The document outlines strategies for effective personal branding in the digital age, emphasizing the importance of managing one's online reputation through social media. It provides tactical steps for improving visibility and credibility, such as engaging with communities, creating content, and measuring brand success. The document also highlights key aspects of personal branding, including a memorable identity, authentic storytelling, and leveraging relationships to enhance brand presence.

1. Shashi Bellamkonda Social Media Swami Effective Personal Branding #wv2010 @netsolcares

2. My Story :Once upon a time

3. Thank you all for coming

4. Today Thank you kk Social Media Swami for http://www.NetworkSolutions.com Thank you @kk

5. Media has changed

6. The internet has surpassed newspapers and radio in popularity 92%) use multiple platforms 33% access news on their cell phones. 28% of internet users have customized their home page 37% of internet users have contributed to the creation of news http://www.pewinternet.org/Reports/2010/Online-News/Summary-of-Findings.aspx?r=1

7. Strangers shape your brand reputation Word of Mouth has become Word of Mouse

8. Customers demand transparency This guy wants to make sure the book and the DVD are saying the same thing

9. Brand

10. The Brand Called You A Brand is a promise to the value you receive Source : http://www.fastcompany.com/magazine/10/brandyou.html - Tom Peters Pic courtesy Pieter http://www.flickr.com/photos/pietel/1996312657/

11. Online Branding Be memorable Transfer your real world reputation into the online world. A strong personal brand is a mix of reputation, trust, attention, and execution Thank you @ChrisBrogan

12. Do you know him ?

13. Never used a computer – Yet his brand exists online

14. Recipe for your personal brand Clients, customer, community opinion Your expertise and thought leadership Visibility of your personal brand Carving your unique style Standing out from the crowd Reputation and Credibility

15. Define your brand Memorable Name Domain Name Brand identity Logo Web Site Business card Social Web Presence Still using Hotguy32@somexxx.com as your business email?

16. 10 Rules for Killer Business Cards Tell me what you do quickly. Include the ways you want to be contacted. Don’t use your personal e-mail address. Be social. You can be cool, but be relevant to your audience. Business cards make great promos BUT Promos don’t make great business cards. Make it scannable. Have an area on the card to write a note. Avoid glossy or weird materials. Use a professional printer. No, your LaserJet does NOT count . Source: http:// Slideshare.net/stevenfisher

18. 6 step brand building Perception Listen/feedback How can I help people talk about me How can I help ? Do you one better Promote others to promote yourself Make it easy for your brand followers to give you their money

19. Measure what you care about Customer satisfaction Traffic to your website New customers Facebook community Blog comments/ subscriptions Search results

20. First steps

21. Listening Tools : Who is talking Search Results Google Alerts Twitter Friendfeed Technorati BackType SM2 by Techrigy.com Radian 6

22. Use Google Alerts as a business intelligence tool Get alerted to conversations about your product Trends and competition Tip : Use Google alerts to get content ideas

23. Do you control your search results 1 2 6 3 4 5 Concentrate on developing your top results

24. Expertise and thought leadership Join Communities Comment on Blogs Answer Questions Thank reviewers of your business Show your expertise Appear in search Traffic back to your business

25. Visibility :Become a publisher – Create content Website Blogs Microblogs Guest posts Articles Forums Communities Social Media Press Release Multi- Media Share your content Link to other web sites

26. Contribute Tell your story Make videos of your expertise Talk about your employees Share exciting events/news Rohit Bhargava’s says in “ Personality Not included” to follow UAT formula – UNIQUE, AUTHENTIC, TALKABLE

27. Once you have a web presence your business is global Web searches for a local business Searches on Maps Meet up today here at 8.30 p.m

28. Blogging: Tell your story

29. Share your happy moments

30. If chips can have their own page so can you!

31. Facebook Profile Page Add a newsletter sign up widget Give special Facebook offers Ask for feedback Ask website visitors to become your Facebook fan Encourage customers to join

32. LinkedIn Profile Answers Groups

33. Videos : Tell your Story New embed videos into Slideshare NEW Kodak Zi8 HD Pocket Video Camera

34. Podcasts & Your Own Radio Shows Flickr photo Josh Bancroft http://www.flickr.com/photos/joshb/30440518/sizes/o/

35. Photos- Flickr Tip : Your raving fans may be telling your story in pictures

36. Social Media press release

37. Document sharing Sites Docstoc – http://www.docstoc.com Slide Share – http://www.Slideshare.net Scribd - http://www.Scribd.com Tip : Track visitors from these sites. Add custom offers to these documents

38. Build online relationships offline

39. Offline Networking Conferences Local meetups Meetup.com Upcoming,org Create your own local event

40. BusinessWeek 2009 Top 10 brands http://www.businessweek.com/interactive_reports/best_global_brands_2009.html

41. Top Brands top of mind in my network Coke is common in all the answers

42. You may even require rebranding Carefully curate your content Use the mom rule Your alerts will tell you tell you about new content Removed the pic of drunk young man to give him a chance to rebrand. I just used the keyword “drunk” in the Flickr.com search box

43. Your Personal Branding Plan Setup Alerts Join and setup profiles in 3 social networks 15-20 minutes a day tracing the alerts and responding Choose 3 blogs on your field to read and comment Converse, don’t sell Answer questions and become an expert in your niche on LinkedIn 2 hours a week - Learn and write about the products you promote Measure your efforts How many times were you mentioned How many people read your posts Inbounds links Are your customers evangelizing Attend one local event a month Ask for help from the community if you need it

44. Tactical Steps Claim your business on Yelp Encourage customers to review you on social networking sites Integrate Social Media components to your website Thank reviewers Special offers for Fans Add social media to your marketing plan

45. Final Thoughts Listen first Conversation, not publishing or broadcasting Be a useful conversationalist Build relationships - one at a time Take a Leap of Faith and Jump In! http://www.flickr.com/photos/fwp-dawson/2821182851/ Photo Courtesy Fred Dawson on Flickr freds-take-on-the-world.blogspot.com /

46. Proud to be a sponsor of WebVisions

47. Questions ? Shashi Bellamkonda [email_address] Twitter: @shashib Small Business Success Index : http://www.GrowSmartBusiness.com Network Solutions Blog : http://blog.networksolutions.com Unintentional Entrepreneurs : http:// www.UnintentionalEntrepreneur.com Gen Y Blog : http:// www.WhatsNextGenY.com Women Entrepreneurs : http://www.WomenGrowBusiness.com Personal Blogs: Technology & Social Media: http://www.shashi.name Digital Thoughts: http://readythoughts.blogspot.com Restaurant Reviews: http://www.carryoncurry.com