وقتی‌سی‌ام‌اس وب‌سایت را منتقل می‌کنید، به چه مواردی باید دقت کرد؟ چه کنیم که موقعیت و میزان ترافیک ورودی تحت تاثیر قرار نگیرد؟ مهاجرت و تغییر سی‌ام‌اس، تغییراتی در دسترسی پذیری گوگل به وب‌سایت شما ایجاد می‌کند که در زمان انتقال، باید مورد توجه قرار دهید. موارد بسیار دیگری نیز وجود دارد که در بهترین حالت باید حداقل بررسی کنید. اگر موقعیتی دارید که ممکن است در گوگل از دست بدهید، هیچ‌گاه بدون یک چک‌لیست کامل از پروسه، انتقال را آغاز نکنید. در این ویدئویی که بر روی این اسلاید تهیه شده است، سعی شده به رغم این که نسخهٔ واحدی برای همه‌ٔ وب‌سایت‌ها وجود ندارد، مرور کاملی بر سرفصل‌های حساس برای قبل، بعد و در حین انتقال، صورت بگیرد. ویدئو مرتبط با اسلاید: http://bit.ly/35xlJ91 === "CMS Migration and SEO" "Taking care of SEO while you’re moving the website." What to do about SEO, when you’re moving the website into a new CMS (Content Management System), so no dramatic drop occurs in google’s referral traffic and prevent any loss on SERPs keyword ranking. === مهدی ملک‌زاده mim.malekzadeh@gmail.com Skype: medil0ne linkedin.com/in/malekzade twitter.com/medil0ne

1. CMS Migration and SEO
What to do about SEO, when you’re moving the website into a new CMS (Content
Management System), so no dramatic drop occurs in google’s referral traffic and
prevent any loss on SERPs keyword ranking.
by Mehdi Malekzadeh | April 9, 2019
Taking care of SEO while you’re moving the website.

2. Hold on a minute: Assumptions
- You know what is a website migration.
- You know migration is necessary.
- You know SEO.
- You’re planning for improvement.
- You do have Back-ups.

3. Before the migration
1. Sweet Wordpress and Yoast
2. URL Structure Configuration and Settings
3. Meta Titles and Description
4. htaccess File and Redirects
5. Internal Links Update
6. Robots.txt
7. 404 Page
8. Technical SEO Check-ups

4. Sweet Wordpress and Yoast
- Wordpress: It’s the best choice almost often
- Yoast, the best
- Good for Smalls

5. URL Structure Configuration and Settings
- Didn’t do it at all? Probably!
- The Whole thing is super important
- Website architecture: some huge other thing!

6. Meta Titles and Description
- What?!
- Move them!
- Use Yoast
- Do some improvement if needed

7. htaccess File and Redirects
- forcurrent URLs list, use search console: Links--Internal Links--Download CSV or use Google Sheet
button
- Define the Destination URLs. [URL Structure]
- The file itself

8. Internal Links Update
- Search Console: Links--Internal Links
- Google Advanced Search Commands

9. Robots.txt
- What’s that?!
- Commands for search engine bots
- Tester is not supported in new search console - Farvardin 98 / April 2019
- https://www.google.com/webmasters/tools/robots-testing-tool

10. 404 Page
- Take it serious? maybe.
- Best practices
- Important anyway

11. Technical SEO Check-ups
- H Tags
- Do some tests
- Website’s COPY

12. After the migration
1. Crawl Errors
2. Redirects
3. Broken Links
4. XML and HTML SiteMaps
5. Fetch and Render in GSC
6. Server Responses and Website Performance
7. Mobile Usability and Responsive
8. Installations
9. Things to follow
10. Could be more or less
11. Some Sources
12. me?!
Bounce: Xenu’s Link Sleuth

13. Crawl Errors
- GSC: Index Coverage Report
- GSC: URL Inspection Tool
- Fix them of course

14. Redirects
- Semrush: Site Audit tool--Issues' tab---select ‘Redirect chains and loops’
- For domain redirect check: httpstatus.io
- Use ScreamingFrog
- Check Manually

15. Broken Links
- Use Google Analytics
- https://validator.w3.org/checklink
- Ahrefs.com and Semrush
- As always: Wordpress Plugins
- URLProfiler
- DeepCrawl
- The Favurite: Xenu’s Link Sleuth

16. - Broken links, ordered by link
- Broken links, ordered by page
- List of redirected URLs
- List of valid URLs you can submit to a search engine
- Site Map of HTML pages with a Title
- Broken page-local links
- Orphan files
- Statistics for managers
Xenu’s Link Sleuth
- September 4th, 2010
- DOWNLOAD / FAQ - Can I support the author: http://home.snafu.de/tilman/xenulink.html
- The homepage of Tilman Hausherr: http://home.snafu.de/tilman/index.html#xenu

17. XML and HTML SiteMaps
- Why Use Yoast?
- Do you need an HTML Sitemap?

18. Fetch and Render in GSC
- GSC and GA to find your most authoritative pages
- Fetch and render these pages at least | Use the new URL Inspection Tool

19. Server Responses and Website Performance
- Pingdom
- GTMetrix
- PageSpeed Insights Tool

20. Mobile Usability and Responsive
- Do manual responsive checks
- Find some tools for responsive checks
- Mobile Usability Test by the Google Tool

21. Installations
- Search Console
- Google Analytics
- Hotjar
- Heap
- Others, of course.

22. Things to follow
- Follow regularly.
- Follow for 3~6 months.
- Google Referral Traffic
- SERPs Rankings
- Backlinks Profile
- Duration Time, Bounce Rate, Sessions, Users
- Google Indexed Page
- Broken Links

23. Could be more or less
- Schema markup
- Canonicals
- Content issues
- New domain
- Social Media and PPC Campaigns
- Http | Http | www | none www
- Hreflang
- SEO tool for migrations and releases: searchviu.com

24. Some Sources
- Content Kingapp: The Ultimate Guide to Successful Website Migrations
- Search Engine Watch: The Ultimate Platform Migration and Redirection Plan for SEO
- MOZ.com | The Website Migration Guide: SEO Strategy, Process, & Checklist
- Seer Interactive: Website Migration SEO Checklist: How to Prevent Organic Traffic Looses
- Conductor | The Ultimate Website Migration Checklist
- Semrush | 16 Crucial SEO Steps to Take When Migrating your Website
- ClicMinded | The 2019 Site Migration SEO Checklist
- Equator | 5 Pages PDF | Website migration SEO checklist
- West Werk | 14 Pages PDF | How to Move Content & Preserve SEO in a Website Redesign
- G S Q I | Challenging Murphy’s Law – 8 Immediate SEO Checks After A CMS Migration Goes Live
- Wolfgang Digital | Step-by-Step Site Migration Roadmap
- Search Engine Journal | Ecommerce Platform Migration: 9 Ways to Avoid SEO Disaster
- Search Engine Journal | How to Avoid SEO Disaster During a Website Redesign
- BrightEdge | 7-Step Guide to Site Migration and SEO Success
- Search Console Help Pages: Migrating from old Search Console to new Search Console
- Search Console Help Pages: Index Coverage Status report
- MOZ.com | Robots.txt

25. me?!
Mehdi Malekzadeh
SEO+Content | Digital Marketing Strategist | Conversion Optimiser
mim.malekzadeh@gmail.com
www.linkedin.com/in/medil0ne
www.Twitter.com/medil0ne
www.Instagram.com/mim.malekzadeh