Allie Herzog from integratePR (www.integratePR.com) and The Creative Animal speak on the New Frontier of Broadcasting and how to use social media to engage further with audiences.
This document provides an overview of enhancing a brand through various social media platforms. It discusses listening for conversations on social media, promoting social media presence through websites and emails. It then summarizes key aspects of popular social media platforms like LinkedIn, Facebook, Twitter, and blogs. These include how to create personal and company profiles, pages, and groups. It also discusses social media analytics and goals for social media engagement.
The Basics of Social Media Marketing Waunakee Chamber Lunch N Learn 5-12-2009Jonny Buroker
Jonny Buroker, an Internet Consultant with WSI - We Simplify Internet Marketing, presented The Basics of Social Media Marketing to a group of Waunakee Chamber of Commerce members during a Lunch 'N Learn on May 12, 2009. The purpose of the presentation was to introduce members to SMM and the power of such tools as Facebook, Twitter, YouTube, Google Alerts, blogging, and several others.
Lara Kretler's #Summitup presentation about Delicious: top 10 reasons it's a great (and underappreciated) site, as well as some great tips specifically for PR pros
The document discusses how a PR chapter can benefit from using social media. It provides examples of how the Central OH PRSA chapter is using LinkedIn, Facebook, Twitter, and Delicious to engage members, raise awareness, and share content. The chapter aims to build relationships and communities online, increase its visibility, and empower members. The document also offers tips for organizations to create useful content, regularly update their status, and build relationships on social media.
This document provides an overview of how to use Twitter for business purposes. It discusses signing up for Twitter and creating a profile, why businesses should use Twitter to connect with customers and monitor conversations, how to find relevant people and organizations to follow, best practices for engaging on Twitter, and examples of how some businesses have successfully used Twitter.
The document discusses the importance of social media for businesses in the travel, tourism and hospitality industries. It provides guidelines for an effective social media strategy, including listening to conversations, engaging when appropriate, and monitoring and adjusting strategies. It also presents case studies of how businesses have successfully used social media to increase sales and brand awareness.
The document discusses using social media for real estate prospecting. It recommends creating profiles on various social media sites like LinkedIn, Facebook, Twitter, and others. It provides tips for customizing profiles, engaging with connections, and managing content and comments. The goal is to build networks and share content to attract potential clients through free online tools.
This document provides an overview of enhancing a brand through various social media platforms. It discusses listening for conversations on social media, promoting social media presence through websites and emails. It then summarizes key aspects of popular social media platforms like LinkedIn, Facebook, Twitter, and blogs. These include how to create personal and company profiles, pages, and groups. It also discusses social media analytics and goals for social media engagement.
The Basics of Social Media Marketing Waunakee Chamber Lunch N Learn 5-12-2009Jonny Buroker
Jonny Buroker, an Internet Consultant with WSI - We Simplify Internet Marketing, presented The Basics of Social Media Marketing to a group of Waunakee Chamber of Commerce members during a Lunch 'N Learn on May 12, 2009. The purpose of the presentation was to introduce members to SMM and the power of such tools as Facebook, Twitter, YouTube, Google Alerts, blogging, and several others.
Lara Kretler's #Summitup presentation about Delicious: top 10 reasons it's a great (and underappreciated) site, as well as some great tips specifically for PR pros
The document discusses how a PR chapter can benefit from using social media. It provides examples of how the Central OH PRSA chapter is using LinkedIn, Facebook, Twitter, and Delicious to engage members, raise awareness, and share content. The chapter aims to build relationships and communities online, increase its visibility, and empower members. The document also offers tips for organizations to create useful content, regularly update their status, and build relationships on social media.
This document provides an overview of how to use Twitter for business purposes. It discusses signing up for Twitter and creating a profile, why businesses should use Twitter to connect with customers and monitor conversations, how to find relevant people and organizations to follow, best practices for engaging on Twitter, and examples of how some businesses have successfully used Twitter.
The document discusses the importance of social media for businesses in the travel, tourism and hospitality industries. It provides guidelines for an effective social media strategy, including listening to conversations, engaging when appropriate, and monitoring and adjusting strategies. It also presents case studies of how businesses have successfully used social media to increase sales and brand awareness.
