Presentation given to the Burnet Association of Merchants members and sponsored by the Burnet Chamber of Commerce on using Facebook and Twitter to market businesses.
Facebook and Twitter 101: Using Facebook and Twitter To Promote Your BusinessSarah Page
Presentation given to beginner Facebook and Twitter users on May 8, 2013 at the Longview TX Chamber of Commerce. This session was on using Facebook and Twitter to promote local businesses.
Presentation given to business owners in San Saba, Texas on using social media to promote local businesses and organizations. Hosted by the San Saba Economic Development Corporation and the San Saba County Chamber of Commerce.
4 Ways To Increase Facebook Fanpage VisibilityAaron Emerson
The document outlines 4 ways to increase fan page visibility on Facebook: 1) Be active by interacting with other pages and fans, 2) Post useful, entertaining, informative, and consistent content, 3) Spread the word by including your page link on all business communications, and 4) Ask loyal fans to recommend your page and share your posts. Being active, posting quality content regularly, promoting your page widely, and engaging fans can help increase visibility.
This document provides an overview of enhancing a brand through various social media platforms. It discusses listening for conversations on social media, promoting social media presence through websites and emails. It then summarizes key aspects of popular social media platforms like LinkedIn, Facebook, Twitter, and blogs. These include how to create personal and company profiles, pages, and groups. It also discusses social media analytics and goals for social media engagement.
This document provides an overview and agenda for a "Hands-On Social Media 'Facebook 101'" workshop. It discusses setting up and customizing a Facebook page for business purposes, including adding images, apps, and engaging with customers. Key recommendations include using a Facebook page instead of a personal profile for business, filling out page information fields, and regularly posting and interacting to build engagement.
This document provides guidance on using Facebook effectively for marketing purposes. It discusses using a personal Facebook profile to promote a business page, focusing marketing efforts on Facebook given its large user base and time spent on the platform. Specific tasks are outlined to optimize the personal profile and business page by adding details, joining groups, sharing content, and engaging with contacts to drive traffic to the business page. The goal is to leverage personal connections on Facebook to promote a business and generate leads or sales.
Facebook is a social networking site launched in 2004 with over 500 million active users. It allows users to connect with friends, share photos and updates, and like pages of brands and businesses. Facebook provides tools for businesses to create pages to promote their brand and interact with customers. The privacy settings allow users to control who can see their profile information and posts.
Facebook and Twitter 101: Using Facebook and Twitter To Promote Your BusinessSarah Page
Presentation given to beginner Facebook and Twitter users on May 8, 2013 at the Longview TX Chamber of Commerce. This session was on using Facebook and Twitter to promote local businesses.
Presentation given to business owners in San Saba, Texas on using social media to promote local businesses and organizations. Hosted by the San Saba Economic Development Corporation and the San Saba County Chamber of Commerce.
4 Ways To Increase Facebook Fanpage VisibilityAaron Emerson
The document outlines 4 ways to increase fan page visibility on Facebook: 1) Be active by interacting with other pages and fans, 2) Post useful, entertaining, informative, and consistent content, 3) Spread the word by including your page link on all business communications, and 4) Ask loyal fans to recommend your page and share your posts. Being active, posting quality content regularly, promoting your page widely, and engaging fans can help increase visibility.
This document provides an overview of enhancing a brand through various social media platforms. It discusses listening for conversations on social media, promoting social media presence through websites and emails. It then summarizes key aspects of popular social media platforms like LinkedIn, Facebook, Twitter, and blogs. These include how to create personal and company profiles, pages, and groups. It also discusses social media analytics and goals for social media engagement.
This document provides an overview and agenda for a "Hands-On Social Media 'Facebook 101'" workshop. It discusses setting up and customizing a Facebook page for business purposes, including adding images, apps, and engaging with customers. Key recommendations include using a Facebook page instead of a personal profile for business, filling out page information fields, and regularly posting and interacting to build engagement.
This document provides guidance on using Facebook effectively for marketing purposes. It discusses using a personal Facebook profile to promote a business page, focusing marketing efforts on Facebook given its large user base and time spent on the platform. Specific tasks are outlined to optimize the personal profile and business page by adding details, joining groups, sharing content, and engaging with contacts to drive traffic to the business page. The goal is to leverage personal connections on Facebook to promote a business and generate leads or sales.
Facebook is a social networking site launched in 2004 with over 500 million active users. It allows users to connect with friends, share photos and updates, and like pages of brands and businesses. Facebook provides tools for businesses to create pages to promote their brand and interact with customers. The privacy settings allow users to control who can see their profile information and posts.
Here's an overview of Facebook. This training includes:
-What is Facebook
-Setting up your profile & settings
-Search, Groups, Pages/Places, & Friends
-Setting up & managing your page
The document discusses the importance and benefits of using social media, specifically Facebook, LinkedIn, blogging, and Twitter, for a restoration company to build relationships, raise brand awareness, engage customers, and potentially get new customers. It provides tips for setting up business pages and profiles on each platform and engaging audiences by posting relevant, helpful content on a regular basis.
