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Facebook SEO
The document discusses optimizing Facebook pages for search engine visibility. It provides tips for choosing a keyword-rich page name, selecting the right category, filling out the info tab and about section with descriptive text, and building links to the page by encouraging likes. It also explains how Facebook's EdgeRank algorithm works, prioritizing more recent, engaging posts like photos over links and status updates. Regularly posting fresh updates on the page wall is recommended to keep the page active and visible in Facebook search.
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Facebook SEO
- 1. Copyright 2011 PREasy.comLLCFacebook SEO Janak MehtaPR Easywww.PREasy.com
- 4. Copyright 2011 PREasy.comLLCIn This SessionFacebook SEOSteps To Optimize Facebook PageEdge Rank
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- 6. Facebook Page Vs.WebsiteCopyright 2011 PREasy.com LLC
- 7. Anatomy Of FacebookSearch Copyright 2011 PREasy.com LLCThe first level is Facebook Autosuggest (also referred to as “Auto-Complete” results):just start typing your search term to get instant results right below thesearch box:
- 8. Important To RememberFacebooksearch results are unique to each userFacebook search is likely to heavily rely on connectionsIt relies on exact match: for example, [blogging] versus [bloggers]: Copyright 2011 PREasy.com LLC
- 9. Blogging Vs. BloggersCopyright2011 PREasy.com LLC
- 10. Optimizing Facebook PageCopyright2011 PREasy.com LLC
- 11. Copyright 2011 PREasy.comLLCKeyword Rich Page Name
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- 14. Smart Vanity URLCopyright2011 PREasy.com LLCwww.facebook.com/username
- 15. Select Right CategoryCopyright2011 PREasy.com LLC
- 16. Use Info Tab& About BoxCopyright 2011 PREasy.com LLC
- 17. Copyright 2011 PREasy.comLLCUse Info Tab & About Box
- 18. Facebook Page NotesAddTwitter Favorites, Blog feed. www.twitter.com/username/favoritesExample: “lawn sprinkler repair michigan”Copyright 2011 PREasy.com LLC
- 19. Add Tabs ToYour PageCopyright 2011 PREasy.com LLC
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- 22. Copyright 2011 PREasy.comLLCBuild Links To Page
- 23. Copyright 2010 PREasy.comLLCLike Boxhttp://developers.facebook.com/docs/plugins/
- 24. Copyright 2010 PREasy.comLLCUse Facebook As Page
- 25. Use Facebook AsPageCopyright 2011 PREasy.com LLC
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- 27. Edge RankCopyright 2011PREasy.com LLC
- 28. Edge Rank SimplifiedAffinity= The relationship between you and each individual fanWeight= Photos > Videos > Links > Status updates > Apps. Time = The more recent your post, the higher your EdgeRankscoreCopyright 2011 PREasy.com LLC
- 29. Copyright 2010 PREasy.comLLCImage source: Likable Media
- 30. Object Vs. EdgeCopyright2011 PREasy.com LLC
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- 34. Copyright 2010 PREasy.comLLC 0-3 = Below average.
- 35. 4-7 = Average.
- 36. 7-20 =Above average.
- 37. 20 += Excellent.Pages with a very low amount of fans (<100) will most likely result in very high numbers due to a small sample size.
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- 39. How To IncreaseEdge RankAsk QuestionsAsk OpinionsIncorporate relevant photos Add videos Include links in postsInteract with FansRelate to current eventsKeep it “Fresh”Copyright 2011 PREasy.com LLC
- 41. Discover How VideoMarketing Can Help You Get More Leads, Build Trust In Marketplace And Increase SalesDate:Thursday, June 16th, 2011 Time: 6:00 pm to 9:00 pmLocation: Eastern Michigan University38777 Six Mile RoadSuite 410/411Livonia, Michigan 48152To Attend Please Call: 734-743-1736OrRegister Online: www.socialmediami.com/registerCopyright 2010 PREasy.com LLC
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- 43. Facebook SEOWhat itdoes: Facebook internal searchhelps users find content; Google andBing also rank Facebook Pages.Why it matters: Pages that are welldefined and optimized will get higherrankings both within Facebook and onthe major search engines.Copyright 2011 PREasy.com LLC
- 44. Facebook SEO -WhyYour Facebook Fan Page can outrank Your websiteFacebook has higher page rankMore Traffic than GooglePerez Hilton is getting 7Million visitors/month from Facebook(source: hitwise)Virtually zero competition Very Few SEOs are focusing on FacebookCopyright 2011 PREasy.com LLC
- 45. Anatomy Of FacebookSearch click to “See more results for…” to get to “Advanced Facebook” search resultsIncludes Pages, Friends, Posts By Friends, Applications and even web results ( powered by Bing).Copyright 2011 PREasy.com LLC
- 46. Important To RememberFacebooksearch results are unique to each userYou never know what your friends or just random users will see for any given search query. Facebook search is likely to heavily rely on connections: how “close” the user is to each page - how many of their friends Like it or even how many Friends of Friends Like it.It relies on exact match: for example, [blogging] versus [bloggers]: Copyright 2011 PREasy.com LLC
- 47. Copyright 2011 PREasy.comLLCKeyword Rich Page Name The name of a Facebook Page is also its actual page title tag ( You can change uptill 100 likes)Facebook search is biased to “exact match”: your page will only have a chance to show up if it has the exact word the user types in the search box.Rule of thumb: Name your page after your brand without trying to make it too descriptive. BUT make sure to use your full name and break into the separate words Example: “Social Media Michigan” is better than “SocialMediaMichigan”
- 48. Select Right CategoryMakesure to specify Category and Subcategory. It will help the listing to be more easily identified in Facebook search results.Copyright 2011 PREasy.com LLC
- 49. Use Info Tab& About BoxCopyright 2011 PREasy.com LLCFill “About us” box and “Info” tab to describe the business. These fields offer more “indexable” content for search engines.
- 50. Page (In-)Links:In Facebook‘off page’ focuses on having users Like your Page:Facebook Like = “vote” for a Page. Facebook uses Likes to measure both page popularity and relevancy to each separate user.More Likes = More links (search engines love)Copyright 2011 PREasy.com LLCBuild Links To Page
- 51. News Feed Visibility=> Edge RankCopyright 2011 PREasy.com LLC