The document discusses using social media for real estate prospecting. It recommends creating profiles on various social media sites like LinkedIn, Facebook, Twitter, and others. It provides tips for customizing profiles, engaging with connections, and managing content and comments. The goal is to build networks and share content to attract potential clients through free online tools.
Blogging and Social Media in Your BusinessChris Cree
An introduction to blogging and social media and how they can positively impact the bottom line of your business.
Presentation was part of the Entrepreneur Food For Thought Series sponsored by ATDC Savannah and the Creative Coast Alliance.
Social Media for Real Estate and Insurance ProfessionalsmediaChick
Social media provides benefits for real estate and insurance professionals by encouraging conversations to build trust and cultivate relationships, helping clients find their business and get to know them better, and keeping them informed on industry news, their online reputation, and competition. Professionals should participate on social networks like Facebook, LinkedIn, and Twitter by contributing to conversations, giving more than they take, and avoiding self-promotion. Search engine optimization techniques like blogging, using relevant keywords, linking to other sites, and submitting to directories can help professionals appear higher in organic search results. Monitoring mentions, competitors, trends, and reputation across search engines, social networks, blogs, and other sources provides valuable industry and marketing insights. Metrics from website analytics help
The document discusses optimizing Facebook pages for search engine visibility. It provides tips for choosing a keyword-rich page name, selecting the right category, filling out the info tab and about section with descriptive text, and building links to the page by encouraging likes. It also explains how Facebook's EdgeRank algorithm works, prioritizing more recent, engaging posts like photos over links and status updates. Regularly posting fresh updates on the page wall is recommended to keep the page active and visible in Facebook search.
Social media has experienced explosive growth and become integrated into both personal and professional lives. It provides opportunities to build relationships, increase brand awareness, expand networks, and achieve search engine prominence. The document outlines best practices for using social media for business purposes, including listening to conversations, engaging strategically, monitoring and adjusting strategies. It also discusses using social media to establish a personal brand and manage one's online reputation.
This document discusses the importance of social media for realtors and provides strategies and plans for using various social media platforms. It notes that social media is now the dominant online activity and most consumers use it. Realtors can use social media to reach new clients, protect their brand, increase sales and referrals. Specific tips are provided for using Facebook, Twitter, blogs and LinkedIn to market properties and the realtor business. Customized social media plans and training are offered to help realtors effectively utilize social media.
SMC Panel: Integrating Social Media Marketing & SEODaniel Riveong
The "SEO & Social Media Integration" shows a series of mini case studies on 1) how SEO can help assist Social Media campaigns; and 2) how Social Media campaigns are a powerful component of doing successful SEO.
Examples are taken from GE, Lenovo, SlideShare, Farecast and many others
Was presented by Daniel Riveong of e-Storm for the Social Media Club San Francisco/Silicon Valley, 01/21/2009.
Social media can help businesses rise in search engine rankings and gain awareness. Some key strategies include:
1) Republishing and sharing content from a company's website on social media profiles to increase traffic and audience size.
2) Curating and commenting on others' content in order to establish thought leadership and get cross-referenced by other profiles and sites.
3) Making it easy for visitors to engage with and share content by including buttons and links that guide people between a company's own content and what they share on public sites.
The document provides tips and strategies for using Facebook marketing based on a presentation by Mari Smith. It discusses key Facebook metrics like the number of active members and average time spent on the site. It then gives recommendations for how to post and engage on Facebook as a page or profile to build relationships and promote businesses or brands. Specific tactics covered include using tabs, apps, images, and other content to drive fan growth and conversions.
The document outlines an upcoming class schedule that includes topics on inbound marketing, SEO, social media tools, presentations, and personal branding. It then provides details on inbound marketing components like blogging, SEO, and social media. Specific blogging tips are listed, such as using various media types, asking for comments, and reusing content. SEO factors from Google's perspective are explained, including keyword usage, links, social signals, and click-through rates. Finally, various social media platforms are mentioned like Facebook, LinkedIn, and Twitter along with asking students to research additional tools for the next class.
This document provides tips for effectively using social media. It discusses common mistakes like not posting engaging content or only using social media for self-promotion. The key is to post interesting content, engage with followers, and use social media as a customer service tool. Specific platforms like Facebook, Twitter, LinkedIn and Pinterest are discussed. With Facebook, post varied content and engage with comments. Twitter limits posts to 140 characters with hashtags. LinkedIn grows professional networks, and Pinterest shares images and video on boards. The overall message is to start simply on one or two platforms and engage the community.
