2014 Charleston Conference Charleston Neapolitan Session Thursday, Nov 6, 4:30 PM Franny Lee, SIPX Deanna Marcum, Ithaka S+R

1. Online Learning, MOOCs, and More
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© 2014 SIPX, Inc.
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November 6, 2014
Charleston Libraries Conference
Franny Lee
Co-Founder & Vice President Business Development
franny@sipx.com

2. What is SIPX?
A cloud-based web service for managing and
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sharing digital course materials
– Fast and easy set up of course readings, giving real-time
information to the course creator
– Save students money – Technology recognizes and applies
schools’ subscribed journals and books (20-35% savings)
– Fully copyright compliant; manages royalty
payments and permissions at scale
– Flexibly imbeds into digital platforms and
existing school workflows
– Delivers new benefits such as granular
analytics and unbundled purchasing

3. SIPX Intersects Content
Trends, Higher Education
Needs and the Digital Future
• Comprehensive content coverage
• Empower teachers and students
with unbundled choices
• Apply contextual access and pricing
• Open up valuable new data
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Unique perspective
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Educators
Librarians
and
subscribed
resources
Platforms
and MOOC
Providers
Copyright
Agents
Publishers
and
Creators
Schools
and
Bookstores
Open Sources (Open
Access, HathiTrust, CC)
Students

4. Creating an online learning project…
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Funding
Grants,
department/program
budgets
Platform and
technology
Website creation,
graphic design
Educators
Instructional Designers
Program Leads
Pedagogy, lecture
lessons and
assignments
Content and copyright issues
Video assets and
preparations
Scripts, rehearsals,
camera and filming,
lighting, sound
TA support
Student attention and
interaction, grading
Administration
IP ownership, legal
issues and approvals,
school policies
Outcomes/ass
essment
methodology

5. Data set – SIPX-supported MOOCs
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Course
Level
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Courses
Run To Date
(2013-2014)
Institutions Supported MOOC
Platforms
Disciplines
30
20 New
10 Re-runs
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Stanford
UT Austin
University of Melbourne
University of Glasgow
Harvard
Case Western University
Metropolitan Museum of Art
WellesleyX
HarvardX/MITX
TuftsX
4
edX
Coursera
NovoEd
FutureLear
n
Including:
Computer Science
History
Philosophy
Nutrition
Sociology
Education
Health
Business
Materials Science
…
Zero-dollar Paid Readings TOTAL
2013 4,462 10,024 14,486
2014 (as at Nov 3/14) 21,211 12,479 33,690
TOTAL 25,673 22,503 48,176
Transaction
Level

6. Characteristics of content selected by MOOCs
Readings per MOOC
• Range: From 1 reading to 24 readings
• Median: 9.5 readings (average 12 readings)
Type of reading (complete academic independence to instructor)
• 36% from journals; 63% from books
• Selected from 53 different publishers and 5 independent authors
• Self-generated readings used in 3 MOOCs (course notes, eBook)
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7. New moves by publishers
Context- or geography-based pricing
• 25 of 53 publishers and authors participated in differential pricing
• Discounts ranged from 50%-100% off list price
• Most common discount was 50% off for purchasers from developing
nations (as defined by OECD standards)
Base prices
• Base prices ranged from $0 to $22.50 per reading – reading size,
• 18% were base price $0 readings (before any applicable discounts)
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source and type varied greatly
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8. Engagement from students
Transactions per course ranged from ~100 to ~15,000
Of the 48,176 transactions, students were from:
• 183 countries in total
• Top 30 countries
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1 United States 19,730
2 Canada 2,275
3 United Kingdom 2,035
4 Australia 1,792
5 Spain 1,414
6 India 1,375
7 Germany 1,267
8 Brazil 1,219
9 Mexico 1,003
10 France 826
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21 Philippines 364
22 Turkey 362
23 Chile 356
24 Singapore 341
25 Peru 324
26 Argentina 299
27 Belgium 295
28 Nigeria 280
29 Poland 272
30 New Zealand 266
11 Netherlands 805
12 Russia 636
13 Italy 609
14 Switzerland 521
15 Colombia 466
16 Japan 464
17 South Africa 399
18 China 380
19 Sweden 378
20 Greece 369

9. Engagement from students
Factors that have affected engagement in readings:
• How readings are presented in the course by the instructor
• Instructor-generated materials were highest performing in a course
• Price – universal cost-accessibility
- 2566 discounted transactions
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from developing nations and
academic affiliations
- 124 transactions covered by
purchaser’s school’s
subscriptions

10. Sample of participation rates per course
*Mileage varies widely per course*
Total enrollment 32,648 30,020
Students completed 1% of coursework 5,035 8,976
Students completed 10% of coursework 1,668 2,912
Students attempted at least 1 of 3
graded essays
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563 538
Students received certificate 1003 1,566
Students completing 10% who received
certificate
Over 60% Over 53%
Readings consumed by students 930 1525

11. Extension to other types of online learning
Identify successful elements and adapt for:
- Distance education
- Continuing studies
- Corporate training
- Multi-campus/multi-school/international collaborations
- Undergraduate preparation courses
Asking new questions: (UT Austin post-MOOC survey)
Helpfulness of Course Features to Students
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12. 12
Students’ Goals
Students Measuring Success
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13. – Early in the maturity cycle, survey stage only
– Rare that nothing happens next
– Common that course makes adjustments or
improvements and continues forward in some form:
    
[RE-USE WHOLE……………………………….] [RE-USE PORTION OR ADAPT AN EXTRACT]
– School gauges motivation to allocate more resources
to MOOCs or new types of online learning projects
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What happens next?
• General observations:
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14. 14
© 2014 SIPX, Inc.
Confidential
Vice President, Business Development
Co-Founder
SIPX, Inc.
855 El Camino Real
Suite 13a-139
Palo Alto, CA 94301
franny@sipx.com
www.sipx.com