Our KnowCrunch students of the Professional Diploma in Digital & Social Media in Athens 2 (Sep. 20) worked for a few hours and presented an SEO Report for a brand. Learn more about this awesome course: https://bit.ly/2XT7dFU

1. SEO REPORT
COOCOOVAYA
AND SUGGESTIONS

2. 1.seo site score 78/100
2.meta title ok, 23 characters,
could be bigger up to 70
3.meta description ok,66
characters

3. 1. non friendly url’s...need fixing
2. google analytics - ok
3. favicon test - ok
4. no javascript errors!
5. connection with social media - ok
6. html page size test : 17.18 kb vs
average html size of 33 kb - ok

4. 1.html compression gzip test :
ok, from 54,35 to 17,18 kb,
faster loading webpage!
2.site loading speed test: 4.32
seconds vs average loading
speed of 5 secondsd!

5. 1.more than 20 http requests - can
slow down page loading -
correction by reducing requests
through using of text instead of
images or using data urls instead
of images, etc...

6. 1.problem with page cache test - 3
methods: php caching, quickcache,
wp super cache
2.flash test: ok, does not include flash
objects
3.javascript minification test : some
files are not minified, we need tools
to minify all external files

7. 1. nested tables test: ok, not using nested
tables
2. frameset test: ok, not using frames
3. canonicalization test: ok
(http://cookoovaya.gr/el &
http://www.cookoovaya.gr/el)
4. https test: ok, uses https - secure
communication protocol

8. 1. safe browsing test (not suspicious)
2. mobile snapshot test: ok
3. custom 404 error page test - not using a
custom 404 error page, default 404 page
result in poor expereince
4. noindex tag test: ok, can be read and
indexed by search engines

9. 1. canonical tag test: ok, not using canonical
link tag
2. nofollow tag test: ok, not using nofollow
meta tag, search engines will crawl all links

10. 1. 3 HIGH PRIORITIES TO FIX
a. javascript minification test
b. seo friendly URL test
c. custom 404 error page test
2. 3 MEDIUM PRIORITY CHECKS
a. server signature test
b. image alt test
c. page cache

11. SEO Issues
14 PAGES WITH DUPLICATE META DESCRIPTIONS
14 PAGES WITH DUPLICATE <TITLE> TAGS
14 PAGES WITH A <TITLE> TAG THAT IS TOO SHORT
14 PAGES WITH A POORLY FORMATTED URL FOR SEO

12. URL’S SEO
71 (100%)
Underscores only 2 (2,82%)

13. Meta Keywords
All 14 (100%)
Missing 14 (100%)

14. Page Titles
All 14
Duplicate 14 (100%)
Meta Description All 14 (100%)
Duplicate 14 (100%)

15. Headings
Headings 1
All 14 (100%)
Duplicate 13 (92,86%)
Headings 2
All 14 (100%)
Missing 13 (92,86%)

16. Images Optimization
42 photos over 100 kb (42,86%)
48 photos missing alt text (97,96%)
Alt text over 1 (2,04%)

17. Backlinks
582 - 68 of them no follow
All referring domains have very good score

18. Top Keywords
κουκουβάγια position 26
φαγητο αθηνα position 17
εστιατορια κοντα μου position 49
εστιατόρια αθήνα position 50
kuzina athens position 30
κυριλε εστιατορια αθηνα position 47
εστιατόρια αθήνα κέντρο position 68
εστιατορια κοντα στο χιλτον position 6

19. Keywords Competition hytra.gr
εστιατόρια αθήνα Pos 93 sd 21
restaurant athens pos 16 sd 21
εστιατόρια κέντρο αθήνασ position 95 sd 8
τα καλύτερα εστιατόρια αθήνα position 75 sd 8
εστιατοριο χιλτον position 71 sd 18
αθήνα φαγητό position 70 sd 20
gourmet συνταγες position 67 sd 23
στεγη γραμματων και τεχνων εστιατοριο pos 1 sd 5

20. Suggestions
Content Pillars
1. Covid friendly article
2. Native food blog articles
3. Food blog podcast
4. Food Infographics (pinterest, quora)
Keyword pillars
1. Εστιατορια Michelin 100 monthly visits
2. εστιατορια αθηνας 150 monthly visits
3. fine dining 500 monthly visits

21. Thank You