Enhanced Social Media Marketing with WordPressBrian Rotsztein
These are the slides from my WordCamp Montreal 2012 talk. If you missed it, you can always try attending one of my other talks, full-day workshops, or hire me for consulting on social media marketing, SEO, online business strategies or other related topics. Of course, my company can build you a full SEO-friendly website from the ground up and then use some of the social media techniques that were discussed. Finally, thank you for all of the great feedback I've received for this talk. I appreciate it and I'm glad you found it helpful.
The document outlines powerful LinkedIn marketing strategies presented by Stephanie Sammons. It discusses four key strategies: 1) building a powerful profile, 2) developing an intelligent network, 3) building influence, and 4) leveraging LinkedIn tools. The presentation provides best practices for each strategy, including completing profiles, strategic networking, engaging in discussions, using LinkedIn ads and other tools to position oneself as a thought leader and drive business opportunities.
Rand Fishkin's presentation from the May 26th Wappow social media meetup. on why search engines need social data and how the two are merging together to create exciting opportunities for marketers.
Presentation given to the Burnet Association of Merchants members and sponsored by the Burnet Chamber of Commerce on using Facebook and Twitter to market businesses.
How to create a Facebook presence for your business and execute compelling Facebook marketing and relationship building strategies to fuel your growth.
This document provides information on how to effectively use Facebook pages for businesses and organizations. It discusses the differences between Facebook profiles and pages, with pages being designed for businesses to communicate with customers. It offers best practices for pages such as using a welcome page, posting a 50/50 mix of original and shared content, adding a call to action, and automating posts from blogs. It emphasizes engaging with followers and providing great content to keep people interested after they like the page. Overall it serves as a guide for using Facebook pages to promote businesses and organizations.
Thank you for the tremendous feedback on my talk at WordCamp Montreal 2014. I sincerely appreciate it. Use these slides to guide your own efforts. The book I mentioned is "Content Marketing Ideas" and the organization I referred to was the Canadian Internet Marketing Association (CIMA). Go join it!
This is the original session description:
Content marketing is a hot buzzword right now and for good reason. It’s the latest trend being implemented to increase search engine visibility, social media networking, brand awareness, and sales. WordPress is a great platform that businesses and bloggers can harness to achieve their inbound marketing objectives. This session will cover important aspects of content marketing and emphasize how to promote content and grow an audience. Attendees will learn ways to integrate content marketing, search engine optimization (SEO), and social media to expand their reach. Topics such as social influence, guest posts, and social signals for SEO will be discussed. Key plugins and relevant online tools will also be highlighted.
Prerequisites: To get the most out of the session, attendees should have a basic understanding of search engine optimization (SEO) and social media platforms such as Facebook and Twitter.
The document discusses how Integrate Public Relations helps clients integrate social media into their communications strategies. It recommends firms first monitor online conversations, understand their audience, and build an online presence. It then provides 7 steps to get started with social media, including setting up websites, search engine optimization, analytics tools, monitoring platforms, defining goals, connecting platforms, and engaging influencers.
Blogging and Social Media in Your BusinessChris Cree
An introduction to blogging and social media and how they can positively impact the bottom line of your business.
Presentation was part of the Entrepreneur Food For Thought Series sponsored by ATDC Savannah and the Creative Coast Alliance.
Social Media for Real Estate and Insurance ProfessionalsmediaChick
Social media provides benefits for real estate and insurance professionals by encouraging conversations to build trust and cultivate relationships, helping clients find their business and get to know them better, and keeping them informed on industry news, their online reputation, and competition. Professionals should participate on social networks like Facebook, LinkedIn, and Twitter by contributing to conversations, giving more than they take, and avoiding self-promotion. Search engine optimization techniques like blogging, using relevant keywords, linking to other sites, and submitting to directories can help professionals appear higher in organic search results. Monitoring mentions, competitors, trends, and reputation across search engines, social networks, blogs, and other sources provides valuable industry and marketing insights. Metrics from website analytics help
The document discusses optimizing Facebook pages for search engine visibility. It provides tips for choosing a keyword-rich page name, selecting the right category, filling out the info tab and about section with descriptive text, and building links to the page by encouraging likes. It also explains how Facebook's EdgeRank algorithm works, prioritizing more recent, engaging posts like photos over links and status updates. Regularly posting fresh updates on the page wall is recommended to keep the page active and visible in Facebook search.
