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Libraries as Participants in Online Learning 
1 
© 2014 SIPX, Inc. 
Confidential 
November 5, 2014 
Charleston Libraries Conference 
Franny Lee 
Co-Founder & Vice President Business Development 
franny@sipx.com
What is SIPX? 
A cloud-based web service for managing and 
2 
© 2014 SIPX, Inc. 
Confidential 
sharing digital course materials 
– Fast and easy set up of course readings, giving real-time 
information to the course creator 
– Save students money – Technology recognizes and applies 
schools’ subscribed journals and books (20-35% savings) 
– Fully copyright compliant; manages royalty payments and 
permissions at scale 
– Flexibly imbeds into digital platforms and existing school 
workflows 
– Delivers new benefits such as granular analytics and 
unbundled purchasing
SIPX Intersects Content 
Trends, Higher Education 
Needs and the Digital Future 
• Comprehensive content coverage 
• Empower teachers and students 
with unbundled choices 
• Apply contextual access and pricing 
• Open up valuable new data 
3 
Unique perspective 
© 2014 SIPX, Inc. 
Confidential 
Educators 
Librarians 
and 
subscribed 
resources 
Platforms 
and MOOC 
Providers 
Copyright 
Agents 
Publishers 
and 
Creators 
Schools 
and 
Bookstores 
Open Sources (Open 
Access, HathiTrust, CC) 
Students
SIPX: Instructor experience 
4 
Simple user 
experience 
Instant price 
information and 
options on open 
or free choices 
for students to 
make informed 
selections 
© 2014 SIPX, Inc. 
Confidential
SIPX: Student experience 
5 
© 2014 SIPX, Inc. 
Confidential 
A la carte or full cart purchase 
When library subscriptions are recognized 
Price: $0.00 
Students can purchase readings 
individually or all at once, and only 
pay for what they use 
Alternatively, schools can be 
invoiced for students’ purchases
SIPX: Integration into today’s teaching tools 
6 
© 2014 SIPX, Inc. 
Confidential 
Learning Management System 
Teacher’s own website or wiki 
MOOC
Needs and workflows differ per school 
7 
© 2014 SIPX, Inc. 
Confidential 
SIPX’s flexible technology supports wide range of uses 
– Faculty Campus-Wide Use (LMS integration) 
– Library Course Reserves 
– Distance and Online Learning 
– Continuing Studies with Mixed Matriculation 
– Bookstores 
– MOOCs 
– A La Carte Options
Common opportunities for libraries 
– Widely leverage subscription holdings to create cost 
savings for students and departments 
– Give faculty guidance on relevant open resources 
8 
© 2014 SIPX, Inc. 
Confidential 
• BUT faculty’s expectation today is that the experience must be as 
easy as a Google search 
– Give course creators guidance on copyright and content 
issues, preparation timelines, recommended 
resources/vendor services when setting up online learning 
projects 
– Participate in professor- or institution-created resources to 
explore revenue opportunities and sustainability in online 
learning 
– Participate in assessment and how libraries can draw 
content data back in for collections and other purposes
Creating an online learning project… 
9 
© 2014 SIPX, Inc. 
Confidential 
Funding 
Grants, 
department/progr 
am budgets 
Platform and 
technology 
Website creation, 
graphic design 
Educators 
Instructional Designers 
Program Leads 
Pedagogy, lecture 
lessons and 
assignments 
Content and copyright issues 
Video assets and 
preparations 
Scripts, rehearsals, 
camera and filming, 
lighting, sound 
TA support 
Student attention and 
interaction, grading 
Administration 
IP ownership, legal 
issues and approvals, 
school policies 
Outcomes/ass 
essment 
methodology
Data set – SIPX-supported MOOCs 
10 
Course 
Level 
© 2014 SIPX, Inc. 
