This document provides guidance on structuring an optimal AdWords campaign. It recommends defining goals such as lead generation or e-commerce, understanding audiences through segmentation by language, location, or products, and considering separate campaigns for multi-location or multi-language websites to target audiences more precisely. The key aspects are goal setting, audience analysis, and campaign organization for specific geographies or languages to improve marketing performance.

1. Setting Up the Ideal AdWords Structure
Jun Baranggan
Chief Digital Marketing Strategist

2. The Essentials
Define your Goal
Understand your Audiences
Lead Generations
E-commerce
Multi-Location
Multi-Language

3. Define Your Goals
Lead Generations E-commerce
○ Understand your audience
○ Build specific landing pages
○ How to segment your products
○ How to segment your targets

4. Understand Your Audience
● Multi-Language
○ Does your website support
multiple languages?
○ Should you structure
campaign by language?
● Multi Location
○ How granular can you go?
○ Is it advisable to structure
campaigns by location?

5. Location-based Campaigns

6. Language-based Campaigns

7. Thank You