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An Intro to Social Media

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Bull's-Eye Writing & Editing Services
Bull's-Eye Writing & Editing Services

The business of marketing is rapidly changing, and social media is a big part of that change. In this workshop, we’ll talk social-media strategy and the logistics of getting started with Facebook, Twitter, and LinkedIn. Topics will include time management, finding content to share, and measuring the results of your efforts.

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An Introduction to Social Media Presented by Wolf Hoelscher Bull's-Eye Writing & Editing Services
Is Social Media Worth It? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Are the Rules? ,[object Object],[object Object],[object Object],[object Object]
Inbound Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
So Many Sites, So Little Time ,[object Object],“ Seventy-five percent of your focus should be on what is happening off your web site concerning your brand, your industry, and your competitors.” Source: Halligan, Brian; Shah, Dharmesh; Scott, David Meerman (2009-10-02). Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series) (p. 12). Wiley. Kindle Edition.
What works best for you? ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Players
 
Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Stats ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Stats ,[object Object],[object Object],[object Object]
Platform ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Open Graph ,[object Object],[object Object],[object Object],[object Object],[object Object]
Pros ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cons ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
History ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Stats ,[object Object],[object Object],[object Object],[object Object],[object Object]
Third-Party Clients ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pros ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cons ,[object Object],[object Object],[object Object],[object Object]
 
History ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Stats ,[object Object],[object Object],[object Object],[object Object]
 
Platform ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Platform ,[object Object],[object Object],[object Object]
Platform ,[object Object],[object Object],[object Object],[object Object]
Platform ,[object Object],[object Object],[object Object],[object Object],[object Object]
Platform ,[object Object],[object Object],[object Object]
Pros ,[object Object],[object Object],[object Object],[object Object]
Cons ,[object Object],[object Object],[object Object],[object Object]
 
History ,[object Object],[object Object],[object Object]
Stats ,[object Object],[object Object],[object Object]
Stats
Platform ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Google+ Pages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pros ,[object Object],[object Object],[object Object],[object Object],[object Object]
Cons ,[object Object],[object Object],[object Object],[object Object]
Other Players ,[object Object],[object Object],[object Object],[object Object]
Other Players ,[object Object],[object Object],[object Object],[object Object]
Other Players ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Other Players ,[object Object],[object Object],[object Object],[object Object]
Other Players ,[object Object],[object Object],[object Object],[object Object],[object Object]
Finding Content to Share ,[object Object],[object Object],[object Object],[object Object],[object Object]
Connecting & Engaging ,[object Object],[object Object],[object Object],[object Object]
Connecting & Engaging ,[object Object],[object Object],[object Object],[object Object],[object Object]
Time Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Metrics ,[object Object],[object Object],[object Object],[object Object]
Keys to Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Keys to Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thanks! ,[object Object],[object Object],[object Object],[object Object]
Services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Follow Me! ,[object Object],[object Object],[object Object],[object Object],[object Object]

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