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The Basics of Social Media Marketing Waunakee Chamber Lunch N Learn 5-12-2009

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Jonny Buroker
Jonny Buroker

Jonny Buroker, an Internet Consultant with WSI - We Simplify Internet Marketing, presented The Basics of Social Media Marketing to a group of Waunakee Chamber of Commerce members during a Lunch 'N Learn on May 12, 2009. The purpose of the presentation was to introduce members to SMM and the power of such tools as Facebook, Twitter, YouTube, Google Alerts, blogging, and several others.

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Social Media Marketing Waunakee Chamber of Commerce – Lunch ‘N Learn May 12, 2009
Presenter: Jonny Buroker - Internet Marketing Consultant WSI
Link to YouTube Video
 
Agenda and Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object]
SMM Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media – The Basics ,[object Object],[object Object],[object Object],[object Object],Source: 4C’s of Social Media – CC Chapman
How Many of You Are NOT Using Social Media Today? Source Forester The Social Media Ladder You can examine how each of your companies could best use these “Social Media” systems Inactives neither create nor consume social content of any kind Creators Critics Collectors Joiners Spectators Inactives ,[object Object]
Source: MarketingSherpa - Social Media Marketing and PR benchmark survey 2008 Why companies don't do Social Media Marketing
Spectators consume social content including blogs, user-generated video, podcasts, forums, or reviews Source Forester The Social Media Ladder ,[object Object],Thanks to YouTube, any business can effectively market themselves via online video at zero cost to post to YouTube How many of you are spectators? Creators Critics Collectors Joiners Spectators Inactives ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Optimize YouTube Videos
Optimize YouTube Videos
Joiners connect in social networks like LinkedIn and Facebook Source Forester The Social Media Ladder ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How many of you maintain social media profiles? Creators Critics Collectors Joiners Spectators Inactives ,[object Object],[object Object]
Linkedin Profile Example
The Power of LinkedIn – Connections!
facebook Profile Example
Conversation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Conversation
Collectors organize content for themselves or others using RSS feeds, tags, following on twitter and voting sites like Digg.com Source Forester The Social Media Ladder ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How many of you receive RSS feeds or use twitter? Creators Critics Collectors Joiners Spectators Inactives ,[object Object],[object Object],[object Object]
 
Know what’s happening with your brand With Google Alerts
How Can Companies Profit from Social Bookmarking Sites ,[object Object],[object Object],[object Object],[object Object]
Critics respond to content from others. They post reviews, comment on blogs, participate in forums, and edit wiki articles. Source Forester The Social Media Ladder ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How many of you comment on blogs? Creators Critics Collectors Joiners Spectators Inactives ,[object Object],[object Object],[object Object],[object Object]
Source: MarketingSherpa - Social Media Marketing and PR benchmark survey 2008 Effective Social Media Tactics vs Accurate Measurements
Blog Sites Why Search Engines Love Blogs ,[object Object],[object Object],[object Object],[object Object]
Discussion Group, Blogs, Forums Your potential customers are talking about you right now!
Creators make social content go. They write blogs or upload video, music, or text. Source Forester The Social Media Ladder ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Creators Critics Collectors Joiners Spectators Inactives ,[object Object],[object Object],[object Object],[object Object],[object Object]
How many of you upload video or publish a blog? Source Forester The Social Media Ladder ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Creators Critics Collectors Joiners Spectators Inactives ,[object Object],[object Object],[object Object],[object Object],[object Object]
Manage Your Online Brand Reputation ,[object Object]
Social Media & Search Engine Optimization work together
[object Object],[object Object],[object Object],[object Object],Social Media is only as good as your site. Questions to ask yourself:
Thank You…….
Questions?

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