The document provides tips and strategies for using Facebook marketing based on a presentation by Mari Smith. It discusses key Facebook metrics like the number of active members and average time spent on the site. It then gives recommendations for how to post and engage on Facebook as a page or profile to build relationships and promote businesses or brands. Specific tactics covered include using tabs, apps, images, and other content to drive fan growth and conversions.

1. Facebook Marketing with MARI SMITH

3. Bubbly Scottish-Canadian! Relationship + Internet = Social Media! “ The Pied Piper of Facebook”

5. 660 million active members Half log on daily Average session time = 55 minutes!

6. Post on Pages as your Page Post on your own Page as your Profile Tabs are now links Receive notifications of Page activity iFrames replaced FBML Comments Plugin upgraded @ tag in comments (friends or Pages) Suggest to Friends removed except Admins NEW Facebook Questions

7. Like other Pages Post content on other Pages Comment/like on other Pages’ wall content Post on Profiles with wall set to “Everyone”

8. To network with other businesses Suggestions for best practices: Always sign posts with your name Network on non-competitive Pages Add value – be of help, but don’t take away from the Page owner Be careful of just liking content Think about how you come across “ What is my deepest intent?”

9. Choose default

10. Click More > Edit to reorder. Rename 3 rd party apps: Edit Page > Apps > Edit Settings

11. Red on-site Likes + Activity

12. Create your own app Or, use an app RESOURCES on marismith.com

13. See: http://bit.ly/fbComments

14. @ tag friends or Pages

15. Facebook says “use the Share button!”

16. Five latest uploaded or tagged photos Doesn’t include fan photos Include CTAs on your images! 970x680 – leave a margin

19. Formerly “Favorites” Now select from any Page your Page Likes Use to showcase brands/businesses/ people you support

21. Ask/answer as your fan page

22. To help the world connect & communicate more effectively…

23. Objective DESIGN Strategy CONTENT Strategy PROMOTION Strategy ENGAGEMENT Strategy CONVERSION Strategy TRACK & MEASURE Strategy SCALABILITY Strategy

25. Build your email list Drive traffic to your blog Sell more products/services Increase event registrations Get media attention/contacts Connect with JV partners Establish yourself as a leading authority Improve customer service

27. Custom tab converts to fans at 47% vs. wall at 23%.

28. #1 = increase conversions Visitors immediately feel in the right place Inviting, compelling Provide an “experience” – not just a static page Interactive Keep it fresh

29. facebook.com/enchantment

30. See facebook.com/marismith Apps List -the Motherlode!

31. Networked Blogs Import blog posts but don’t post to wall Twitter app Involver Selective Twitter app Vpype – live video broadcasting SlideShare Ecommerce apps: Ecwid See: http://bit.ly/75fbapps

32. Yours + “OPC: Other People’s Content” 50/50

33. What to post: Short, easily applied tips Questions Invitation to ask Questions How-to tutorials Polls Quotes

34. Blog subscriptions Technorati.com Ezine subscriptions EzineArticles.com AllTop.com SmartBrief.com TweetMeme.com Google Alerts Facebook Friend (Fan Page) Lists Twitter Lists

35. “ The more similar we are, the more invisible we become.” David Tyreman

36. Facebook friends, Ads, Events, Groups, other Pages? “ Think outside Facebook!” Twitter, LinkedIn Your blog and ezine Offline Print media “ Radical Strategic Visibility” http://bit.ly/21waysfb

39. Non-fans land on a unique tab Wall tab shows Posts by page and fans Wall posts turned on (posts, photos, videos, links) Prompt commenting Personalized Relevant content Variety of content Daily updates

40. FIRST build tons of value, social equity Space out your offers Clear CTAs Make it really easy for people to buy from you!

42. PER POST feedback % What you posted Impressions Number of comments/likes DAILY story feedback Total post likes, comments, unsubscribes PLUS, Unlikes and Unsubscribes

43. Unsubscribes (Hides) Insights > Interactions > Daily Story Feedback = purple graph Unlikes Insights > Users > third chart down = New Likes/Unlikes

45. Community manager(s) Training Resources Fan page company policy Revisit objective(s) of your fan page

47. See: www.weekendwithmari.com

48. Thanks for joining us!