Confidential 
Courses 
Run To Date 
(2013-2014) 
Institutions Supported MOOC 
Platforms 
Disciplines 
30 
20 New 
10 Re-runs 
10 
Stanford 
UT Austin 
University of Melbourne 
University of Glasgow 
Harvard 
Case Western University 
Metropolitan Museum of Art 
WellesleyX 
HarvardX/MITX 
TuftsX 
4 
edX 
Coursera 
NovoEd 
FutureLear 
n 
Including: 
Computer Science 
History 
Philosophy 
Nutrition 
Sociology 
Education 
Health 
Business 
Materials Science 
… 
Zero-dollar Paid Readings TOTAL 
2013 4,462 10,024 14,486 
2014 (as at Nov 3/14) 21,211 12,479 33,690 
TOTAL 25,673 22,503 48,176 
Transaction 
Level
Characteristics of content selected by MOOCs 
Readings per MOOC 
• Range: From 1 reading to 24 readings 
• Median: 9.5 readings (average 12 readings) 
Type of reading (complete academic independence to instructor) 
• 36% from journals; 63% from books 
• Selected from 53 different publishers and 5 independent authors 
• Self-generated readings used in 3 MOOCs (course notes, eBook) 
11 
© 2014 SIPX, Inc. 
Confidential
Engagement from students 
Factors that have affected engagement in readings: 
• How readings are presented in the course by the instructor 
• Instructor-generated materials were highest performing in a course 
• Price – universal cost-accessibility 
- 2566 discounted transactions 
12 
© 2014 SIPX, Inc. 
Confidential 
from developing nations and 
academic affiliations 
- 124 transactions covered by 
purchaser’s school’s 
subscriptions
Visibility on your campus’ content behaviors 
Completes the picture of subscribed and non-subscribed 
content usage, and where usage occurs, on your campus 
13 
© 2014 SIPX, Inc. 
Confidential
– Early in the maturity cycle, survey stage only 
– Rare that nothing happens next 
– Common that course makes adjustments or 
improvements and continues forward in some form: 
     
– School gauges motivation to allocate more resources 
to MOOCs or new types of online learning projects 
14 
What happens next? 
• General observations: 
© 2014 SIPX, Inc. 
Confidential
Extension to other types of online learning 
Identify successful elements and adapt for: 
- Distance education 
- Continuing studies 
- Corporate training 
- Multi-campus/multi-school/international collaborations 
- Undergraduate preparation courses 
Asking new questions: (from UT Austin post-MOOC survey) 
Helpfulness of Course Features to Students 
15 
© 2014 SIPX, Inc. 
Confidential
16 
Students’ Goals 
Students Measuring Success 
© 2014 SIPX, Inc. 
Confidential
17 
© 2014 SIPX, Inc. 
Confidential 
Vice President, Business Development 
Co-Founder 
SIPX, Inc. 
855 El Camino Real 
Suite 13a-139 
Palo Alto, CA 94301 
franny@sipx.com 
www.sipx.com

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Libraries as Participants in Online Learning (Franny Lee, SIPX)

  • 1. Libraries as Participants in Online Learning 1 © 2014 SIPX, Inc. Confidential November 5, 2014 Charleston Libraries Conference Franny Lee Co-Founder & Vice President Business Development franny@sipx.com
  • 2. What is SIPX? A cloud-based web service for managing and 2 © 2014 SIPX, Inc. Confidential sharing digital course materials – Fast and easy set up of course readings, giving real-time information to the course creator – Save students money – Technology recognizes and applies schools’ subscribed journals and books (20-35% savings) – Fully copyright compliant; manages royalty payments and permissions at scale – Flexibly imbeds into digital platforms and existing school workflows – Delivers new benefits such as granular analytics and unbundled purchasing
  • 3. SIPX Intersects Content Trends, Higher Education Needs and the Digital Future • Comprehensive content coverage • Empower teachers and students with unbundled choices • Apply contextual access and pricing • Open up valuable new data 3 Unique perspective © 2014 SIPX, Inc. Confidential Educators Librarians and subscribed resources Platforms and MOOC Providers Copyright Agents Publishers and Creators Schools and Bookstores Open Sources (Open Access, HathiTrust, CC) Students
  • 4. SIPX: Instructor experience 4 Simple user experience Instant price information and options on open or free choices for students to make informed selections © 2014 SIPX, Inc. Confidential
  • 5. SIPX: Student experience 5 © 2014 SIPX, Inc. Confidential A la carte or full cart purchase When library subscriptions are recognized Price: $0.00 Students can purchase readings individually or all at once, and only pay for what they use Alternatively, schools can be invoiced for students’ purchases