Social media has experienced explosive growth and become integrated into both personal and professional lives. It provides opportunities to build relationships, increase brand awareness, expand networks, and achieve search engine prominence. The document outlines best practices for using social media for business purposes, including listening to conversations, engaging strategically, monitoring and adjusting strategies. It also discusses using social media to establish a personal brand and manage one's online reputation.
This document discusses the importance of social media for realtors and provides strategies and plans for using various social media platforms. It notes that social media is now the dominant online activity and most consumers use it. Realtors can use social media to reach new clients, protect their brand, increase sales and referrals. Specific tips are provided for using Facebook, Twitter, blogs and LinkedIn to market properties and the realtor business. Customized social media plans and training are offered to help realtors effectively utilize social media.
SMC Panel: Integrating Social Media Marketing & SEODaniel Riveong
The "SEO & Social Media Integration" shows a series of mini case studies on 1) how SEO can help assist Social Media campaigns; and 2) how Social Media campaigns are a powerful component of doing successful SEO.
Examples are taken from GE, Lenovo, SlideShare, Farecast and many others
Was presented by Daniel Riveong of e-Storm for the Social Media Club San Francisco/Silicon Valley, 01/21/2009.
Social media can help businesses rise in search engine rankings and gain awareness. Some key strategies include:
1) Republishing and sharing content from a company's website on social media profiles to increase traffic and audience size.
2) Curating and commenting on others' content in order to establish thought leadership and get cross-referenced by other profiles and sites.
3) Making it easy for visitors to engage with and share content by including buttons and links that guide people between a company's own content and what they share on public sites.
The document provides tips and strategies for using Facebook marketing based on a presentation by Mari Smith. It discusses key Facebook metrics like the number of active members and average time spent on the site. It then gives recommendations for how to post and engage on Facebook as a page or profile to build relationships and promote businesses or brands. Specific tactics covered include using tabs, apps, images, and other content to drive fan growth and conversions.
The document outlines an upcoming class schedule that includes topics on inbound marketing, SEO, social media tools, presentations, and personal branding. It then provides details on inbound marketing components like blogging, SEO, and social media. Specific blogging tips are listed, such as using various media types, asking for comments, and reusing content. SEO factors from Google's perspective are explained, including keyword usage, links, social signals, and click-through rates. Finally, various social media platforms are mentioned like Facebook, LinkedIn, and Twitter along with asking students to research additional tools for the next class.
This document provides tips for effectively using social media. It discusses common mistakes like not posting engaging content or only using social media for self-promotion. The key is to post interesting content, engage with followers, and use social media as a customer service tool. Specific platforms like Facebook, Twitter, LinkedIn and Pinterest are discussed. With Facebook, post varied content and engage with comments. Twitter limits posts to 140 characters with hashtags. LinkedIn grows professional networks, and Pinterest shares images and video on boards. The overall message is to start simply on one or two platforms and engage the community.
Enhanced Social Media Marketing with WordPressBrian Rotsztein
These are the slides from my WordCamp Montreal 2012 talk. If you missed it, you can always try attending one of my other talks, full-day workshops, or hire me for consulting on social media marketing, SEO, online business strategies or other related topics. Of course, my company can build you a full SEO-friendly website from the ground up and then use some of the social media techniques that were discussed. Finally, thank you for all of the great feedback I've received for this talk. I appreciate it and I'm glad you found it helpful.
The document outlines powerful LinkedIn marketing strategies presented by Stephanie Sammons. It discusses four key strategies: 1) building a powerful profile, 2) developing an intelligent network, 3) building influence, and 4) leveraging LinkedIn tools. The presentation provides best practices for each strategy, including completing profiles, strategic networking, engaging in discussions, using LinkedIn ads and other tools to position oneself as a thought leader and drive business opportunities.
Rand Fishkin's presentation from the May 26th Wappow social media meetup. on why search engines need social data and how the two are merging together to create exciting opportunities for marketers.
Presentation given to the Burnet Association of Merchants members and sponsored by the Burnet Chamber of Commerce on using Facebook and Twitter to market businesses.