You\'ve set up your Facebook Business Page, a Twitter account, and your profile is on LinkedIn. Now what? This power point presentation provides small businesses with short and easy strategies to get started in optimizing their presence on these three essential social media sites.
This presentation was created to show the best practices for marketing your business on Facebook. Topic covered are:
1. Facebook Business Page vs. Personal Timelines
Creating a Facebook Business Page
Profile Photo/Cover Photo – Facebook Rules
Creating your Unique URL and Page Name
2. How to Generate Conversation
What to post
How often to post
Ready to Post Content…
3. The Easiest Way to be Successful – Social Solutions: Go Live
Facebook and Twitter 201: Using Facebook and Twitter To Promote Your BusinessSarah Page
This document provides an overview of using Facebook and Twitter to promote a business. It discusses establishing a social media strategy by understanding goals and audience. It also covers optimizing pages on Facebook and Twitter, using visual content like photos and videos, and paid promotion options like promoted posts and ads. The presentation aims to demystify social media and show how social networks can be integrated with a website to drive traffic and awareness.
Facebook is a social network where people connect with friends and companies. It can be used for communication and sharing content. There are personal profiles for individuals and business fan pages for companies. Tips include starting with a personal profile, determining if business and personal profiles will be mixed or separated, and using a business fan page that does not show personal information. Facebook offers tools for businesses to engage with customers, advertise, and gain insights into their fan base. Proper use involves regular posting, responding to fans, and avoiding spamming or self-promotion only.
What Does Social Media Marketing Have to Do With Real Estate?
Social Media has been in existence for most of us for less than a decade. Remember 2004? That was pre-Facebook. Pre-Twitter. Infancy of LinkedIn. In a few years, social media sites have attracted so many users that they rival large nations.
It didn't take long for marketers to jump on board. Social Media Marketing is the buzzword for all types of businesses today, including real estate. Wherever you find a collection of human beings...marketers will be there too. social media marketing
Social Media Marketing was a $6.1 billion business in 2013, according to UnifiedSocial.com. Naturally, real estate marketing is going social.
But how does social media really fit into the real estate space? I'd like to explore some myths about real estate and social media marketing, as well as some of the truths as I see them.
Myths About Real Estate and Social Media Marketing That Sellers Should Know
Promises I've Heard from Real Estate Agents:
"I'll share your listing on all my social media platforms...Facebook, Twitter, LinkedIn..."
While sharing your listing to their social media contacts sounds like a good way to broadcast your home, let's stop and examine that for a minute.
Facebook: The average agent has 172 likes on their Facebook business page. Of those, only about 10% ever see the posts, due to Facebook's push toward monitization.
With advertising and sponsored posts, your listing can be seen by specific demographics who might be actually interested in your home. But the jury is out on whether people come to Facebook to look for real estate. While 92% of homebuyers are looking online, most are looking on real estate specific websites, like Zillow, Realtor.com and Trulia.
Many agents are friends with other agents, those who already see your listing on the Multiple List Service. It's also safe to say, as with most people on Facebook, high school friends and friends of friends from other parts of the country probably aren't interested in your listing.
By tweeting your listing on Twitter, again, the average agent will get your listing in front of 10% of their 200 contacts...for about 18 minutess. If they are savvy about using hashtags your listing will stand a better chance of being found by someone who is looking for #realestate in #yourcity, but that will most likely be another agent.
2. "I'll blog about your listing and get it in front of thousands."Blogging is an important part of the overall social media strategy of a real estate agent. Producing consistent, getting your home ready for the markethelpful content on a website will get that website found in local searches that homebuyers are conducting.
This document provides an overview of social media marketing strategies for events. It discusses creating posts for different social media platforms like Facebook, Twitter, YouTube and Pinterest. Specific tips are provided for each platform, such as using cover photos and profile pictures on Facebook, setting up and customizing a Twitter account, and posting videos on YouTube. The document also discusses ways to maximize social media presence on an event website, and provides ideas for specific social media marketing strategies like contests, multimedia content, tagging photos on Facebook and more. The goal is to engage audiences and drive traffic to the event through an integrated social media presence.
The document provides tips for making LinkedIn a productive and profitable tool. It recommends completing your profile with keywords from your work experience, optimizing your profile for search rankings, connecting with colleagues and customers, using paid advertising options, participating in questions and answers, and creating a LinkedIn group to engage connections and build your professional network.
When you sign up for Facebook, you agree to their terms of service which include granting Facebook a license to use any content you post. This license is subject to your privacy settings, and content will be visible to others according to those settings. Content you delete may remain in backup copies for a reasonable time. It's important to understand what you're agreeing to and use privacy settings to control how your information is shared.
Oregon/Washington Association of Broadcasters PM PresentationIntegrate
Allie Herzog from integratePR (www.integratePR.com) and The Creative Animal speak on the New Frontier of Broadcasting and how to use social media to engage further with audiences.
The document provides tips for personal branding on social media, including choosing personal qualities to focus on and content areas of interest. It discusses growing audiences and engagement on Facebook through connections with friends and enabling the follow feature. For Twitter, it suggests using hashtags, handles, mentions and lists, as well as interacting with influencers and local topics to build a following. LinkedIn profile completion is also recommended for networking.
