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August 12 NISO Webinar: MOOCs and Libraries: A Brewing Collaboration.


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About the Webinar

The development and rising popularity of the massive open online course (MOOC) presents a new opportunity for libraries to be involved in the education of patrons, to highlight the resources libraries provide and to further demonstrate the value of the library to administrators. There are, of course, a host of logistics to be considered when deciding to organize or support a MOOC. Diminished library budgets and staffing levels challenge libraries both monetarily and administratively. Marketing the course, mounting it on a site, securing copyright permissions and negotiating licensing for course materials, managing the course while in progress and troubleshooting technical problems add to the issues that have caused some libraries to hesitate in joining the MOOC movement. On the other hand, partnerships such as that between Georgetown University and edX, itself an initiative of Harvard and MIT, allow a pooling of resources thereby easing the burden on any one library. In some cases price breaks for certain course materials used in MOOCs can help draw students to the course, though the pricing must still be negotiated by the course organizer. A successful MOOC, such as the RootsMOOC, created by the Z. Smith Reynolds Library at Wake Forest University and the State Library of North Carolina, can bring awareness of library resources to a broad audience.

In the end, libraries must ask whether the advantages of participating in a MOOC outweigh the challenges. The speakers for this webinar will consider these issues surrounding MOOCs and libraries and try to answer the question of whether the impact of libraries on MOOCs has been realized or is still brewing.


Todd Carpenter, Executive Director, NISO

MOOCS: Assessing the Landscape and Trends of Open Online Learning
Heather Ruland Staines, Director Publisher and Content Strategy, ProQuest SIPX

The RootsMOOC Project or: that time we threw a genealogy party and 4,000 people showed up
Kyle Denlinger, eLearning Librarian, Wake Forest University Z. Smith Reynolds Library

Rebecca Hyman, Reference and Outreach Librarian, Government and Heritage Library, State Library of North Carolina

MOOCS and Me: Georgetown's Experience with MOOC Production
Barrinton Baynes, Multimedia Projects Manager, Gelardin New Media Center, Georgetown University Library

Published in: Education
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August 12 NISO Webinar: MOOCs and Libraries: A Brewing Collaboration.

