Ebay Listing Optimization
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This document provides an outline for optimizing eBay listings. It discusses spending time everyday or hiring a professional to optimize listings. Key aspects include writing fresh content, using relevant keywords, avoiding repetition, and adding links. Additional tips are filling metadata tabs with keywords, signing up for product search, and targeting higher search rankings. Further considerations involve advertising on other sites and hosting referral programs.
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Ebay Listing Optimization
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Editor's Notes
- Welcome to NextBee media’s online marketing brownbag. We have created this short video as a webinar for businesses in our community that use our software platform for their word of mouth marketing campaigns. We hope everyone involved in the online marketing field finds this introduction helpful. If you have any questions about the content covered in this session or would like to know more about NextBee media and how we can help you get the most from your word of mouth campaigns, then please, feel free to call us at 415 738 8290 or visit us at NextBee.com.
- In this presentation we will look at eBay listing optimization, the resources required, along with the action plans, tips and additional consideration for eBay listing optimization.
- Introduction to eBay listing optimization eBay sellers are now using search engines to optimize their sales. eBay has a self contained search engine which is used to search within the pages. Skilled merchants create their own network within eBay and interlink all their products, pages along with links to external blogs or websites. Optimization on eBay requires the same optimization techniques as regular sites.
- Resources The main resource required in eBay listing optimization is time. You must spend a few hours everyday to optimize your listing. You may also hire a professional at a cost per hour Hiring an optimization consultant would be a good idea in case you have a model example ready to share with him/her.
- What you must know Search engine would look for three things. You must write fresh content. Writing the content using relevant keywords is important. You must avoid repetitive use of words and phrases as they can show up as spam. Adding links to your website or blogs will add on to the optimization.
- Tips and tactics for listing optimization Read about regular SEO techniques. This can shed some light on how professionals optimize their sites. Meta tags are 20-30 word descriptions of web pages. You should fill it with applicable keywords to help optimize the site. Signing up for programs like Google Product Search is a great way to combine the power of Google with eBay. This will really boost your site ranking and sales.
- Additional considerations Targeting higher ranking means higher traffic and higher sales. Also advertise your item on as many sites as possible like craigslist.
- We hope this video has answered key questions you have in mind. Incase you have further questions then please visit us at NextBee.com.