Pinterest is a social media platform that allows users to create virtual inspiration boards of images found online. Users can browse boards, like and comment on pins, and repin pins to their own boards to share content virally. For real estate professionals, Pinterest is the third largest traffic referrer behind Facebook and Twitter, with referrals more likely to purchase and spend more money. Key aspects of using Pinterest include creating boards organized by topics, pinning images with descriptive captions, following relevant users, and sharing pins to grow a following on other networks.
A beginner's guide to setting up a Facebook page for hospice. Includes the mechanics as well as Web 2.0 strategy, suggestions about HIPAA and employee social media policy as well as information on demographics and optimum use of social networking.
This document provides an introduction to using social media for real estate professionals. It discusses finding your voice on social media by choosing personal qualities to focus on and content areas of interest. It also covers the difference between personal and professional social media use. Finally, it reviews specific platforms like Facebook and Twitter, how to set up profiles, privacy settings, and examples of effective social media use for real estate professionals.
Planned Giving: Social Technology and Planned GivingErica Chase
This document discusses using social media, such as Facebook, Twitter, LinkedIn and Instagram, to connect with potential donors and support planned giving. It provides information on who uses different social platforms and tips for using hashtags, posting regularly, and engaging with others on each channel. The focus is on how nonprofits can develop a social media strategy to foster online relationships that may lead to increased planned giving over time.
This is Kellyn's 1/2 of the sllidedeck, Jeff's can be found here: http://www.slideshare.net/hillbillyToad/empowering-your-technical-career-with-social-media-pt1
This document provides information and instructions on how to create a successful Facebook Fan Page. Some key points:
- Facebook has over 300 million active users, with the fastest growing demographic being those over 35. Users average 130 friends and there are over 45 million daily status updates.
- Fan Pages are better for organizations than Groups, as Pages allow unlimited fans, email blasts to all fans, and hosting of applications. Pages separate the organization brand from individual administrators.
- Creating a Fan Page first requires making a personal Facebook profile. From there, users can go to facebook.com/pages/create to set up their new Page, choosing the Non-profit category. Effective Fan Pages require strategic planning and resources to maintain engagement.
Presentation given on August 15, 2013 for the Lufkin/Angelina County Chamber of Commerce on how to use Facebook and Twitter for business. This was a beginner level session.
This document provides an overview of developing a social media strategy for business. It recommends beginning by updating your website, improving SEO, and researching competitors. Then establish guidelines, decide on platforms, and enlist resources to help. Train employees and test platforms before evolving your strategy based on results. The goal is to engage followers, respond quickly, and handle negative reviews positively. An upcoming class will cover building an editorial strategy and engaging followers on social profiles.
Here's an overview of Facebook. This training includes:
-What is Facebook
-Setting up your profile & settings
-Search, Groups, Pages/Places, & Friends
-Setting up & managing your page
The document discusses the importance and benefits of using social media, specifically Facebook, LinkedIn, blogging, and Twitter, for a restoration company to build relationships, raise brand awareness, engage customers, and potentially get new customers. It provides tips for setting up business pages and profiles on each platform and engaging audiences by posting relevant, helpful content on a regular basis.
You\'ve set up your Facebook Business Page, a Twitter account, and your profile is on LinkedIn. Now what? This power point presentation provides small businesses with short and easy strategies to get started in optimizing their presence on these three essential social media sites.
This presentation was created to show the best practices for marketing your business on Facebook. Topic covered are:
1. Facebook Business Page vs. Personal Timelines
Creating a Facebook Business Page
Profile Photo/Cover Photo – Facebook Rules
Creating your Unique URL and Page Name
2. How to Generate Conversation
What to post
How often to post
Ready to Post Content…
3. The Easiest Way to be Successful – Social Solutions: Go Live
Facebook and Twitter 201: Using Facebook and Twitter To Promote Your BusinessSarah Page
This document provides an overview of using Facebook and Twitter to promote a business. It discusses establishing a social media strategy by understanding goals and audience. It also covers optimizing pages on Facebook and Twitter, using visual content like photos and videos, and paid promotion options like promoted posts and ads. The presentation aims to demystify social media and show how social networks can be integrated with a website to drive traffic and awareness.
Facebook is a social network where people connect with friends and companies. It can be used for communication and sharing content. There are personal profiles for individuals and business fan pages for companies. Tips include starting with a personal profile, determining if business and personal profiles will be mixed or separated, and using a business fan page that does not show personal information. Facebook offers tools for businesses to engage with customers, advertise, and gain insights into their fan base. Proper use involves regular posting, responding to fans, and avoiding spamming or self-promotion only.
What Does Social Media Marketing Have to Do With Real Estate?
Social Media has been in existence for most of us for less than a decade. Remember 2004? That was pre-Facebook. Pre-Twitter. Infancy of LinkedIn. In a few years, social media sites have attracted so many users that they rival large nations.
