The document discusses how Integrate Public Relations helps clients integrate social media into their communications strategies. It recommends firms first monitor online conversations, understand their audience, and build an online presence. It then provides 7 steps to get started with social media, including setting up websites, search engine optimization, analytics tools, monitoring platforms, defining goals, connecting platforms, and engaging influencers.

1. Getting off the Ground
with Social Media

2. Integrate Public Relations
Integrate Public Relations
is an innovative public relations firm that
strategically integrates
new social media tools and tactics
into “old school”
communication methodology to achieve
current and long-term business growth

7. first thing’s first..
Monitor
and
Listen
to
the
Dialogue
Understand
Your
Audience
Build
an
Online
Presence
(that
people
want
to
see!)
• What
are
people
looking
for?
• Where
are
you
housing
most
of
your
content?

8. TO GET STARTED
1. Set
up
schedule
to
update
website
2. Incorporate
10
SEO
keywords
on
website
(back
end
&
in
copy)

10. TO GET STARTED
1. Set
up
schedule
to
update
website
2. Incorporate
10
SEO
keywords
on
website
(back
end
&
in
copy)
3.
Add
Google
AnalyNcs
to
the
backend
of
your
website
4. Set
up
monitoring
plaPorms
(Hootsuite,
Google
Alerts)

13. TO GET STARTED
1. Set
up
schedule
to
update
website
2. Incorporate
10
SEO
keywords
on
website
(back
end
&
in
copy)
3.
Add
Google
AnalyNcs
to
the
backend
of
your
website
4. Set
up
monitoring
plaPorms
(Hootsuite,
Google
Alerts)
5. Think
about
who
your
target
audience
is
and
what
your
goals
are
(increase
revenue,
build
awareness,
enhance
customer
service,
crisis
management)
6.
Connect
plaPorms
7. Find
influencers
and
communicate
with
them
online

14. @AllieDanziger
www.IntegratePR.com