These are the slides from my WordCamp Montreal 2012 talk. If you missed it, you can always try attending one of my other talks, full-day workshops, or hire me for consulting on social media marketing, SEO, online business strategies or other related topics. Of course, my company can build you a full SEO-friendly website from the ground up and then use some of the social media techniques that were discussed. Finally, thank you for all of the great feedback I've received for this talk. I appreciate it and I'm glad you found it helpful.

1. Enhanced Social Media
Marketing with WordPress
WordCamp Montreal 2012
Brian Rotsztein
rotsztein.com purposive.com (Blog)
@brianrotsztein uniseo.com (SEO & Internet Marketing)
wp@rotsztein.com redstonex.com (Web Design)

2. Where Are We?
2010: WordPress as a CMS
2011: SEO & Social Media for
Business with WordPress
2012: Enhanced Social Media
Marketing with WordPress
(aka Social Media Marketing with WordPress 201)

3. What is the “Social” in
Social Media Marketing?

4. Me
(Sort of)

5. What’s The
Problem?

8. Develop a
Strategy

9. WHY?

10. “People don’t buy what you do,
they buy why you do it.”
- Simon Sinek
(Anthropologist)

13. Content
is
King

14. The Social Ecology of Social Media
Cultural Context
Larger Society
Politic
Systems Social Industry
Parents
School
Laws
The Internet Individual
Work
Mass
Friends Media
Siblings
Extended
Family Neighbourhoods
Society
Economic
System
Concept by
Brian Rotsztein

15. Don't Be
Fragmented

16. Be Consistent

17. Adapt

18. Kogi Korean BBQ

19. Plugins to Consider
Tweet2Download
TweetMeme Button
Tweet Blender

20. Perceived Value of
Relationships

21. Be Welcoming Plugins to Consider
What Would Seth Godin Do

22. Social Media Collaboration:
An Unwritten Partnership

23. Contribute
Your

24. Two-cent
Contributions
Add Up!

26. Make Commenting
Plugins to Consider
CommentLuv Premium
SEO Facebook Comments
Disqus
IntenseDebate (Automattic)

27. Word of Mouth

28. Stay on Top of
Trouble

29. Reputation Management
Plugins to Consider
Reputation Management for WordPress

30. Track
Mentions
& Sharing
Plugins to Consider
WP Google Alerts
Trackable Social Share Icons

31. More
Tracking
Plugins to Consider
Crazyegg Heatmap Tracking
Site-Sonar
Woopra Analytics
Google Analytics for WordPress
Google Analytics Dashboard

32. Discovery
& Sharing

33. Community

35. The World’s Largest Online Community:
Plugins to Consider
“The Facebook Plugin”

36. A More Recent Online Community:
Plugins to Consider
Plus One
GoogleCards
The Google+ Plugin

37. Add
Value

38. Loyalty
Plugins to Consider
PunchTab
CubePoints
Social Marketing (Paid-only)

39. Transparency
Plugins to Consider
Custom About Author
Edit Author Slug (SEO)

40. Let’s Talk About…
Mobility

41. SoLoMo
Social
Location
Mobile
Hot Term Alert!

42. We’ve evolved to the point
where we’re mobile again

43. Mobile
Websites
Plugins to Consider
WPTouch (& WPTouch Pro)
WordPress Mobile Pack
WP Mobile Detector
Desktop Mobile
Version Version

44. Mobile Tagging: Scan Me
Quick Response (QR) Codes I’m Hot

45. Jimmy Fallon
and the QR Code
Plugins to Consider
QR Code Generator (Various)

46. Maps, Reviews, Loyalty
and
Plugins to Consider
Foursquare Venue
Foursquare Map
Foursquare Recent Checkins

47. Augmented
Reality

48. Hotel
Bank
Courthouse
Shopping
Centre

49. Augment
Your Maps!
Plugins to Consider
Great place Leaflet Maps Marker
to chill.
Feedgeorge WordPress Plugin
NeoReality (Not in WP Plugin List)

50. Augment
Your Life!
Plugins to Consider
Feedgeorge Augmented Reality

51. The Visual Community
Plugins to Consider (Photos)
Pretty Pinterest Pins
Pinterest "Pin It" Button
Slickr Flickr

52. “Strategy without tactics
is the slowest route to
victory. Tactics without
strategy is the noise
before defeat.
- Sun Tzu
(Chinese Military General)

53. Workshops & Seminars
• WordPress
• Social Media for Business
• SEO
• … and 20 More Exciting Topics!
Visit:
www.uniseo.com/training/

54. Enhanced Social Media
Marketing with WordPress
WordCamp Montreal 2012
Brian Rotsztein
www.rotsztein.com purposive.com (Blog)
@brianrotsztein uniseo.com (SEO & Internet Marketing)
wp@rotsztein.com redstonex.com (Web Design)
Some Photos Provided by
www.StockPhotoStudio.com