How to create a Facebook presence for your business and execute compelling Facebook marketing and relationship building strategies to fuel your growth.
This document provides information on how to effectively use Facebook pages for businesses and organizations. It discusses the differences between Facebook profiles and pages, with pages being designed for businesses to communicate with customers. It offers best practices for pages such as using a welcome page, posting a 50/50 mix of original and shared content, adding a call to action, and automating posts from blogs. It emphasizes engaging with followers and providing great content to keep people interested after they like the page. Overall it serves as a guide for using Facebook pages to promote businesses and organizations.
Thank you for the tremendous feedback on my talk at WordCamp Montreal 2014. I sincerely appreciate it. Use these slides to guide your own efforts. The book I mentioned is "Content Marketing Ideas" and the organization I referred to was the Canadian Internet Marketing Association (CIMA). Go join it!
This is the original session description:
Content marketing is a hot buzzword right now and for good reason. It’s the latest trend being implemented to increase search engine visibility, social media networking, brand awareness, and sales. WordPress is a great platform that businesses and bloggers can harness to achieve their inbound marketing objectives. This session will cover important aspects of content marketing and emphasize how to promote content and grow an audience. Attendees will learn ways to integrate content marketing, search engine optimization (SEO), and social media to expand their reach. Topics such as social influence, guest posts, and social signals for SEO will be discussed. Key plugins and relevant online tools will also be highlighted.
Prerequisites: To get the most out of the session, attendees should have a basic understanding of search engine optimization (SEO) and social media platforms such as Facebook and Twitter.
The document discusses how Integrate Public Relations helps clients integrate social media into their communications strategies. It recommends firms first monitor online conversations, understand their audience, and build an online presence. It then provides 7 steps to get started with social media, including setting up websites, search engine optimization, analytics tools, monitoring platforms, defining goals, connecting platforms, and engaging influencers.
Presentation to the European Union\'s Alcohol & Health Forum\'s Marketing & Communications taskforce, outlining how Diageo applies the same rigour of self-regulation to new/digital media as more traditional advertising. (May 2008)
Helistin Dvd Ja Netti - Uuden Sukupolven Apu Lasta OdottavilleDarwin Oy
Median ja markkinoinnin evoluutiopäivä 28.1.2010. Janne Vainionpää / Magneetto Media
Helistin DVD on neuvoloiden kautta lasta odottaville perheille jaettava informaatiopaketti joka tarjoaa yhteistyökumppaneilleen mahdollisuuden vaikuttaa perheiden arkeen relevantilla tavalla. Esityksessä käydään läpi median vaikuttamismahdollisuuksia ja katsoja- / ammattilaiskyselyn tuloksia.
Iceberg, Dead Ahead - Lessons From Aviation DisastersMike Walsh
What can a real world disaster teach us about running better projects, changing our attitudes and putting our best foot forward as professionals and technologists? Quite a lot actually. In this very interactive presentation, I discuss attitudes and actions that lead to disaster, how we can find them in ourselves and some tools and techniques for avoiding them.
Alterra Business Consulting LinkedIn activityAlterra
This document is Amanda Brown's profile page on LinkedIn, which contains 23 updates. It shows her connections, groups, companies of interest, location in St Albans UK, and industry of management consulting. The updates are a mix of links Brown shared, comments she made on other posts, and discussions she participated in about topics like using LinkedIn, invoices, and commercial property valuations.
The document compares the performance of several Denver money manager portfolios to the S&P 500 index over three different time periods: the 1990s, 2000s, and from 1990 to 2009. It shows that most of the money manager portfolios outperformed the S&P 500 during the 1990s and 2000s, with some portfolios doubling or tripling the returns of the S&P 500. However, over the full 20-year period from 1990 to 2009, the money manager portfolios on average did not significantly outperform the S&P 500.
This document discusses using social media marketing for business. It recommends setting up profiles and pages on key social media sites like YouTube, LinkedIn, Facebook, and Twitter to share content and connect with potential customers. The document provides tips for using each platform effectively as part of an overall social media marketing strategy, such as posting regularly and linking content across online profiles and websites.
