Effective Personal Branding
In the new world of business information flowing “outside in” instead of “inside out,” every entrepreneur or small business has to pay attention to not only the information on their own website but also the information on the internet. Searching for yourself on Google is no longer narcissistic, but a business requirement. Are you paying attention to buzz about you and are you going to be “liked” “poked” or “buzzed”? Where do you start? How much time do you spend and is building a new media “you” this really worth it? Drawn from his career as a chef to his role as a new media expert, Shashi has the answers. This session may be the final straw that breaks your resistance to open your profiles and let the world know why you and your business rocks – maybe all in 140 characters!
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Effective Personal Branding
- 1. Shashi Bellamkonda Social Media Swami Effective Personal Branding #wv2010 @netsolcares
- 2. My Story :Once upon a time
- 3. Thank you all for coming
- 4. Today Thank you kk Social Media Swami for http://www.NetworkSolutions.com Thank you @kk
- 5. Media has changed
- 7. Strangers shape your brand reputation Word of Mouth has become Word of Mouse
- 8. Customers demand transparency This guy wants to make sure the book and the DVD are saying the same thing
- 9. Brand
- 12. Do you know him ?
- 13. Never used a computer – Yet his brand exists online
- 20. First steps
- 23. Do you control your search results 1 2 6 3 4 5 Concentrate on developing your top results
- 28. Blogging: Tell your story
- 29. Share your happy moments
- 30. If chips can have their own page so can you!
- 32. LinkedIn Profile Answers Groups
- 33. Videos : Tell your Story New embed videos into Slideshare NEW Kodak Zi8 HD Pocket Video Camera
- 34. Podcasts & Your Own Radio Shows Flickr photo Josh Bancroft http://www.flickr.com/photos/joshb/30440518/sizes/o/
- 35. Photos- Flickr Tip : Your raving fans may be telling your story in pictures
- 36. Social Media press release
- 38. Build online relationships offline
- 40. BusinessWeek 2009 Top 10 brands http://www.businessweek.com/interactive_reports/best_global_brands_2009.html
- 41. Top Brands top of mind in my network Coke is common in all the answers
- 46. Proud to be a sponsor of WebVisions
Editor's Notes
- Only in America can a chef become a swami
- I may not be from the Pacific North West and have a southern accent ( south of India)
- Do you know people are already talking about you maybe ?
- Tom Peters also said – anyone can create a website but which web sites do you visit repeatedly that’s the brand,
- He has a portland connection, was studying in the Reed College here . He focuses on customers
- Of course I am not asking you all to start a beer blog, it seems like beer blogs are popular in the portland area atleast in the eyes of technorati
- Your brand also has a value
- Social media is about conversations and relationships Customers are in control, but not total control because you CAN participate People do not want to me marketed to; they want to be heard and can relate more to another human than a banner ad It’s not just about great content, it’s about relationships Chances are there is a conversation going on online about your products or services, or even the business itself. Are you going to participate, or let someone else?