It didn't take long for marketers to jump on board. Social Media Marketing is the buzzword for all types of businesses today, including real estate. Wherever you find a collection of human beings...marketers will be there too. social media marketing
Social Media Marketing was a $6.1 billion business in 2013, according to UnifiedSocial.com. Naturally, real estate marketing is going social.
But how does social media really fit into the real estate space? I'd like to explore some myths about real estate and social media marketing, as well as some of the truths as I see them.
Myths About Real Estate and Social Media Marketing That Sellers Should Know
Promises I've Heard from Real Estate Agents:
"I'll share your listing on all my social media platforms...Facebook, Twitter, LinkedIn..."
While sharing your listing to their social media contacts sounds like a good way to broadcast your home, let's stop and examine that for a minute.
Facebook: The average agent has 172 likes on their Facebook business page. Of those, only about 10% ever see the posts, due to Facebook's push toward monitization.
With advertising and sponsored posts, your listing can be seen by specific demographics who might be actually interested in your home. But the jury is out on whether people come to Facebook to look for real estate. While 92% of homebuyers are looking online, most are looking on real estate specific websites, like Zillow, Realtor.com and Trulia.
Many agents are friends with other agents, those who already see your listing on the Multiple List Service. It's also safe to say, as with most people on Facebook, high school friends and friends of friends from other parts of the country probably aren't interested in your listing.
By tweeting your listing on Twitter, again, the average agent will get your listing in front of 10% of their 200 contacts...for about 18 minutess. If they are savvy about using hashtags your listing will stand a better chance of being found by someone who is looking for #realestate in #yourcity, but that will most likely be another agent.
2. "I'll blog about your listing and get it in front of thousands."Blogging is an important part of the overall social media strategy of a real estate agent. Producing consistent, getting your home ready for the markethelpful content on a website will get that website found in local searches that homebuyers are conducting.
This document provides an overview of social media marketing strategies for events. It discusses creating posts for different social media platforms like Facebook, Twitter, YouTube and Pinterest. Specific tips are provided for each platform, such as using cover photos and profile pictures on Facebook, setting up and customizing a Twitter account, and posting videos on YouTube. The document also discusses ways to maximize social media presence on an event website, and provides ideas for specific social media marketing strategies like contests, multimedia content, tagging photos on Facebook and more. The goal is to engage audiences and drive traffic to the event through an integrated social media presence.
The document provides tips for making LinkedIn a productive and profitable tool. It recommends completing your profile with keywords from your work experience, optimizing your profile for search rankings, connecting with colleagues and customers, using paid advertising options, participating in questions and answers, and creating a LinkedIn group to engage connections and build your professional network.
When you sign up for Facebook, you agree to their terms of service which include granting Facebook a license to use any content you post. This license is subject to your privacy settings, and content will be visible to others according to those settings. Content you delete may remain in backup copies for a reasonable time. It's important to understand what you're agreeing to and use privacy settings to control how your information is shared.
Oregon/Washington Association of Broadcasters PM PresentationIntegrate
Allie Herzog from integratePR (www.integratePR.com) and The Creative Animal speak on the New Frontier of Broadcasting and how to use social media to engage further with audiences.
The document provides tips for personal branding on social media, including choosing personal qualities to focus on and content areas of interest. It discusses growing audiences and engagement on Facebook through connections with friends and enabling the follow feature. For Twitter, it suggests using hashtags, handles, mentions and lists, as well as interacting with influencers and local topics to build a following. LinkedIn profile completion is also recommended for networking.
Pinterest is a social media platform that allows users to create virtual inspiration boards of images found online. Users can browse boards, like and comment on pins, and repin pins to their own boards to share content virally. For real estate professionals, Pinterest is the third largest traffic referrer behind Facebook and Twitter, with referrals more likely to purchase and spend more money. Key aspects of using Pinterest include creating boards organized by topics, pinning images with descriptive captions, following relevant users, and sharing pins to grow a following on other networks.
A beginner's guide to setting up a Facebook page for hospice. Includes the mechanics as well as Web 2.0 strategy, suggestions about HIPAA and employee social media policy as well as information on demographics and optimum use of social networking.
This document provides an introduction to using social media for real estate professionals. It discusses finding your voice on social media by choosing personal qualities to focus on and content areas of interest. It also covers the difference between personal and professional social media use. Finally, it reviews specific platforms like Facebook and Twitter, how to set up profiles, privacy settings, and examples of effective social media use for real estate professionals.
Planned Giving: Social Technology and Planned GivingErica Chase
This document discusses using social media, such as Facebook, Twitter, LinkedIn and Instagram, to connect with potential donors and support planned giving. It provides information on who uses different social platforms and tips for using hashtags, posting regularly, and engaging with others on each channel. The focus is on how nonprofits can develop a social media strategy to foster online relationships that may lead to increased planned giving over time.
This is Kellyn's 1/2 of the sllidedeck, Jeff's can be found here: http://www.slideshare.net/hillbillyToad/empowering-your-technical-career-with-social-media-pt1
This document provides information and instructions on how to create a successful Facebook Fan Page. Some key points:
- Facebook has over 300 million active users, with the fastest growing demographic being those over 35. Users average 130 friends and there are over 45 million daily status updates.