This document provides an overview of social media and strategies for businesses to utilize social media. It introduces social media and its benefits for businesses, including increasing customer base, generating leads, and driving sales. It then outlines a 7 step strategy for an effective social media presence, including having passion and goals, listening, producing content, setting up outposts on platforms like Facebook and Twitter, distributing content, and monitoring results. Key recommendations include focusing on quality content, engaging with customers, and regularly reviewing social media goals and strategies.
In this presentation, we explore the different social media opportunities available to business. Specifically, we look at:
- Blogging
- Facebook Pages
- Facebook Ads
- Facebook Connect
- Linkedin
- and Twitter
In the new world of business information flowing “outside in” instead of “inside out,” every entrepreneur or small business has to pay attention to not only the information on their own website but also the information on the internet. Searching for yourself on Google is no longer narcissistic, but a business requirement.
Are you paying attention to buzz about you and are you going to be “liked” “poked” or “buzzed”? Where do you start? How much time do you spend and is building a new media “you” this really worth it?
Drawn from his career as a chef to his role as a new media expert, Shashi has the answers. This session may be the final straw that breaks your resistance to open your profiles and let the world know why you and your business rocks – maybe all in 140 characters!
Social Media is a powerful and important tool for marketing your business or organization. View this presentation to learn how to utilize social media platforms such as Facebook, Twitter, and YouTube more effectively.
Learn the basics about using Social Media from a Realtor perspective. Information is in regards to Twitter, Facebook, LinkedIn, YouTube and Blogging for business purposes.
Social networking 101: Facebook, Twitter, LinkedIn and more! Diane Windingland
This presentation gives an overview of Social Networking and Social Media focusing on the Big 5: Facebook, Twitter, LinkedIn, YouTube, and Wordpress (not too much on YouTube or Wordpress). Screen shots are used for examples. The end of the presentation is a heartwarming non-business example of how a facebook post led to 10 year old girl getting a kidney donation from a stranger.
This document discusses the benefits of social media marketing and monitoring services provided by Harp Social. It outlines how Harp Social can help clients achieve business goals through lead generation, brand awareness, customer loyalty and feedback. Services include brand monitoring on platforms like Twitter, Facebook, blogs and more to listen, engage and manage a client's reputation online.
This document discusses the benefits of social media marketing and monitoring services provided by Harp Social. It outlines how the company can help with lead generation, brand awareness, reputation management, and growing businesses through establishing a presence on key social media platforms like Twitter, Facebook, YouTube and blogs. Services include developing social media strategies, customizing and maintaining branded accounts, and measuring various social media marketing metrics.
Personal branding can open career opportunities and differentiate individuals. It also builds organizational credibility when personal brands add value to corporate brands. An effective personal branding strategy uses multiple online platforms like blogs, YouTube, LinkedIn and Twitter. Content should be posted regularly according to a schedule. Personal branding shifts from lifetime employment to enabling lifelong employability. It also moves marketing from top-down to social media immersion. Defining personal values, rituals, heroes and symbols helps establish a brand. Success is acknowledged expertise, a reputation exceeding one's organization, and personal reputation building corporate reputation. Risks include oversharing personal views and not respecting professional boundaries.
The document provides an overview of social media strategies and platforms such as Facebook, Twitter, and LinkedIn. It discusses listening to audiences, learning about their needs, and developing an engagement plan with metrics to measure success. Key points include maintaining relationships on Facebook, creating new ones on Twitter, and keeping it professional on LinkedIn. Examples are given of how companies have successfully used social media.
You\'ve set up your Facebook Business Page, a Twitter account, and your profile is on LinkedIn. Now what? This power point presentation provides small businesses with short and easy strategies to get started in optimizing their presence on these three essential social media sites.
Centennial Barn Social Media Class - Week 3RebeccaBKM
This document provides guidance on using social media for business purposes. It discusses finding your target market and defining goals. It then provides tips on using various social media platforms like Facebook, Twitter, LinkedIn, YouTube and Flickr to engage customers, build your brand, generate leads and increase sales. It emphasizes focusing on quality, engaging content over hard selling and establishing genuine relationships and conversations through social media interactions.
The business of marketing is rapidly changing, and social media is a big part of that change. In this workshop, we’ll talk social-media strategy and the logistics of getting started with Facebook, Twitter, and LinkedIn. Topics will include time management, finding content to share, and measuring the results of your efforts.
