Every day a new gizmo, platform, website, app or social network is announced to supposedly help us to better connect, work, and interact- but.. how do these all work together and which are the best ones to use to actually make money? Allie Danziger, an expert in PR and Social Media, will talk about how to develop strategic communication solutions that make sense for your company. Allie Danziger and her company, Integrate Public Relations, specialize in helping brands and individuals differentiate and prevail by embracing change and integrating new and traditional tools in their communication mix. Her well-connected finger is constantly checking the pulse of today’s fast-paced social media and digital worlds, always searching for the next big thing that can help their clients grow and flourish. As a sought-after social media expert, Allie travels extensively, delivering her insight and unique perspectives to audiences across the nation. This young business owner has established unique management, leadership and business development skills while creating quite a niche in the industry for creating strategically “integrated” communications campaigns. Allie Herzog Danziger is a thriving entrepreneur, contributing to the Houston economy and community each day.

1. Meet @AllieDanziger
and @IntegratePR

2. Best Job in the World Campaign

3. @DrivingAHonda

4. Integrate Public Relations
is an award-winning PR firm that
strategically integrates
new social media tools and tactics
into “old school”
communication methodology to
achieve current and long-term
business goals

5. Goode Company’s Texas Tour

8. MEDIA HAS CHANGED
FOREVER

10. So.. Where does that leave us?

11. Demand
“Hyper-­‐Transparency”
Lightening
Speed
Dialogue
is
KEY
Compe?tors
have
the
same
tools
Information moves FAST

12. Everyone is a Member of the Media

13. “What
Facebook
and
TwiFer
mean
for
News,”
Pew
Research
Center,
2012
People are Getting News Online

14. Stories that Broke via Social Media

15. Everyone Has the Same FREE Tools

16. Social Media is NOT broadcasting...
it's engagement.

19. WHERE TO START??

20. Make it Interesting

21. The
Creative
Few:
Get Creative

22. Choose the Right Platforms

26. Like VS. Share VS. Comment

27. What to Post

28. What to Post

30. Quick Tips
Reactive Engagement > Proactive Posts
Listen First
Share GREAT Content
120 is the new 140
Be Polite
Use the Tools!
Tweet Chats

34. LinkedIn for Sales
Build your profile for your potential client
Get connecting but be careful
Utilize search and introductions
Give recommendations and endorsements
Join groups but beware of spam
Initiate contact with connections

35. Instagramming for Busiess

37. Pinterest for Busiess
Beautiful photos will take you FAR
Search is basic at this point
Don’t stick with the default boards
Be active – post and engage daily
Promote with other social media tools
Have fun with it!

38. Monitor the Dialogue

41. Why does social media
matter??

43. Paid
doctor
bills
In
touch
with
F&B
director
of
airport
Offered
to
reimburse
for
missed
work
RESULT:
Came
back
to
Salt
Lick!!

44. Dissect the “Voice”
Distinctive
Informative
Succinct
Super
Exciting
Creative
Targeted

45. Get to Know Your Audience

46. Engage the Loyal Ones!

47. Comment on External Stories

48. Open Dialogue with C-Suite

49. Measureable Business Results

50. Make a Schedule

51. Make a Schedule
Things to consider…
• Integrate other marketing strategies (advertising, sales, PR, etc.)
• Be flexible
• OK to be humorous
• Think through the photo
• Consider holidays, but don’t over use
• Don’t forget weekends, these matter too
• Plot out the big events
• Don’t make your audience work too hard
• Test and tweak!

52. Q&A
Q&A
Q&AQ&A
&A Q&A
Q&A
&A
Q&A
Q&A
Q&A?

53. Thank you so much!
allie@integratePR.com
@IntegratePR