  • 6. SIPX: Integration into today’s teaching tools 6 © 2014 SIPX, Inc. Confidential Learning Management System Teacher’s own website or wiki MOOC
  • 7. Needs and workflows differ per school 7 © 2014 SIPX, Inc. Confidential SIPX’s flexible technology supports wide range of uses – Faculty Campus-Wide Use (LMS integration) – Library Course Reserves – Distance and Online Learning – Continuing Studies with Mixed Matriculation – Bookstores – MOOCs – A La Carte Options
  • 8. Common opportunities for libraries – Widely leverage subscription holdings to create cost savings for students and departments – Give faculty guidance on relevant open resources 8 © 2014 SIPX, Inc. Confidential • BUT faculty’s expectation today is that the experience must be as easy as a Google search – Give course creators guidance on copyright and content issues, preparation timelines, recommended resources/vendor services when setting up online learning projects – Participate in professor- or institution-created resources to explore revenue opportunities and sustainability in online learning – Participate in assessment and how libraries can draw content data back in for collections and other purposes
  • 9. Creating an online learning project… 9 © 2014 SIPX, Inc. Confidential Funding Grants, department/progr am budgets Platform and technology Website creation, graphic design Educators Instructional Designers Program Leads Pedagogy, lecture lessons and assignments Content and copyright issues Video assets and preparations Scripts, rehearsals, camera and filming, lighting, sound TA support Student attention and interaction, grading Administration IP ownership, legal issues and approvals, school policies Outcomes/ass essment methodology
  • 10. Data set – SIPX-supported MOOCs 10 Course Level © 2014 SIPX, Inc. Confidential Courses Run To Date (2013-2014) Institutions Supported MOOC Platforms Disciplines 30 20 New 10 Re-runs 10 Stanford UT Austin University of Melbourne University of Glasgow Harvard Case Western University Metropolitan Museum of Art WellesleyX HarvardX/MITX TuftsX 4 edX Coursera NovoEd FutureLear n Including: Computer Science History Philosophy Nutrition Sociology Education Health Business Materials Science … Zero-dollar Paid Readings TOTAL 2013 4,462 10,024 14,486 2014 (as at Nov 3/14) 21,211 12,479 33,690 TOTAL 25,673 22,503 48,176 Transaction Level
  • 11. Characteristics of content selected by MOOCs Readings per MOOC • Range: From 1 reading to 24 readings • Median: 9.5 readings (average 12 readings) Type of reading (complete academic independence to instructor) • 36% from journals; 63% from books • Selected from 53 different publishers and 5 independent authors • Self-generated readings used in 3 MOOCs (course notes, eBook) 11 © 2014 SIPX, Inc. Confidential
  • 12. Engagement from students Factors that have affected engagement in readings: • How readings are presented in the course by the instructor • Instructor-generated materials were highest performing in a course • Price – universal cost-accessibility - 2566 discounted transactions 12 © 2014 SIPX, Inc. Confidential from developing nations and academic affiliations - 124 transactions covered by purchaser’s school’s subscriptions
  • 13. Visibility on your campus’ content behaviors Completes the picture of subscribed and non-subscribed content usage, and where usage occurs, on your campus 13 © 2014 SIPX, Inc. Confidential
  • 14. – Early in the maturity cycle, survey stage only – Rare that nothing happens next – Common that course makes adjustments or improvements and continues forward in some form:      – School gauges motivation to allocate more resources to MOOCs or new types of online learning projects 14 What happens next? • General observations: © 2014 SIPX, Inc. Confidential
  • 15. Extension to other types of online learning Identify successful elements and adapt for: - Distance education - Continuing studies - Corporate training - Multi-campus/multi-school/international collaborations - Undergraduate preparation courses Asking new questions: (from UT Austin post-MOOC survey) Helpfulness of Course Features to Students 15 © 2014 SIPX, Inc. Confidential
  • 16. 16 Students’ Goals Students Measuring Success © 2014 SIPX, Inc. Confidential
  • 17. 17 © 2014 SIPX, Inc. Confidential Vice President, Business Development Co-Founder SIPX, Inc. 855 El Camino Real Suite 13a-139 Palo Alto, CA 94301 franny@sipx.com www.sipx.com