This document provides tips for effectively using social media. It discusses common mistakes like not posting engaging content or only using social media for self-promotion. The key is to post interesting content, engage with followers, and use social media as a customer service tool. Specific platforms like Facebook, Twitter, LinkedIn and Pinterest are discussed. With Facebook, post varied content and engage with comments. Twitter limits posts to 140 characters with hashtags. LinkedIn grows professional networks, and Pinterest shares images and video on boards. The overall message is to start simply on one or two platforms and engage the community.

1. Real Secrets of Using
Social Media Effectively

3. Top 3 Mistakes when Using Social Media
1. Not posting well.
2. Only self promotion.
3. No engagement with fan base.

4. Three Secrets to Social Media
1. Post Interesting Content
2. Engage with Fans/Followers
3. Use as Customer Service Tool

5. facebook
Post Interesting Content
Post content your customers/followers are interested in.

Business offerings

Articles

Call to action

Special events

Motivational content
Types of content

Video

Images

Text/Links

6. facebook
Engage with Followers/Clients/Customers/Fans

It's a dialogue platform, not a monologue platform.

Like, share and comment on other people's posts.

Respond to users.

7. facebook
Use as Customer Service Tool

Allow user comments.

Resolve service issues.

Notify clients of business changes.

8. facebook
image from econsultancy.com
New facebook look coming soon.
Larger images, going from 403px to 552px

9. facebook

10. facebook
Facebook Advertising

Cost Per Click (CPC)

Shows up on the right side bar

Can target audience through location, age, interests, connections

Types of Advertisements

Ads

Sponsored Stories

11. twitter
Microblogging - broadcast medium in the form of blogging.
(http://en.wikipedia.org/wiki/Microblogging)

12. twitter
Post Content

Only 140 characters

Hashtags
Engage with Followers

Comment

RT

Shorten URL's – bitly.com, hootsuite
Use as Customer Service Tool

Customers express service issues.

Set up separate account for service announcements.

Mobile companies - Tweet location of services.

13. twitter
Brand identity - Create a custom background, header image
in line with your website.

14. LinkedIn
LinkedIn – social platform to organize, connect and grow your
professional network.
1st 2nd
You Degree Degree

15. LinkedIn
Ways to Use LinkedIn for Business
Personal Page
Connect and grow your network through personal connections.
• Profile is online resume
• Add a photo of yourself
• Endorsements
• Increase your network through connection invitations

16. LinkedIn
Business Page

Highlight service,
product offerings

Follow button

Add content

Link to your website

Add top image

Add your logo.

17. LinkedIn
Groups
Engage in conversations
with group participants, find
new contacts and grow
network.

Establish yourself,
your company as a
leader and expert in
your field.

Add articles

Search members for
connections.

18. LinkedIn
LinkedIn ads

Pay per Click (PPC or CPC)

New program

Select target audience

Ads show up on profile pages, business
pages, home page, inbox, groups and
search result pages.

Closely monitor and adjust ads based ad
statistics.

19. LinkedIn
1990 Linked in Today's LinkedIn

Add link to email signature

Create a custom LinkedIn URL

What you add and post is a reflection of you and your business.

20. Pinterest
What is pinterest?

21. Pinterest
Pin Content
• Create “boards” and add images, video
• Add text to your images

Use hashtags

Connect your facebook and twitter accounts

Add content promoting your services and products

Add other content as well; pinterest frowns on only posting your own self
promotion content exclusively.

22. Pinterest
Engage with Followers

Repin content you see that is interesting.

Create community/group boards, invite others to pin.

Comment on other pins.

“Like” other pins.

23. Pinterest
Repin – Like – Comment

24. Pinterest
Profile and Boards

25. Pinterest
Vespa and Kate Spade Contest #ridecolorfully

26. Pinterest
Zazzle St. Patrick's Day T-shirt Contest

27. Other Social Media

Instagram 
Flickr

Tumblr 
Youtube

MySpace 
Slideshare

Tout 
Digg

Google Plus 
Reddit

Foursquare 
Meetup

Blogs 
Any site where people
can comment/share

28. Social Media Universe is Vast
Keep it simple, start with one or two; engage, create community
and do it well before moving on to other platforms.

29. What is Your Social Media Goal?

30. Contact Information
bikerunyoga
Carolyn Cummins
@bikerunyoga carolyn@magichotline.com
512-576-1672
about.me/carolyn.cummins
carolyncummins magichotline.com
bikerunyoga