This document provides an overview of how real estate agents can use online tools like social media to expand their sphere of influence. It discusses setting up profiles on key platforms like Facebook, Twitter, LinkedIn, YouTube and blogging to share content, network and brand oneself as an industry expert. Specific guidance is given around goals, research, content creation and cross-promotion across channels.
Socail Media Presentation for Banks Chamber of CommerceMicrobrew Media
Stacie gave a talk on Social Media for the Banks, Oregon Chamber of Commerce on 2/4/2010. The presentation focuses on what sites are the main players in Social Media and how small business can use them to their advantage.
Build a conversation using social media be there online conf - nov. 2011Goldstein Media LLC
The document provides information about using social media for brands and businesses. It discusses major social media platforms like Facebook, Twitter, LinkedIn, Google+, and YouTube. It emphasizes the importance of engaging customers on social media through sharing valuable information and building relationships rather than just sales. The document also stresses setting goals for social media use and branding your business's social media profiles consistently across networks.
Social media crash course: Tools in practicePaul Gillin
There are dozens of social media tools available to communicators, but just a handful are emerging as the most effective means to reach constituents and influence markets. This seminar is a hands-on, intensive look at three top options: blogs, social networks and microblogs like Twitter. Participants will gain insight into how they can optimize the use of these tools to achieve different business objectives.
In this session, you will:
Examine the critical success factors in business blogging, including monitoring, voice, promotion and search engine optimization
Evaluate social networks and their applications in business
Explore the Twitter phenomenon and how microblogs can complement other social media tools
This document provides tips on using social media platforms like LinkedIn, Facebook, and Twitter for business purposes. It recommends setting up profiles on LinkedIn for professional networking and finding opportunities. It also suggests using Facebook for both professional networking and marketing research, and using Twitter to engage customers and spread information. The document stresses being authentic and focusing on your industry when using social media.
Similar to Oregon/Washington Association of Broadcasters PM Presentation (20)
Integrate Agency’s Head of Client Services, Amanda Sprague, joins us in our third #PivotDontPause webinar, where Amanda shares her tips of the trade gleaned from her 15 years of experience in PR, on top of actual experience Integrate’s PR rockstars are encountering on a near-daily basis.
In order to differentiate yourself from your competitors, it is time to pivot your strategy, get your name out there and build brand awareness through public relations.
Greater Houston Restaurant Association - Social Media, Reputation Management ...Integrate
Integrate and Glazier Foods came together at the Greater Houston Restaurant Association to discuss the benefits and specific tactics for social media and reputation management for restaurants.
Redefining Public Relations in Age of Social MediaIntegrate
Every day a new gizmo, platform, website, app or social network is announced to supposedly help us to better connect, work, and interact- but.. how do these all work together and which are the best ones to use to actually make money? Allie Danziger, an expert in PR and Social Media, will talk about how to develop strategic communication solutions that make sense for your company.
Allie Danziger and her company, Integrate Public Relations, specialize in helping brands and individuals differentiate and prevail by embracing change and integrating new and traditional tools in their communication mix. Her well-connected finger is constantly checking the pulse of today’s fast-paced social media and digital worlds, always searching for the next big thing that can help their clients grow and flourish.
As a sought-after social media expert, Allie travels extensively, delivering her insight and unique perspectives to audiences across the nation. This young business owner has established unique management, leadership and business development skills while creating quite a niche in the industry for creating strategically “integrated” communications campaigns.
Allie Herzog Danziger is a thriving entrepreneur, contributing to the Houston economy and community each day.
Maine Association of Broadcasters - How to Make Money with Social MediaIntegrate
How to Make Money with Social Media - a presentation targeted to radio and TV sales professionals on how they can use social media to attract advertisers and keep them loyal through social media.
Attendees will walk away with a better understanding of how to break through online clutter and how to stand out from their competitors on the various social media channels. This session will be informative as well as interactive, giving everyone practical solutions to bring back to their stations.
Allie Herzog Danziger and her company specialize in helping brands and individuals differentiate and prevail by embracing change and integrating new and traditional tools in their communication mix. Danziger is constantly checking the pulse of today’s fast-paced social media and digital worlds, always searching for the next big thing that can help her clients grow and flourish.
