Social Media presentation for the Georgia Tech Enterprise Innovation Institute in Macon, GA on 9 July, 2008.

1. Chris Cree

2. Blogging and Social Media For Business

4. Wikipedia Definition: Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. This interaction, and the manner in which information is presented, depends on the varied perspectives and "building" of shared meaning, as people share their stories, and understandings. Social Media

5. Boil it down. A Simpler Definition: Social Media Communication Formats Publishing User Generated Content That Allow Some Level of User Interaction

7. Social Media Example Sites News Digg, Reddit, Netscape, Newsvine, Shoutwire Bookmarking De.licio.us, Furl, ma.gnolia, Spurl Networks MySpace, Facebook, LinkedIn, Live Journal, Yahoo 360 Photos Flickr, Picasa, Photobucket, ImageShack, SnapFish

8. Social Media Example Sites Video YouTube, Google Video, Seesmic, Joost, Revver Microblogging Twitter, Tumblr, Pownce, Jaiku, Spock, Plurk Miscellaneous MyBlogLog, StumbleUpon, Wikipedia, Slideshare, Last.FM Savannah SavannahNow, Evoca, OddPodz, Balaya, CityTrex

13. Social Media The Up Side is HUGE

14. A Subset of Social Media Simply a Web Site With Special Characteristics (Much MORE than Just a Diary) Blogs

15. Blogging Software Designed to Make Web Publishing Simpler For People with Modest Technical Abilities Blogs

17. Search Engine Authority Search Engines’ Business is Producing Relevant Results Their Competition is Always Just a Click Away Their Search Algorithms are Closely Guarded Corporate Secrets

18. Search Engine Authority Age of the Domain How log ago was the domain (URL) created? All else being equal... The Big 4 Factors A web site that has been around for 5 years will be seen as more of an authority than one 5 weeks old, and get ranked higher as a result. Older Domain = Higher Search Rankings Cannot be controlled.

19. Search Engine Authority Page Depth Number of web pages on a given domain (URL) All else being equal... The Big 4 Factors A web site with 1,000 pages will be seen as more of an authority than a web site with 5 pages, and get ranked higher as a result. More Page Depth = Higher Search Rankings

20. Search Engine Authority Inbound Links Number of links into domain (URL) from other sites All else being equal... The Big 4 Factors A web site with 5,000 inbound links will be seen as more of an authority than a web site with 5 inbound links, and get ranked higher as a result. More Inbound Links = Higher Search Rankings

21. Search Engine Authority Regularly Updated Content New content being added to domain (URL) All else being equal... The Big 4 Factors A web site that is updated several times a week will be seen as more of an authority than a web site with that hasn’t changed in 4 months (or 4 years!) and get ranked higher as a result. Regularly Updated Content = Higher Search Rankings

24. All Else Being Equal… A Properly Implemented Blog Will Outperform a Traditional Static Web Site In the Search Engines Every. Single. Time.

25. Social Media Example #1 When Things Go Horribly Wrong Old Media Approach to a New Media Problem

26. Social Media Example #2 Engaging the Twitter Community

27. Twitter

28. Zappos CEO Active on Twitter

29. Publicly Capture all @Zappos Tweets

31. Social Media Example #3

32. jetBlue Crisis Response via YouTube

33. jetBlue Engaging Twitter Community

34. ON http://jonathanfields.com/blog/jetblue-twitter-customer-service-or-to-spy/ Traveler Mentions jetBlue on Twitter @jetBlue “Follows” Traveler Dialog Results Traveler Blogs About the Experience

35. ON http://jonathanfields.com/blog/jetblue-twitter-customer-service-or-to-spy/ People Like Me Read Blog Post I Follow @jetBlue on Twitter I Tell People Like You You can’t BUY that word of mouth marketing

36. www.slideshare.net/ChrisCree/ blogging-and-social-media-for-business

37. Contact Info 111 Misty Morning Way Savannah, GA 31419 P: 912-927-7734 F: 912-927-7143 C: 912-667-8055 Skype: Chris-Cree Google Talk: ChrisCree Twitter: ChrisCree SlideShare: ChrisCree Chris Cree