The document summarizes a lesson taught to 4th year secondary students in Spain on business promotion using English as the language of instruction. It defines the four elements of promotion as personal selling, sales promotion, public relations, and advertising. Examples are provided for each element, including using salespeople, discounts, sponsoring events, and placing ads in various media. Students are asked questions to help them understand how promotion strategies could be applied by a business.

1. PROMOTION
This unit belongs to a experimental project, a
plurilingual programme.
The students of 4th ESO who study the
optional subject EIE (Empresa i iniciatives
emprenedores) learnt the unit Promotion
using English as a vehicular language.

2. PROMOTION
Consists on giving information about the
product throughout four elements:
●Personal selling
●Sales promotion
●Public relations
●Advertising
The final goal is to sell the product o service
making some decisions related to personal
selling, sales promotions, public relations and
advertising.

3. PERSONAL SELLING
●The company hires salesmen, people who are in contact
with customers in order to persuade them and to sell the
product.
●Salesmen are often used to sell cars or home
improvements when the margin is high.

4. SALES PROMOTION
●All kind of promotions apart from advertising, personal
selling and public relations.
●Some examples are: BOGOF (Buy One Get One Free),
couponing, money-off promotions, competitions
introductory offers (such as buy digital TV and get free
installation), a free sample, a free gift and so on.

5. PUBLIC RELATIONS
●One organitzacion pays to be associated with a particular
event, I mean, a social, cultural or sport event in order to
improve its image.
●Public relations are called sponsorship. Some examples
could be: the Olympics or Formula 1. The attributes of the
event are then associated with the sponsoring organization.

6. ADVERTISING
●A company transmit information in order to gain a
response from the target market (public) using the mass
media (newspapers, TV, radio, cinema, internet …)

7. ACTIVITY
Link words between two
columns.
a)Adverts on TV
b)Couponing
c)Salesmen/women
d)Sponsoring an sport
event
1)Personal selling
2)Sales promotion
3)Public relations
4)Advertising

8. GROUP ACTIVITY
Promotion: Think about all these questions.
●Will you hire salespeople to be in contact with the
customers?
●What decisions (couponing, samples, gifts, money off,
offers …)will you make to increase sales in a short term?
●Will you use public relations? What kind of event would
you like to sponsor?
●Where and when can you transmit your message
in order to arrive to your target market (public)?
●Will you reach your audience by advertising in the press,
or on TV, or radio, or on internet?
Well done!