Why You Should Invest in Technical SEO by Ruth Burr Reedy
•Download as PPTX, PDF•
2 likes•1,666 views
Ruth Burr reedy's PeepCon 3.0 deck.
Recommended
Recommended
More Related Content
What's hot
What's hot (19)
Similar to Why You Should Invest in Technical SEO by Ruth Burr Reedy
Similar to Why You Should Invest in Technical SEO by Ruth Burr Reedy (20)
More from Glen Dimaandal
More from Glen Dimaandal (20)
Recently uploaded
Recently uploaded (20)
Why You Should Invest in Technical SEO by Ruth Burr Reedy
- 1. Why You Should Invest in Technical SEO Ruth Burr Reedy PeepCon 2018
- 2. Hello PeepCon! ● Why it’s more important than ever to be technical ● What good technical SEO looks like ● What it means to invest in technical SEO long-term Ruth Burr Reedy Director of Strategy, UpBuild https://www.upbuild.io @ruthburr TODAY WE’RE TALKING ABOUT: @ruthburr #peepcon3
- 3. 01 DO WE EVEN NEED TO BE TECHNICAL? @ruthburr #peepcon3
- 5. Search Engines Are Getting Better @ruthburr #peepcon3 “In order to solve this problem, we decided to try to understand pages by executing JavaScript. It’s hard to do that at the scale of the current web, but we decided that it’s worth it. We have been gradually improving how we do this for some time. In the past few months, our indexing system has been rendering a substantial number of web pages more like an average user’s browser with JavaScript turned on.” — “Understanding Web Pages Better”, Google Webmaster Central blog, May 2014
- 6. SEO IS LIKE ACCOUNTING For the complicated stuff, you should hire a professional. @ruthburr #peepcon3
- 7. Google Can Figure it Out! @ruthburr #peepcon3
- 8. @ruthburr #peepcon3 Google Doesn’t Care About You
- 9. Google Isn’t Perfect @ruthburr #peepcon3 https://www.distilled.net/resources/split-testing-javascript-for-seo/
- 10. JUST CREATE GOOD CONTENT! Won’t matter if nobody can find it or see it. @ruthburr #peepcon3
- 11. But My CMS Already Does SEO! @ruthburr #peepcon3
- 16. 02 CURRENT TOPICS IN TECHNICAL SEO @ruthburr #peepcon3
- 17. Elements of Technical SEO @ruthburr #peepcon3 Performance ★ Crawlability Indexation ✚
- 18. Site Speed ★✚ @ruthburr #peepcon3
- 19. Page Speed in Google Analytics @ruthburr #peepcon3
- 20. PageSpeed Insights for Chrome @ruthburr #peepcon3
- 23. Lighthouse Audits in Chrome Dev Tools @ruthburr #peepcon3
- 24. Page Speed Metrics @ruthburr #peepcon3 • First Byte • First Paint • First Meaningful Paint (Lighthouse) • First Interactive • DOM Content Load • Page Load (Google Analytics) • Interactive
- 26. MAKING THE WEB FAST Patrick Meenan, Staff Software Engineer, Google https://www.youtube.com/watch?v=gDNK_61Fh0c @ruthburr #peepcon3
- 27. Code Bloat ★ @ruthburr #peepcon3 “Why Facebook Like buttons account for 16% of an average website’s code” by Ben Regenspan on FreeCodeCamp
- 28. Unused CSS and JS in Dev Tools @ruthburr #peepcon3
- 30. Responsive Design ★ @ruthburr #peepcon3
- 31. Crawl Budget ✚ @ruthburr #peepcon3 “What Crawl Budget Means for Googlebot” by Gary Ilyes on Google Webmaster Central Blog
- 32. Index Coverage ✚ @ruthburr #peepcon3
- 33. Duplicate Content ✚ @ruthburr #peepcon3 http://www.example.com/product http://www.example.com/product/ http://example.com/product http://example.com/product/ https://www.example.com/product https://www.example.com/product/ https://example.com/product https://example.com/product/ 1 page 8 pages
- 35. Facets, Parameters, and Session IDs @ruthburr #peepcon3 https://www.macys.com/shop/womens- clothing/dresses/Pageindex,Sortby/1,BEST_SELLERS?id=5449 https://www.macys.com/shop/womens- clothing/dresses/Pageindex,Sortby/1,PRICE_LOW_TO_HIGH?id=5449
- 36. Infinite Spaces ✚ @ruthburr #peepcon3
- 37. New Crawl Stats in Google Search Console @ruthburr #peepcon3 http://ohgm.co.uk/what-counts-as-crawl-for-search-console/
- 38. Server Log File Analysis @ruthburr #peepcon3 https://builtvisible.com/log-file-analysis/
- 41. 03 THE FUTURE OF TECHNICAL SEO @ruthburr #peepcon3
- 43. THE MODERN WEB Doesn’t always use a keyboard. @ruthburr #peepcon3@ruthburr #peepcon3
- 44. @ruthburr #peepcon3 Or a URL
- 45. Or the Internet @ruthburr #peepcon3
- 51. 04 INVESTING IN TECHNICAL SEO @ruthburr #peepcon3
- 52. Invest in Cross-Device Tracking @ruthburr #peepcon3
- 53. Test on More Devices @ruthburr #peepcon3
- 54. Hire SEOs Who Speak Developer @ruthburr #peepcon3
- 55. Hire Developers Who Speak SEO @ruthburr #peepcon3
- 56. Hire Designers Who Get UX @ruthburr #peepcon3
- 57. Learn Chrome Developer Tools @ruthburr #peepcon3 https://www.codeschool.com/courses/discover-devtools
- 58. You Need More Than Technical SEO @ruthburr #peepcon3
- 59. But it Makes Everything Easier @ruthburr #peepcon3
- 60. Homework @ruthburr #peepcon3 Learn to use Chrome Dev Tools Remove unused code Check your crawl and indexation Make your site faster Look at your site on multiple devices Improve User Experience Pursue featured snippets Implement semantic markup Get developers, designers, and SEOs on the same page
- 61. Thank you!