  1. 1. Wednesday, August 12, 2015 NISO Webinar: MOOCs and Libraries: A Brewing Collaboration NISO Webinar • August 12, 2015 Welcome! There are two components to this webinar: 1. The online presentation: Congratulations, you have logged in successfully! You will see the slides for today’s event and be able to ask questions via the web interface. 2. The audio portion: Dial 888-858-6021 on your telephone. When prompted, enter the Conference Code 258-361-5155 #. ***NOTE: Audio Broadcast is available and it should play automatically over your computer speakers. However, the telephone is the preferred method of receiving the audio portion of this webinar. Technical assistance is available by: Calling 1-877-812-4501 (U.S. and Canada) or +1 706-634-2415 (International)
  2. 2. Frequently Asked Questions Yes Yes You will receive an e-mail with information on how to access these following the webinar. Will I be able to get a copy of these slides after the event? Is this webinar being recorded so that I can view it at a later time?
  3. 3. 3 NISO Webinar How it works: • Let the presentation run; you do not have to interact with your computer. • Your phone conference line is on listen-only mode. If you have a question during the meeting send a message to the presenter using the “Q&A” button at the bottom-right corner of the screen (more on this is on the next slide). • NISO has developed a quick tutorial, How to Participate in a NISO Web Event. Please view the recording, which is an overview of the web conferencing system and will help to answer the most commonly asked questions regarding participating in an online Webex event. Technical assistance (provided by Cisco WebEx Support Center) is available by: • Call 1-877-812-4501 (U.S. and Canada) or +1 (706) 643-6127 (International)
  4. 4. NISO 2015 Events • September 9: NISO Two-part Webinar: Part 1 The Practicality of Managing "E": Licensing • September 16: NISO Two-part Webinar: Part 2 The Practicality of Managing "E": Part 2: Staffing • September 23: NISO Virtual Conference Scholarly Communication Models: Evolution or Revolution • October 1: NISO Training Thursday Using Alerting Systems to Ensure OA Policy Compliance • October 5 & 6: NISO In-Person Forum (Baltimore, Maryland) The Future of Library Resource Discovery • October 14: NISO Webinar Cloud and Web Services for Librarians
  5. 5. NISO Webinar: MOOCs and Libraries: A Brewing Collaboration Wednesday, August 12, 2015 Speakers: Heather Ruland Staines, Director Publisher and Content Strategy, ProQuest SIPX f Kyle Denlinger, eLearning Librarian, Wake Forest University, Z. Smith Reynolds Library Rebecca Hyman, Reference and Outreach Librarian, Government and Heritage Library, State Library of North Carolina f Barrinton Baynes, Multimedia Projects Manager, Gelardin New Media Center, Georgetown University Library
  6. 6. What we’ve learned about MOOCs! August 12, 2015 NISO Webinar Heather Ruland Staines Director Publisher and Content Strategy
  7. 7. Major MOOC Providers • Coursera (April 2012) – Daphne Koller and Andrew Ng – 119 institutions, 1000 courses – 13+ million registrants • edX (May 2012) – Anant Agarwal – 60 universities, 300 courses, – 3 million registered users • Udacity (June 2011) – Sebastian Thrun, David Stavens, Mike Sokolsky – 12 full courses, 26 free courseware – 1.6 million students
  8. 8. Wait, There’s More!
  9. 9. International/Regional Players Too • Futurelearn (UK) – 140 nations • OpenupEd (European) • Veduca (Latin America) • Alison (Ireland) • UniMOOC (Spain) • iversity (Germany) • Open2Study (Australia) • Eduson (BRIC) • Edraak (Arab World) • XuetangX (China) • France Universite Numerique • Schoo (Japan)
  10. 10. What is SIPX? A cloud-based web service for managing and sharing digital course materials – Fast and easy set up of course readings, giving real-time information to the course creator – Save students money – Technology recognizes and applies schools’ subscribed journals and books (20-35% savings) – Fully copyright compliant; manages royalty payments and permissions at scale – Flexibly imbeds into digital platforms and existing school workflows – Delivers new benefits such as granular analytics and unbundled purchasing
  11. 11. Educators Librarians and subscribed resources Platforms and MOOC Providers Copyright Agents Publishers and Creators Schools and Bookstores Open Sources (Open Access, HathiTrust, CC) Students SIPX Intersects Content Trends, Higher Education Needs and the Digital Future • Comprehensive content coverage • Empower teachers and students with unbundled choices • Apply contextual access and pricing • Open up valuable new data Unique perspective