- Fan Pages are better for organizations than Groups, as Pages allow unlimited fans, email blasts to all fans, and hosting of applications. Pages separate the organization brand from individual administrators.
- Creating a Fan Page first requires making a personal Facebook profile. From there, users can go to facebook.com/pages/create to set up their new Page, choosing the Non-profit category. Effective Fan Pages require strategic planning and resources to maintain engagement.
Presentation given on August 15, 2013 for the Lufkin/Angelina County Chamber of Commerce on how to use Facebook and Twitter for business. This was a beginner level session.
This document provides an overview of developing a social media strategy for business. It recommends beginning by updating your website, improving SEO, and researching competitors. Then establish guidelines, decide on platforms, and enlist resources to help. Train employees and test platforms before evolving your strategy based on results. The goal is to engage followers, respond quickly, and handle negative reviews positively. An upcoming class will cover building an editorial strategy and engaging followers on social profiles.
Create your social media marketing strategy 1Rabiya Jilani
This document provides guidance on creating an effective social media marketing strategy. It discusses key social media platforms like Facebook, Twitter, LinkedIn, Google+, and YouTube and how businesses can utilize them. It emphasizes the importance of creating social media pages/profiles to engage with customers, sharing valuable content regularly, listening to customers, and promoting your brand across different channels. It also provides tips on developing goals and metrics, researching your audience and competitors, establishing social media policies and guidelines for employees, and creating a detailed action plan. Regularly posting engaging content, rewarding followers, and analyzing results are some keys to success outlined in the document.
This document provides an overview of Facebook, Twitter, LinkedIn and Google+ for nonprofit organizations. It discusses key features and terminology for each platform, including how to create and optimize pages, profiles, groups and posts. It also offers tips on using analytics, hashtags, images and other tools to engage with supporters and spread awareness of causes. The summary highlights the main social media platforms covered and the goal of learning how nonprofits can effectively utilize these tools.
This document provides an overview of how real estate agents can use online tools like social media to expand their sphere of influence. It discusses setting up profiles on key platforms like Facebook, Twitter, LinkedIn, YouTube and blogging to share content, network and brand oneself as an industry expert. Specific guidance is given around goals, research, content creation and cross-promotion across channels.
Social Media Strategies for Small BusinessesSarah Page
This document provides information on social media strategies for small businesses. It discusses the benefits of social media such as being free, building relationships, and increasing brand awareness. It also provides tips on setting up profiles on Facebook, blogs, and Twitter and how to engage audiences by listening to conversations, adding value through posts, and promoting events. Examples are given of small businesses like a linen company and pizza place that are using social media effectively.
The document provides tips for growing a business using Twitter, including setting up a profile, best practices for tweeting, marketing and lead generation strategies, customer service, and time-saving tools. Some key recommendations are to use keywords in profiles and tweets, engage with followers, drive people to other online properties, and monitor brand mentions and industry terms. The presentation also promotes a special offer for creating a customized Twitter profile.
Social Media Content Strategy: Content is KingMorgan Brown
Creating an effective social media program requires a content creation and marketing strategy. In this presentation I cover the basics of creating a content strategy for Facebook, YouTube, Twitter and Flickr. In particular, Facebook presents an interesting content strategy challenge with the need for marketers and brands to optimize content for Facebook's EdgeRank.
This document provides an overview of Twitter and how it can be used for marketing purposes. It defines common Twitter terminology and abbreviations. Guidelines are given for setting up a Twitter profile, designing tweets, searching on Twitter, and measuring the effectiveness of Twitter marketing. The document also discusses example Twitter marketing strategies and social media jobs that utilize platforms like Twitter.
Social media and the internet evolutionKarlton Utter
This document discusses the evolution of social media and the internet, specifically focusing on Web 2.0 platforms. It provides statistics and explanations on the popularity and uses of Facebook, Twitter, YouTube, photo sharing sites, check-ins, blogging, and social media etiquette. Key points include that Facebook has over 900 million active users who generate over 30 billion pieces of content each month, and Twitter sees 100 million active users tweeting 200 million times per day. Social media allows for fully interactive sharing of news, photos, videos and connections with others.
This document summarizes how social media can be used to grow a business. It defines social media and provides examples like Facebook, YouTube, and Twitter. It discusses getting started with a strategy that aligns with your audience and content. Challenges include not replacing fundamentals and difficulties with monetization. Tracking ROI can include metrics like traffic, engagement, and share of positioning. Tools mentioned include ways to monitor reputation and track social media conversations.
Centennial Barn Social Media Class - Week 3RebeccaBKM
This document provides guidance on using social media for business purposes. It discusses finding your target market and defining goals. It then provides tips on using various social media platforms like Facebook, Twitter, LinkedIn, YouTube and Flickr to engage customers, build your brand, generate leads and increase sales. It emphasizes focusing on quality, engaging content over hard selling and establishing genuine relationships and conversations through social media interactions.
