This document provides an overview of enhancing a brand through various social media platforms. It discusses listening for conversations on social media, promoting social media presence through websites and emails. It then summarizes key aspects of popular social media platforms like LinkedIn, Facebook, Twitter, and blogs. These include how to create personal and company profiles, pages, and groups. It also discusses social media analytics and goals for social media engagement.

1. Enhancing Your Brand through Social Media For ODN of WNY June 10, 2011 Presenter Terry Babij

2. 2 Social Media Revolution by Socialnomics Click to connect to You Tube for Video

3. Conversation Prism Click for Source

4. Listening for pulse of community Lurkers Use search and other tools to listen for positive and negative conversations Promote Social Media with SHARING on Web-Sites and E-Mail messages

5. Various Platforms LinkedIn Facebook Twitter You Tube RSS Blogs

6. Click for Source

7. Social Media Iceberg So much going on out of sight! Need to pick your strategy Be prepared to alter course Once you have committed there is no stopping

8. Originally a place to post resumes and look for work. Now a popular B2B or Professional Social Network Single profile Business Networking Company pages LinkedIn Groups Discussions LinkedIn® Answers

9. My LinkedIn Profile Must be invited to join someone’s network and are only supposed to invite people you know (if you know e-mail) May ask others for introduction Some people have profiles but do not accept invitations??? Publications ETC Links

11. Upload Products

12. Make Announcements

13. Publicize Events

15. Facebook Many changes and updates. Hard to keep up. More conversational and less management than Web Site How to manage different profiles Personal Profiles Limited to 5,000 friends Personal Should not conduct business Small print may find your page gone

16. Personal Profiles cont’d May want multiple profiles? Personal Professional News feed delivered by FB to your wall Others can post or write on your wall Direct messages Pokes “PAGES” and “GROUPS”

17. Company Pages

18. Company Pages Business Focused or Not For Profit Create “Welcome” page so 1st time visitors do not land directly on wall using FBML Ideally less about you more about what the readers or FANS would like to see Find good content and share with questions or comments Goal 25 Likes to customize Page URL Real traction starts at 500-1,000 Likes

19. Pages Cont’d PEOPLE can Like not PAGES Use FB as Page to post to wall and others Need to post as Page to have Impressions People and Pages who “Like” can post on CO Wall if settings permit Admin can remove inappropriate posts Aim to be “REMARKABLE” Impressions and Insights

20. Insights

21. Impressions Similar context to advertizing. Impression = viewing Higher comment and LIKE should produce more impressions FB will suggest to others they think may be interested The Life of a post does last! Can be shared and then show on other walls Resides on Company Wall

22. Group Pages Groups different from Pages For Not 4 Profits, Clubs or Orgs. NKBA WNY NFCC Great way to have open conversations and community input

23. Insights to Goals Likes or Fans good for organic growth can this correlate to business growth? Active users Monthly, Weekly, Daily Interactions Comments Link back to Web Site measure with Google Analytics (Referring Site) Share and comments are gifts

24. Click for Source Twitter

25. Twitter Profiles (“@” Handles) Personal Professional Not required to follow all who follow Company Department or Job Specific Some companies have unique handle for each person Etiquette to follow all who follow @BestBuy many respond to question

26. Twitter Cont’d Half life of Tweet about 90 seconds Those who are communicating will see and it will be stored in your timeline No such thing as butting in on Twitter Need to listen and look for opportunities to contribute Twitter ideal way to publicize Blog It is okay to repeat yourself

27. Twitter Jargon Tweet Retweet #Hashtags Searches Saved #FF Tweetups Many Texting Acronyms used

28. Blogs Many platforms Wordpress Typeworks Blogger LinkedIn On website Must be scheduled and regular Use to create Social Media activity What would your readers be interested in?

29. Google as a Content Tool& other Applications Analytics Google Alerts Good News Google Reader Show Blog stats! Dashboards Tweetdeck

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31. Goals Likes FB Impressions and Feedback Company Web Site Registrations Inbound links from Social Media Added traffic on Web Site Blog traffic created Added traffic at Trade Shows

32. My Reading List Content Rules by C.C. Chapman and Anne Handley Six Pixels of Separation by Mitch Joel UnMarketing by Scott Stratten Flip the Funnel by Joseph Jaffey Engage Brian Solis Poke the Box Seth Godin Empowered by Josh Bernoff and Ted Schadler Forrester Research Do the Work by Steven Pressfield

33. Resources http://www.briansolis.com/ http://www.socialmediaexaminer.com/ www.google.com Many Blogs and podcasts subscribed to iTunes for Podcast management Intersection Consulting

34. Where to Find Me? LinkedIn Terry Babij Facebook Business Profile Terry Babij Personal Profile Terry Babij Different Picture Company www.facebook.com/berenson.corp Twitter Business Handle @TerryBabij Personal Handle @FE_CameraGuy Company @BerensonCorp Flickr Terry Babij E-Mails: Tbabij@Berensonhardware.com, Tbabij@cogeco.ca, Phone: Desk 716-332-4271 Cell: 716-348-7830 You can find many more free templates on the Presentation Magazine website www.presentationmagazine.com

35. Questions?