  12. 12. Funding Grants, department/program budgets Platform and technology Website creation, graphic design Educators Instructional Designers Program Leads Pedagogy, lecture lessons and assignments Content and copyright issues Video assets and preparations Scripts, rehearsals, camera and filming, lighting, sound TA support Student attention and interaction, grading Administration IP ownership, legal issues and approvals, school policies Outcomes/ assessment methodolog y Creating an online learning project…
  13. 13. Data set – SIPX-supported MOOCs Courses Run To Date (2013- 2015) Institutions Supported MOOC Platform s Disciplines 35 23 New 12 Re- runs 10 Stanford UT Austin University of Melbourne University of Glasgow Harvard Case Western University Metropolitan Museum of Art WellesleyX HarvardX/MITX TuftsX 4 edX Coursera NovoEd FutureLea rn Including: Computer Science History Philosophy Nutrition Sociology Education Health Business Materials Science … Zero-dollar Paid Readings TOTAL 2013 4,462 10,024 14,486 2014 23,098 16,184 39,282 2015 4,964 4,937 9,901 TOTAL 32,524 31,145 63,669 Course Level Transaction Level
  14. 14. Characteristics of content selected by MOOCs Readings per MOOC • Range: From 1 reading to 24 readings • Median: 9.5 readings (average 12 readings) Type of reading (complete academic independence to instructor) • 50% from journals; 42% from books • Selected from 53 different publishers and 5 independent authors • Self-generated readings used in 3 MOOCs (course notes, eBook)
  15. 15. New moves by publishers Context- or geography-based pricing • 25 of 53 publishers and authors participated in differential pricing • Discounts ranged from 50%-100% off list price • Most common discount was 50% off for purchasers from developing nations (as defined by OECD standards) Base prices • Base prices ranged from $0 to $22.50 per reading – reading size, source and type varied greatly • 18% were base price $0 readings (before any applicable discounts)
  16. 16. Engagement from students Transactions per course ranged from ~100 to ~15,000 Of the 48,176 transactions, students were from: • 183 countries in total • Top 30 countries 1 United States 23,596 2 Canada 3,193 3 United Kingdom 2,695 4 Australia 2,502 5 Spain 1,815 6 India 1,753 7 Germany 1,637 8 Brazil 1,570 9 Mexico 1,258 10 Netherlands 1,143 21 Philippines 464 22 New Zealand 461 23 China 451 24 Chile 441 25 Turkey 437 26 Singapore 407 27 Argentina 379 28 Peru 377 29 Poland 367 30 Austria 352 11 France 1,090 12 Italy 864 13 Russian Fed 818 14 Switzerland 717 15 South Africa 599 16 Colombia 568 17 Japan 536 18 Belgium 500 19 Greece 479 20 Sweden 474
  17. 17. Engagement from students Factors that have affected engagement in readings: • How readings are presented in the course by the instructor • Instructor-generated materials were highest performing in a course • Price – universal cost-accessibility - 2566 discounted transactions from developing nations and academic affiliations - 182 transactions covered by purchaser’s school’s subscriptions
  18. 18. Sample of participation rates per course *Mileage varies widely per course* Total enrollment 32,648 30,020 Students completed 1% of coursework 5,035 8,976 Students completed 10% of coursework 1,668 2,912 Students attempted at least 1 of 3 graded essays 563 538 Students received certificate 1003 1,566 Students completing 10% who received certificate Over 60% Over 53%
  19. 19. Helpfulness of Course Features to Students Identify successful elements and adapt for: - Distance education - Continuing studies - Corporate training - Multi-campus/multi-school/international collaborations - Undergraduate preparation courses Asking new questions: (UT Austin post-MOOC survey) Extension to other types of online learning
  20. 20. Students Measuring Success Students’ Goals
  21. 21. • General observations: – Early in the maturity cycle, survey stage only – Rare that nothing happens next – Common that course makes adjustments or improvements and continues forward in some form: – School gauges motivation to allocate more resources to MOOCs or new types of online learning projects What happens next?     [RE-USE WHOLE……………………………….] [RE-USE PORTION OR ADAPT AN EXTRACT]
  22. 22. Any Questions?
  23. 23. MOOCS and Me:Georgetown University's Experience with MOOCS and EdX Barrinton Baynes Multimedia Project Manager/Multimedia Specialist Gelardin New Media Center, Georgetown University
  24. 24. 01 Initial Phases of MOOC Development ✤ The ITEL Initiative ✤ Building teams ✤ Projects and Their Applied Workflow