The document provides an overview of how to use Twitter effectively for business purposes. It discusses how to set up a Twitter account, what Twitter is commonly used for, how to produce and consume tweets, analytics and monitoring tools, advanced Twitter features, and social media policies. The document also includes examples of tweets and a discussion of tools like HootSuite and TweetDeck for managing Twitter accounts.
This document provides an overview of social media and best practices for using social media. It defines social media as interactive online conversations using social networking, blogging, microblogging, podcasting, chat, and sharing of photos and videos. The document discusses why companies use social media for marketing, some tips for engaging audiences, and potential downsides. It also outlines tools for social media like Twitter, Facebook, blogs, and Google alerts. Finally, it provides exercises for participants to evaluate social media pages and build their own social media listening dashboard.
Anvil Media Inc and the Online Marketing Institute's Social Media Workshop at...Online Marketing Summit
This document provides an overview and guidance on social media for businesses. It discusses popular social media platforms like Facebook, Twitter, YouTube and LinkedIn. It offers tips on setting objectives and strategies for engaging on each platform. Case studies are presented on integrating social media with traditional marketing, monitoring discussions, and leveraging social media for sales and local search engine optimization. Guidance is given on customizing Facebook pages, promoting on Facebook and Twitter, and tools for managing a Twitter presence.
Social Media Marketing for Small Businesses. Crash course on how to leverage Twitter, Facebook, Pinterest, YouTube and Linkedin. Learn tips, tricks and proven strategies to supercharge your social media marketing efforts.
Similar to Facebook and Twitter for Business 101 (20)
Marketing Community Events Using Social MediaSarah Page
This document provides guidance on using social media to market community events. It recommends developing a timeline to plan promotions, choosing a social tool for event planning, compiling promotional content, and creating an event page on Facebook. It also suggests scheduling social media posts in advance. Additionally, it advises promoting the event through websites, printed materials, and Facebook ads, as well as engaging local influencers. The document stresses engaging attendees through social media during and after the event by showcasing user-generated content and continuing conversations to extend the reach of the event.
Advanced Facebook and Social Media StrategySarah Page
This document provides tips for enhancing marketing with social media. It discusses using Facebook, including key stats like over 1.4 billion active users. New features are highlighted, such as call to action buttons. Insights and targeting are covered. Best practices include developing a strategy with goals and metrics, sticking to a posting schedule, planning with a content calendar, and scheduling posts in advance on platforms like Facebook and HootSuite. Overall it offers guidance on using social media effectively for business purposes.
This document discusses conducting economic impact analyses (EIAs) for festivals and events. It outlines three DIY methods for conducting EIAs with varying levels of accuracy and effort. Method 1 provides a basic estimate using average spending figures. Method 2 uses hotel receipt data and algebra to estimate total impact. Method 3 involves surveying attendees and professional analysis for the most accurate results. Case studies demonstrate over $600,000 in impact for a basketball tournament and over $2.5 million for a music festival. Conducting an EIA can justify funding, prove return on investment, and attract sponsors.
Social Media Marketing in Today's Business EnvironmentSarah Page
This document discusses social media marketing strategies for businesses. It addresses common concerns about social media and emphasizes the importance of creating engaging content for audiences rather than self-promotion. The document provides tips for social media platforms like Facebook, Yelp, and Instagram. It stresses measuring engagement, website traffic, brand awareness, and conversions. The key takeaways are that social media is about serving customers, not self-promotion; using different platforms requires distinct strategies; and goals and metrics should be tied to business objectives.
How To Enhance Your Business with Social MediaSarah Page
This document provides tips and best practices for using social media to enhance a business. It discusses setting goals and understanding your audience before creating a content strategy. It recommends developing a posting schedule to regularly share content on Facebook, Twitter, Instagram and Pinterest. The document also provides statistics on user demographics and engagement for each platform to help determine which may be best for different businesses.
Become InstaAwesome in an Instant: Advanced Instagram Marketing Strategies fo...Sarah Page
This document provides an overview of advanced Instagram marketing strategies for destinations. It discusses how Instagram has over 70 million photos uploaded daily with high user engagement. Various tactics are presented for destinations to effectively use Instagram like finding and engaging followers, adding user-generated content, hosting contests, and doing account takeovers with influencers. Reporting and choosing influencers based on campaign goals are also covered. The document aims to help destinations maximize their presence on Instagram.
Marketing Community Events Using Social MediaSarah Page
This document provides guidance on using social media to market community events in four steps: Plan, Promote, Engage, and Extend. It recommends creating a timeline and assigning social media roles to plan events. It also suggests taking photos to promote events on Facebook, Instagram, and Twitter using hashtags and by engaging local influencers. The document further discusses engaging attendees by posting in real time and showcasing user-generated content. It concludes by encouraging extending conversations after events through offers and feedback.
Super Social Media: Parks and Recreation Social Media Campaigns That Soar to ...Sarah Page
This document outlines several case studies of social media campaigns conducted by parks and recreation departments to promote their programs and events. Case study #1 describes a "Texas Critter Clash" campaign on Facebook where fans voted on matchups between different wildlife species like a bracket tournament. It reached over 500,000 people. Case study #2 promoted parks and recreation month in Raleigh by having residents upload photos on Facebook, Twitter, or Instagram tagged with #TagUrIt. The campaigns helped drive engagement on social media.