The Power of Integrating Social and Traditional PRIntegrate
Integrate PR is an award-winning social media and public relations agency that stays true to traditional PR roots while embracing the limitless strategic possibilities available through direct communication with your target audiences via social media.
Using Social Media in Broadcasting Industry - Oregon Association of Broadcast...Integrate
This document discusses how local TV stations are using social media to attract audiences and engage with viewers. It outlines that stations are using platforms like Facebook to source story leads, crowdsource ideas, run viewer polls and contests, and have conversations with viewers. Some stations live stream events, allow audiences to develop questions for newsmakers, and create anchor-less or web-only content. The document recommends choosing the right social media platforms, having a content schedule, engaging loyal followers, commenting on external stories, and measuring business results from social media use.
How to Reach the Newsroom with Social MediaIntegrate
Allie Herzog Danziger of Integrate Public Relations presented to CultureMap Connect about how to reach the newsroom via social media and tips for developing a newsworthy social media presence. Using real client examples, Allie showcases best practices for Public Relations in today's social media world.
This document discusses how online communications have shifted to be more interactive and focused on dialogue. It summarizes the services provided by Integrate Public Relations, which include strategic social media planning, content creation, and monitoring online conversations to develop strategic responses. The document also outlines trends in online communication like demanding transparency, operating at lightning speed, and emphasizing dialogue over monologue.
Crisis Communications - How to Manage a Crisis with Proper PR and Social MediaIntegrate
Integrate Public Relations is a social media and public relations boutique communications firm with offices in Houston and Austin that stays true to traditional PR roots but embraces the practically limitless possibilities of today’s social media and digital worlds. We help our clients find their own voice and then make that voice heard -- most often with the swift click of a few strategic button
In times of crisis in today’s communication environment, there is no time or space within which to hide. Citizen journalism has taken over and anyone with a Smartphone or FlipCam is a correspondent sharing news with his or her audiences. Response must be swift, pertinent and conclusive.
This requires different skills and preparation – just as doing live TV is different from making a documentary. We will work with your C-suite, legal department, marketing team, etc. to create a crisis plan that makes sense for your company and train executives to react appropriately, online and offline.
Social Media for Beginners and Advanced Social Media, Integrated Marketing Su...Integrate
Allie Herzog walks conference attendees through Social Media 101 introductory information and through more advanced material including..
-best practices in social media
-strategic content creation
-tools the experts use
-an organizational audit
-how to calculate ROI
-how to not let social media bog you down
Oregon/Washington Association of Broadcasters AM presentationIntegrate
Allie Herzog from integratePR (www.integratePR.com) and The Creative Animal speak on the New Frontier of Broadcasting and how to use social media to engage further with audiences.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
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Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
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At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
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Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
How to Implement a Real Estate CRM SoftwareSalesTown
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
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10. GETTING STARTED
1. Create a page for the station
2. Once have 25 likes, claim your vanity URL
3. Create profile for talent
4. Customize FBML tab
5. Say thank you to likes
6. Keep conversations going, for free
7. Promote Facebook on your other webpages
19. IT’S A COCKTAIL PARTY
Find the right followers
Optimize bio and brand your page
What are people saying about your company
& competitors?
What does your audience share and RT?
Look up hashtags your audience follows
20. @Replies: Respond to or mention another
user
DM/Direct Message: Private message
between users
RT/Retweet: Share someone’s message
# - Hash tag: Group conversations
URL Shortners: Shrink and track long
hyperlinks with bit.ly
HOW TO TWEET
21. A new member joins LinkedIn
approximately every second, and
about half of our members are
outside the U.S.
Executives from all Fortune
500 companies are
LinkedIn members.
22. MAKE THE MOST OF YOUR PROFILE
Keyword-rich
120 Characters
Share business
activities with
those that care
Reconnect with
former
employers/colleagu
es
26. BLOG=Better Luck On Google
Title Tags = 66 characters
Utilize effective plugins (Platinum SEO,
Yet Another Related Posts Plugin, SEO
Friendly Images, etc.)
Link building
Human voice
Utilize multimedia
Create quality content and promote it!
36. Get involved in the current conversations
Show off your expertise, but don’t brag
Reach out to influencers
Use the right keywords
Talk about what is relevant
Track results
Don’t be scared. Just get started. NOW!
KEYS TO NEW MEDIA SUCCESS