  25. 25. Initiative on Technology-Enhanced Learning ✤ In 2012 Georgetown University invested $8 million in an Initiative on Technology-Enhanced Learning (ITEL) ✤ Immediate Challenges ✤ Call sent out for project proposals Fall 2012 ✤ Most of the proposals we received were projects designed by faculty with limited to no multimedia experience, therefore a great deal of time was spent trying to figure out efficient workflows for each. ✤ Video production for our first MOOC, “Globalization: Winners and Losers” began June 2013
  28. 28. 01 Presentation ✤Distracting ✤Bad Audio ✤Not cool
  29. 29. Developing Teams and Resources for MOOC Production: Phase 1 ✤ The initial ITEL video production team (Years 2010 - 2012) - Ryan Walter ✤ Late 2012 - Barrinton Baynes was tasked with providing ITEL project support ✤ Early 2013 Alfred Schoeninger was hired as a videographer. ✤ HDV Cameras were replaced by tapeless Canon C100 Cameras. Mics, lights, hard drives, and numerous production accessories were purchased.
  30. 30. 01 Developing Teams for MOOC Production: Phase 2 Coordinating team members based on projects. To complete the production team we added the following: *Instructional Designers *Graduate Assistants *Project Coordinators
  31. 31. OUR GOAL: to create rich, design-forward user experiences with each element tailored to a single question what do we want our students to learn?
  32. 32. Pre-production
  33. 33. Pre-production ✤ Shortcuts in pre are paid for by post
  34. 34. 01 Pre-production ✤ Assess various ways of delivering course content. ✤ Plan and Shoot Course Trailer for EdX ✤ Scout Locations ✤ Creating a Georgetown brand ✤ Faculty comfort and relevance ✤ Natural Space vs White vs. Black backdrop
  35. 35. Production ✤ Audio (Dealing with ambient sound) ✤ Lighting ✤ Experimentation (Angles, cameras, graphics) ✤ Single vs. Multiple people
  36. 36. 01 Post-production ✤ Edit and create drafts of content ✤ Work with graphic designer to recreate images. ✤ Upload Drafts to YouTube ✤ Make videos ADA Compliant by utilizing the transcription services of 3Play Media.
  37. 37. Post-production Update Production Spreadsheet
  38. 38. Post-production Add content to the EdX platform by using EdX Studio. • This includes questions, videos, transcripts, etc.
  39. 39. Globalization's Winners and Losers: Challenges for Developed and Developing Countries
  40. 40. Globalization's Winners and Losers: Challenges for Developed and Developing Countries
  41. 41. 01 Key take-away of Globalization MOOC Project ✤ Production and Post-Production highly benefits from adequate project support ✤ The Key Players ✤ Course Manager ✤ Managed content delivery & Fact Checking ✤ Teaching Assistant ✤ Transcribing & Fact Checking
  42. 42. Genomic Medicine Gets Personal
  43. 43. Genomic Medicine Gets Personal
  44. 44. 01 Key take-away of the Genomics MOOC Project ✤ The ratio of those providing Content Support vs Participating Faculty was too great. 4:18 ✤ Recommended solution: ✤ For graphic heavy projects pre- production is key to making the post-production process more efficient.
  45. 45. Terrorism Counter-Terrorism
  46. 46. Terrorism Counter-Terrorism Creating an Interactive Simulation with Interlude
  47. 47. Terrorism Counter-Terrorism Creating an Interactive Simulation with Interlude
  48. 48. 01 Key take-away of the Terrorism MOOC Project ✤ Teaching Assistant's participating onset fact-checking, and providing suggestions for edits during post- production was extremely helpful.
  49. 49. Current Relationship with EdX
  50. 50. Current Relationship with EdX Courses located on EdX • Terrorism and Counterterrorism (2nd Iteration) • Genomics Get’s Personal (2nd Iteration) Courses Utilizing EdX as a Landing Page • The Divine Comedy: Dante’s Journey to Freedom,Part 1, Part 2 (Pur gatorio), and Part 3 (Paradiso) • Introduction to Bioethics (2nd Iteration)(*Produced by contracted Vide o Production Team) Streamlined EdX upload process • Drag and drop feature • Create archived video directly in EdX Studio • Changes to YouTube transcripts are automatically recognized in EdX Studio
  51. 51. Question?
  52. 52. Contact Barrinton Baynes Multimedia Project Manager/Multimedia Specialist Gelardin New Media Center, Georgetown University
  53. 53. NISO Webinar • August 12, 2015 Questions? All questions will be posted with presenter answers on the NISO website following the webinar: NISO Webinar MOOCs and Libraries: A Brewing Collaboration
  54. 54. Thank you for joining us today. Please take a moment to fill out the brief online survey. We look forward to hearing from you! THANK YOU