This document discusses methods for conducting economic impact analyses (EIAs) of festivals and events. It outlines three DIY methods of varying complexity, from a basic approach using average spending data to a more rigorous approach involving surveying attendees and professional analysis. Case studies are presented demonstrating over $500,000 in total economic impact for a wine festival and over $600,000 for a youth basketball tournament. The document provides guidance on when professional help is recommended for EIAs to ensure accuracy and credibility.
Using Instagram to Market Your Main Street (Advanced)Sarah Page
This document provides an overview of Instagram and strategies for using it effectively. It notes that Instagram has over 700 million active users who share over 30 billion photos each day. The document then discusses Instagram features like filters and search and recommends strategies for businesses and organizations, such as cultivating followers, hosting contests, and partnering with influencers. Case studies show how these strategies helped two organizations increase engagement on Instagram.
20 Ideas for Marketing Parks & Recreation Programs with Social MediaSarah Page
The document provides tips and strategies for marketing parks and recreation programs using social media. It discusses using platforms like Instagram, Facebook, Twitter, and blogs. Specific tips include taking photos at events and adding hashtags; boosting and scheduling Facebook posts; using cover photos and staff profiles; promoting events; asking questions to engage users; hosting contests; and highlighting facilities and user-generated content. The presentation encourages integrating different social media platforms and following popular trends to showcase programs and events.
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANEFebless Hernane
Using Remini is easy and quick for enhancing your photos. Start by downloading the Remini app on your phone. Open the app and sign in or create an account. To improve a photo, tap the "Enhance" button and select the photo you want to edit from your gallery. Remini will automatically enhance the photo, making it clearer and sharper. You can compare the before and after versions by swiping the screen. Once you're happy with the result, tap "Save" to store the enhanced photo in your gallery. Remini makes your photos look amazing with just a few taps!
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
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Lifecycle of a GME Trader: From Newbie to Diamond Handsmediavestfzllc
Your phone buzzes with a Reddit notification. It's the WallStreetBets forum, a cacophony of memes, rocketship emojis, and fervent discussions about Gamestop (GME) stock. A spark ignites within you - a mix of internet bravado, a rebellious urge to topple the hedge funds (remember Mr. Mayo?), and maybe that one late-night YouTube rabbit hole about tendies. You decide to YOLO (you only live once, right?).
Ramen noodles become your new best friend. Every spare penny gets tossed into the GME piggy bank. You're practically living on fumes, but the dream of a moonshot keeps you going. Your phone becomes an extension of your hand, perpetually glued to the GME ticker. It's a roller-coaster ride - every dip a stomach punch, every rise a shot of adrenaline.
Then, it happens. Roaring Kitty, the forum's resident legend, fires off a cryptic tweet. The apes, as the GME investors call themselves, erupt in a frenzy. Could this be it? Is the rocket finally fueled for another epic launch? You grip your phone tighter, heart pounding in your chest. It's a wild ride, but you're in it for the long haul.
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Surat Digital Marketing School - course curriculum
Facebook and Twitter for Business 101
1. Photo: Charlottes Photo Gallery on Flickr
Facebook and Twitter 101
Using Facebook and Twitter to
Promote Your Business
Burnet Chamber of Commerce
November 18, 2013
7. Benefits of Social Media
•
•
•
•
•
•
•
•
•
It’s FREE!
Builds deeper relationships
Increases brand awareness
Broadens your network
Helps SEO
Increases website traffic
Generates leads and sales
Can help reach journalists/media
Empowers fans to be viral ambassadors for
your brand
Source: Social Media for Tourism Pros
9. What Is Facebook?
• Social networking service that allows users to
connect to friends and businesses
• Share content, links, photos, and videos
• Comment on others’ activity
• Remember: Personal profiles are for
people, not businesses. Develop a fan page
instead.
10. Facebook Stats
• Over 1.1 billion active users
• Average user is connected to 40 pages
• Smartphone mobile users check Facebook an
average of 13.8 times a day
• 751 million users access Facebook from a
mobile device
Source: IDC; expandedramblings.com
11. Facebook Stats
• Average number of connections between local
business pages and users is 2 billion
• Average number of weekly local business page
views is 645 million
• Average number of weekly comments on local
business pages is 13 million
Source: IDC; expandedramblings.com
12. Facebook Benefits to Biz
• Low cost
• Engage with fans of your business page
• Fans receive your updates and can upload
comments, photos, and video
• When fans engage you on your page, their
activity shows up in the News Feeds of their
friends
– This can prompt others to check out your page and
your business!
13. Facebook Benefits to Biz
• Can incorporate content from other social media
platforms
– Ex: blog posts, updates from Twitter, photos from
Instagram, videos from YouTube, location-based apps
(Foursquare), etc.
• Targeted advertising opportunities (cheap too!)
