to change
product specifications, price, delivery requirements,
or other terms. The out suppliers see this as an
opportunity to propose a better offer to gain some
business.

5. New Task :
A new task purchaser buys a product or service for the first time. The greater the
cost or risk, larger the number of participants, and greater the information
gathering.
 The purchaser buys a product or service for the first time.
 The longest time to reach a decision in this situation.
 New task buying is the marketer’s greatest opportunity and challenge.
 Marketer tries to convert new task to rebuy

6. While going through a new task, the following things are to be determined:
 Product Specification
 Price limit
 Delivery terms and time
 Service terms
 Payment terms
 Order quantities
 Acceptable suppliers
 Selected supplier.

7. Thank You