This document provides information on how to effectively use Facebook pages for businesses and organizations. It discusses the differences between Facebook profiles and pages, with pages being designed for businesses to communicate with customers. It offers best practices for pages such as using a welcome page, posting a 50/50 mix of original and shared content, adding a call to action, and automating posts from blogs. It emphasizes engaging with followers and providing great content to keep people interested after they like the page. Overall it serves as a guide for using Facebook pages to promote businesses and organizations.

1. HOW TO “LIKE” YOUR Jerri Hammonds
& Marissa Stone
FACEBOOK PRESENCE

2. FAVORITE QUOTE

4. DIFFERENCE BETWEEN FB PAGE & PROFILE
 Now I have clear objectives, where does Facebook fit in?
 Facebook Pages are designed to:
 Allow businesses and organizations to have distinct presence on Facebook
 Provides you with tools to reach out to, and communicate with your target
audience by:
 Allow you to share information/content
 Draw attention to timely information
 Ask directly for feedback and engage in conversation
 Create to be a media rich, valuable presence for any artist, business or brand.
 If you create a profile for your business, your account may be disabled
for violating our Terms of Use.
 So, what is the difference between a PROFILE and a PAGE?

5. WHAT DO PROFILE/PAGES LOOK LIKE?
 Facebook profiles are meant to represent a single individual.
 Organizations of any type are not permitted to maintain an account
under the name of their organization.
 A Facebook Profile can be easily converted to a Facebook Page
PROFILE PAGE

6. SET CLEAR SOCIAL MEDIA OBJECTIVES
If some or all of these are what I want to accomplish,
where do I begin to put to work for me?
Objective of Social Media
 Build your email list
 Drive traffic to your website/blog
 Build awareness


Get audience/media attention
Create/improve relationships with audience
social media
 Increase referrals
 Establish yourself as a leading authority
 Be the thought leader in your field

7. BEST PRACTICES
 Welcome page converts to fans at 47% vs. Timeline at 23%
 Content:
 50/50 (Yours + “OPC: Other People’s Content”)
 Blogs
 Twitter Lists
 Facebook Lists
 E-zine subscriptions
 Alltop.com- the “online magazine rack” of the web
 88% of Facebook users do not return to the fan page once they
click the Like button…
 …they only see and interact with content in the News Feed
(Home)!

8. IT TAKES A VILLAGE TO RAISE A FB PAGE
 Engage your core group… there is something they can do to help
Promote core group to Administrator status

9. CREATE YOUR COVER IMAGE
 Develop a nice, well-designed profile pic (850 x 315 px)
 Quickly remove duplicate posts

10. CREATE A CALL TO ACTION
 Create a “call to action”

11. BEST PRACTICES
 Populating your page automatically
BLOG RSS -> Facebook Posts

12. BEST PRACTICES
 Populating your page automatically
BLOG RSS -> Facebook Posts

13. BUILD YOUR FOLLOWING
 Involve your core group… there is something they can do to help

14. Engage Your Audience
 Engage with your audience

15. MY PAGE HAS “LIKES” (NOW WHAT?)
Keeping people engaged:
Provide great content (not only most popular
sources).
Write captions for all Facebook photos -include links
to other content.
“Like” comments that your fans posting to let them
know you’ve read it.
Respond to your fans’ questions and comments
every day.

16. MY PAGE HAS “LIKES” (NOW WHAT?)
Keeping people engaged:
Ask, “ What are your top 3 questions about…?” or Use
Facebook’s Question function (enhanced news feed presence)
Offer a free webinar or a blog post featuring Q&A from FB.
Create a Facebook event (invite people on/off Facebook).
Use social plug‐ins (Add Like button to your website)
On your blog, use the Like button, but you can change the
word “Like” to “Recommend.”

17. WHY DON’T THEY COME?
 Once you build it, they will come?

18. PROMOTIONAL STRATEGIES
 Facebook friends, Chats, Events, Groups, other
Pages?
 “Think outside Facebook!”
 Twitter, LinkedIn, Google+
 Your blog and ezine
 Offline
 Print media
 Showcase your Facebook page at conferences

19. QUESTIONS/COMMENTS?
@JL_Hammonds
@Marissa_Stone