24. Facebook Offers
• Affordable and great
for brand awareness
• Spent $3.70 and
drove over $200 in
business
• 102 offers claimed/5
redeemed
• Redemption rate on
this offer was low
• Ask your community
to share!
Source: Doe’s Eat Place
40. What Is Twitter?
• Free social networking and micro-blogging site
that allows users to send and read messages
known as “tweets”
• Tweets can have no more than 140 characters
& are delivered to the author’s subscribers,
known as “followers”
41. Twitter Stats
• 500 million users
• 60% of active users use their mobile phone to
tweet
• Average number of followers per Twitter user is
208
• Twitter engagement rates for brands are 17%
higher on Saturdays and Sundays
Source: Linchpin SEO; expandedramblings.com
42. Twitter Benefits for Biz
•
•
•
•
•
Low cost
Speed of feedback
Potential reach of message
Customer engagement/service
Track what people are saying about your
business
• Create buzz around upcoming events
• Promote your business and other content you
create
46. Follow People
• Your customers
• Your business partners,
suppliers, contractors and
vendors
• Your competitors or peers
Source: http://socialmediaexaminer.com
• Trade or professional
organizations for your industry
• Businesses in your
neighborhood
• Businesses run by people you
know (your professional
network)
47. Start Talking
• Types of Twitter Messages
Tweet = message you send out to everyone who
follows you
@Reply = message you send out as a reply to one
you received
Mention = message you send out that mentions
another Twitter username
Direct Message (DM) = message you send privately
to another Twitter user
Retweet (RT) = message created and sent by
someone else that you share with the people who
follow you
Source: http://socialmediaexaminer.com
53. Use #Hashtags
#
Use hashtags in your
marketing to help
people find your
business and the
conversations around it.
Source: http://socialmediaexaminer.com
65. Facebook Page Setup
1. Permissions
a) Default landing tab
b) Posting ability
2. Basic information
a) Editing
3. Profile
a) Choose photo and edit thumbnail
4. Featured
a) Likes and page owners
66. Facebook Page Setup
5. Resources
a) Ads
b) Custom user name
c) Link to Twitter
6. Admin Roles
a) Add or remove
7. Mobile
a)
b)
c)
d)
Update via E-mail
Update via mobile web
Update via iPhone
Update via text
68. Facebook Page Use
1.
2.
3.
4.
5.
6.
Page layout and elements
Write a status update
Add photos, links, and videos to status updates
Uploading photos and creating albums
Create events
Create notes
70. Twitter Setup
1.
2.
3.
4.
5.
Go to http://twitter.com
Enter your name, password, and email address
Click on the “Sign Up for Twitter” button
Create a username
Click on “Create my Account”
71. Twitter Setup (cont’d)
6. Click on the gear icon at the top right and
select “Settings”
a. Account Settings:
1) Select English and Central Time Zone
2) DO NOT protect your tweets
b. Profile Settings:
1)
2)
3)
4)
5)
6)
Upload a profile photo
Upload a header photo
Enter real name/business name
Enter actual location (Ex: Lufkin, TX)
Enter website URL
Enter bio – VERY IMPORTANT
c. Design Settings
1) Choose a background or upload a new image
72. Twitter Setup: Next Steps
1. Look for interesting people/businesses to follow
a. Click in the “Search” bar at the top right
1) Search by name, username & location
2) Follow other local businesses/people
73. Twitter Setup: Next Steps
2. Enter some content (140 characters)
a. Tell the world you’re on Twitter!
b. Talk about an upcoming event, sale, a new
product/service
c. Link to an interesting article related to your
business
1) Use a URL shortener like http://bit.ly to save space & for
tracking
d. Reply to someone
e. RT someone else’s content
74. Twitter Setup: Next Steps
3. Promote your page
a. Update your Facebook status with a link to your
new Twitter page – hit up your friends
b. Include links in your E-mail signature, on your
website, in E-newsletters
Can help reach a different demographic – one that doesn’t respond to traditional advertising (no newspapers – can get news on your phone)SEO = getting found onlineViral = now people will tell friends in a more public way
The restaurant doesn't typically do a brisk lunch business. Note that the paid reach was only 526. The majority of the views came from viral views - aka shares. Over 7k total views. Also note that it was only shared 11 times, so asking for the share is important. There were also 10 new likes on the page during the offer. I attribute this to the offer and shares.
Handout:Ways to Use Twitter
Handout:Ways to Use Twitter
Location. Tell people where they can find you. Website. You can share a web address with your community. You can give them your website or blog, but consider using a special Twitter landing page. This is a great way to provide additional information of interest to Twitter users looking into your business.Bio. You only get 160 characters to tell people who you are and what you do. Skip the mission statement and talk about the benefits you deliver. And add in a little personality to bring your profile to life.
CustomersPotential customersNeighborhood or community businessesTrade or professional organizationsPeople who inspire youPeople you talk with the mostA list allows you to see the tweets from the list members as a separate Twitter timeline. This distinguishes them from the crowd so you can pay attention to what these people say. You can also make your lists public or private.
Search by city name or zip code to find other people, businesses, or organizations in your area.