Christina Dominguez is seeking an entry-level marketing administrative assistant position. She has a Bachelor's degree in Marketing and experience consulting small businesses and non-profits. Her experience includes developing promotional campaigns, social media marketing, search engine marketing, market research, and fundraising. She is skilled in Microsoft Office, social media platforms, and analytics tools to measure marketing effectiveness.

1. Christina Dominguez<br />3113 Wildwood Dr. Concord, CA 94518 • (925)497-2491 • cjm.dominguez@gmail.com <br />Seeking an entry-level position in the capacity of:<br />MARKETING ADMINISTRATIVE ASSISTANT<br />Offer a Bachelor’s degree in Marketing, diverse experience, and a solid understanding of marketing strategies illustrated through academic projects and small business consulting activities that continues to develop and test theoretical strategies and business management skills in the areas of:<br />Customer ServiceMarket ResearchCompetitive AnalysisStrategy DevelopmentPromotionsSocial Media ManagementConceptual PlanningWeb-Based MarketingConsumer Behavior<br />EDUCATION<br />Bachelor of Science, Business Administration with an emphasis in Marketing, June 2011<br />CALIFORNIA STATE UNIVERSITY EAST BAY, HAYWARD, CA • 3.52 Major GPA <br />---Academic Research Projects---<br />Developed a promotional package to reposition a small B2B service company utilizing event marketing, the creation of direct marketing materials and the creation of an internet presence. Analysis and focus was given to the strategic value target, consumer population, product mix, communications, marketing penetration and ROI. Presented the elements of the campaign to business owner with very positive feedback. <br />Created a highly effective SEM campaign for a click and mortar consumer goods store utilizing Google AdWords and Analytics to evangelize in-store events. Monitored carefully the effectiveness and the click- through behaviors of target market. The owners were very pleased by the increase in customer traffic. <br />PROFESSIONAL AND VOLUNTEER EXPERIENCE<br />Marketing • Customer Service • Fundraising • Educating<br />Marketing Consultant, Self Directed Volunteer Feb. 2011-Present<br />Help B2C clients retain and reach potential clients through the implementation of effective integrated marketing plans <br />Design approaches proven to create brand visibility and product differentiation through creative promotional planning.<br />Increase customer following and brand awareness utilizing Social Media and SEM <br />Engage potential clients through events catering to the clients customer profile<br />Fundraising Coordinator, Woodside Fifth Grade Fundraising Committee Sept. 2010-June 2011<br />Organized and supervised highly profitable fundraising events unifying the community, the school and its families;

2. Negotiated contracts and permits as well as created marketing documents for communication and promotionLead Preschool Teacher, Children’s World Learning Center April 2003-June 2006<br />Provided quality childcare for diverse families