This document discusses the importance of site speed for SEO. It provides tips for analyzing site speed using tools like Pingdom and GTMetrix, and improving site speed by reducing page load times, using a content delivery network, gzip compression, and other optimizations. A case study example shows how optimizing site speed led to increased impressions and clicks for one site. The document emphasizes that Google is prioritizing user experience more, so site speed will continue growing in importance for search rankings.

1. For SEO And Beyond!
Site Speed
Optimization

2. • Itamar Gero, CEO @ Truelogic online
solutions
• 36 years old, Israeli
• Programming since the age of 8
• Joined the army at 18
• Moved to the Philippines in 2009
• Itamar@truelogic.com.ph
• https://twitter.com/itamargero
SEO For E-Commerce TrueLogic Online Solutions, Inc.
Nice To Meet You

3. • Various disruptive algorithm changes. Got
us out of comfort zone.
• Turn key solutions that replaces need for
SEO, built in meta handling, open graph,
schema. Reporting on under optimized
pages.
• Various tools that shortens audit time and
troubleshoot time.
• Google pushing user experience more and
more.
• SEOs need to find more areas for improve
their technical skills.
SEO Evolved

4. • Under appreciated ranking factor yet is
10 out of 38 factors ranked most
important by Search Metrics (2015).
• Google pushing for user experience,
they send us visitors and want them to
get great treatment, no poor content,
no dodgy links or cloaking and a darn
fast site!
• Because everyone has it! As technology
evolves and everyone learns to speed
up their sites, the ones left behind will
suffer bounce and loss of rankings.
Growing Importance Of Site Speed

5. Slow
Site?

7. Site Speed Case Study
• Site loaded slower than the competition (TTFB Over .5s)
• Site didn’t use CDN
• Site didn’t compress files before sending (Gzip)

8. Site Speed Case Study

9. Result – Surge In Impressions & Clicks

10. TTFB
Counts
Source: https://moz.com/blog/how-website-speed-actually-impacts-search-ranking

12. • Various online tools like Pingdom.com, GTMetrix.com and Google Page
Speed Insights.
• Firebug or Chrome’s network tracking tool (Ctrl+Shift+I)
How To Analyze Site Speed?

13. Understanding The Elements

14. Waterfall Chart

15. • Find offenders with slowest load speed (Analytics)
• Review plugins, remove unnecessary.
• Keep server, PHP, frameworks on the latest stable versions.
• Check that the server is not overloaded.
• Serve as many static files from different origin (CDN)
• Minify, Eliminate unnecessary files.
• Expiration Headers.
• Reduce image sizes all across the board and set a policy for image upload.
• GZIP Compression.
• Mod_Pagespeed.
How To Improve

16. Thank you
Very Much!!!