The document is an SEO audit worksheet that evaluates 10 pages on the site "Somya Translators Pvt Ltd" across various SEO metrics. It assesses whether pages meet best practices for accessibility, on-page optimization, site architecture and performance, and metrics/analysis. Items are flagged as opportunities (X) if not meeting standards or passing (√) if meeting recommended specifications. The audit is meant to identify issues to improve the site's search engine optimization.

1. SEO audit worksheet
Site name: Somya Translators Pvt Ltd
Site URL: http://www.somyatrans.com
Site section #1
Page #1 Page #2 Page #3 Page #4 Page #5 Page #6 Page #7 Page #8 Page #9 Page #10
General accessibility of content
Content embedded in Flash? No X
Frames/iFrames used in site construction? No √
Secure server? No √
Robots.txt blocking crawlers? No √
Entry page requiring verification? No √
No √
Login required? No X
Page access restricted by cookie? No √
Page-level metadata elements
<title> element present? Yes √
<title> element < 70 characters? Yes √
<title> element includes primary/secondary keywords? Yes √
<meta> description element present? Yes √
<meta> description element < 150 characters? Yes √
<meta> description element includes primary/secondary keywords? Yes √
<meta> keywords element present? Yes √
<meta> keywords element includes primary/secondary keywords? Yes √
Canonical <link> element present? No X
<meta> robots element with "noodp" attribute present? Yes X
Page-level content
Keyword research performed, primary/secondary keywords identified? Yes √
<h1> element present? Yes √
<h#> elements used for all headers? Yes √
Body content exists? Yes X
Body content is original? Yes √
Body content is unique to this page? Yes √
Body content presents value? Yes √
Yes √
Text abstracted from images? Yes √
Internal link anchor text uses primary/secondary keywords? Yes √
Front-end coding
JavaScript, Flash, or other client-side rendering used to display priority content? No √
JS consolidated, linked in a single, external file? Yes √
In-line JS used? No √
CSS consolidated, linked in a single, external file? Yes √
In-line CSS used? No √
Page constructed so that body copy appears first in code? Yes √
Rel="nofollow" used for links appearing within user-generated content? Yes √
No √
Rel="nofollow" used on all external links? No √
XHTML validates successfully without errors Yes X
CSS validates successfully without errors Yes X
Yes X
Site-wide architecture
Universal navigation present? Yes √
Utility navigation present? Yes
Contextual navigation present? Yes
Footer navigation present? Yes √
Multiple calls-to-action present? Yes √
URL rendered in browser matches canonical <link> element? No X
Images used for navigation? No √
JavaScript used for navigation? No √
Flash used for navigation? No √
HTML site map exists and is linked to? Yes √
XML site map exists and is linked to? Yes √
Highest-priority content linked to? Yes √
Duplicate content - <title> elements? No √
Duplicate content - <meta> elements? No √
In-line links present in body copy? Yes √
Less than 100 total links present on page? (including navigation) Yes √
Site performance issues
Page loads in 1.5s or less according to Google Page Speed/Google Analytics? Yes √
Total page file size > 150 K (before images, CSS, linked files, etc.)? Yes √
Images optimized? Yes √
Linked files (JS, CSS, images, media, etc.) optimized? Yes √
HTTP requests minimized? Yes √
JS code minified? Yes √
CSS code minified? Yes √
X/HTML minified? Yes √
Compression used? Yes X
Code optimized for client-side rendering? Yes √
Browser caching used? Yes √
Images combined into CSS sprites? Yes X
URL structure
Session IDs used? No √
Yes √
Yes √
Yes √
URL parameters avoided? No √
Overly long, dynamic URL avoided? Yes √
Yes X
Use of redirects
301s used for redirect instead of 302s? No √
<meta> refresh redirect used? No √
JavaScript redirect used? No √
Redirect chain (multiple redirects in a row) avoided? Yes √
"Soft 404" error? No √
Metrics and analysis
Web analytics is set up and yielding actionable data for this page? Yes √
Page is indexed in Google? Yes √
Page is receiving organic keyword traffic from Google? Yes √
Page is indexed in Bing? Yes √
Page is receiving organic keyword traffic from Bing? Yes √
Page is indexed in Yahoo? Yes √
Page is receiving organic keyword traffic from Yahoo? Yes X
Page is linked to from external web sites? Yes √
Developed by Sujeet (Twitter @somyatrans) - 05/13/2011
Right
Answer
Input form (e.g., search field) required?
Body content marked up in semantic elements? (e.g., <p>, <strong>, <em>, etc.)
Rel="nofollow" used for internal links? (e.g., "PageRank sculpting")
Microformats present for structured content attributes (e.g., hCard, RDFa, etc.)
"Natural language" URLs used in page name? (e.g., keywords in URLs)
"Natural language" URLs used in directory name? (e.g., keywords in URLs)
"Natural language" used in domain/sub-domain name? (e.g., keywords in URLs)
URL rewrite/canonicalization in place? (e.g., "/" vs. "/index.html")