The document provides an agenda for an SEO training session. The agenda includes a 30-minute SEO checkup check-in, real-time SEO checkups, discussions on intermediate and advanced SEO topics, and a Q&A session. Intermediate SEO topics cover common SEO myths, CMS options, dealing with duplicate content, and SEO tools. Advanced topics include link building, website migrations, Google algorithm updates, recovering from penalties, and international SEO. The document also provides information on building a crawlable website, accelerated mobile pages, and schema.
Learn advanced SEO tactics and strategies in this second installment of my Demand Quest course. Topics include local SEO, link building, and international SEO.
SEO Audit Workshop: Framework, Techniques And ToolsDigital Vidya
Care about learning 'SEO Audit Workshop: Framework, Techniques And Tools'. You will find this deck presented by Mohit Maheshwari, MD, New Media Guru during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
What is Search Engine Optimization | Why is SEO Important for the Healthcare ...Kotla Ranjith Kumar Reddy
Result driven with over 6+ years of experience in Digital Marketing. Skilled in training workforce and achieve organizational targets.
Hands-on experience in managing online and offline campaigns such as: Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media Marketing (SMM), Social Media Optimization (SMO), Email Marketing, Affiliate Marketing, Online Reputation Management (ORM), Google Analytics, and Wordpress.
What is SEO ? (Search Engine Optimization) - Types of SEO and techniquesMohideen Kareem
What is SEO ? what types of seo ? how to rank your website in Google , Yahoo , Bing ? how to optimize a website , seo tips and tricks , seo techniques , how to do onpage and offpage optimization.
Learn advanced SEO tactics and strategies in this second installment of my Demand Quest course. Topics include local SEO, link building, and international SEO.
SEO Audit Workshop: Framework, Techniques And ToolsDigital Vidya
Care about learning 'SEO Audit Workshop: Framework, Techniques And Tools'. You will find this deck presented by Mohit Maheshwari, MD, New Media Guru during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
What is Search Engine Optimization | Why is SEO Important for the Healthcare ...Kotla Ranjith Kumar Reddy
Result driven with over 6+ years of experience in Digital Marketing. Skilled in training workforce and achieve organizational targets.
Hands-on experience in managing online and offline campaigns such as: Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media Marketing (SMM), Social Media Optimization (SMO), Email Marketing, Affiliate Marketing, Online Reputation Management (ORM), Google Analytics, and Wordpress.
What is SEO ? (Search Engine Optimization) - Types of SEO and techniquesMohideen Kareem
What is SEO ? what types of seo ? how to rank your website in Google , Yahoo , Bing ? how to optimize a website , seo tips and tricks , seo techniques , how to do onpage and offpage optimization.
Tools are a must for serious SEOs; they deliver the flexibility and capability to tackle jobs of any size. Knowing which ones best fit your needs, budget and the scale of the sites you work on is critical.
In this clinic, our veteran SEOs open their own tool chests, share with you their favorites (both free and paid) and take your questions about how to use them (and others) effectively. These are tools that have earned the loyalty of our speakers thanks to their utility, features and ability to help maximize time - no sponsored advice here!
A Website Analysis SEO Report. Full view of private details outlining 40 search engine ranking factors. Google SEO tips offered for the first time from SEO Expert, Randi Thornton. Website report is now open to the public.
The 30 Minute Website Audit - Using Google to Make Your Website More EffectiveWebLink International
Are you using the wealth of data that Google provides to maintain and enhance your website? Are you overwhelmed with all of the data and don't even know where to start?
In this quick 30 minute website audit, Benji Craig, Senior Website Designer at WebLink International, will give you simple tips for using Google and its various tools to better understand what information they maintain on your website and how you can use it to your advantage. We’ll show you how you can leverage this information to make improvements, increase traffic and bring more value to you and your members.
You’ll learn the following in this webinar:
- A brief understanding of how Google.com works and why that’s important.
- How Google reads your website content and what they think is most valuable.
- How to use Google tools to find out what content you should be building on your website.
- Why your brand isn’t as important to your website success as you think.
This precise match method has been utilized successfully for several years. So much so that Internet marketers are now having to focus on less productive but more numerous niche websites. Niche site marketing employs what is called longtail keywords. The Ultimate Beginner's Guide to Affiliate Marketing: A Simple, Practical System for Making Money Online with Google Sniper. Read: https://mydreamlives.com/google-sniper-review.html
SEO Checklist 2018 - Ranking in the first page of SERP organically.AVIK BAL
The book is NOW available for FREE till 23:59 IST TODAY.
Offer valid for first 100 clicks/buys.
ORDER LINK: http://amzn.to/2rxQfMN
AUTHOR LINK: www.avikbal.com/books
Best wishes for your online success.
Happy Reading. Delightful learning. Successful Practicing.
What is SEO? Scope? Options? Importance?
Types of SEO – OnPage, OffPage, Black, Grey, White Hat SEO
How search works ?
OnPage & OffPage SEO Techniques. (4 lessons)
Wordpress SEO & Yoast SEO Plugin-Installation & Features (5 lessons)
Local SEO, Technical SEO
Myths and Realities of SEO Practice (4 lessons)
Keyword Research & Analysis
100 proven ways of SEO. (4 lessons)
30 Tricks of SEO to rank in just 3-4 Weeks
Google Algorithm Updates
Tools are a must for serious SEOs; they deliver the flexibility and capability to tackle jobs of any size. Knowing which ones best fit your needs, budget and the scale of the sites you work on is critical.
In this clinic, our veteran SEOs open their own tool chests, share with you their favorites (both free and paid) and take your questions about how to use them (and others) effectively. These are tools that have earned the loyalty of our speakers thanks to their utility, features and ability to help maximize time - no sponsored advice here!
A Website Analysis SEO Report. Full view of private details outlining 40 search engine ranking factors. Google SEO tips offered for the first time from SEO Expert, Randi Thornton. Website report is now open to the public.
The 30 Minute Website Audit - Using Google to Make Your Website More EffectiveWebLink International
Are you using the wealth of data that Google provides to maintain and enhance your website? Are you overwhelmed with all of the data and don't even know where to start?
In this quick 30 minute website audit, Benji Craig, Senior Website Designer at WebLink International, will give you simple tips for using Google and its various tools to better understand what information they maintain on your website and how you can use it to your advantage. We’ll show you how you can leverage this information to make improvements, increase traffic and bring more value to you and your members.
You’ll learn the following in this webinar:
- A brief understanding of how Google.com works and why that’s important.
- How Google reads your website content and what they think is most valuable.
- How to use Google tools to find out what content you should be building on your website.
- Why your brand isn’t as important to your website success as you think.
This precise match method has been utilized successfully for several years. So much so that Internet marketers are now having to focus on less productive but more numerous niche websites. Niche site marketing employs what is called longtail keywords. The Ultimate Beginner's Guide to Affiliate Marketing: A Simple, Practical System for Making Money Online with Google Sniper. Read: https://mydreamlives.com/google-sniper-review.html
SEO Checklist 2018 - Ranking in the first page of SERP organically.AVIK BAL
The book is NOW available for FREE till 23:59 IST TODAY.
Offer valid for first 100 clicks/buys.
ORDER LINK: http://amzn.to/2rxQfMN
AUTHOR LINK: www.avikbal.com/books
Best wishes for your online success.
Happy Reading. Delightful learning. Successful Practicing.
What is SEO? Scope? Options? Importance?
Types of SEO – OnPage, OffPage, Black, Grey, White Hat SEO
How search works ?
OnPage & OffPage SEO Techniques. (4 lessons)
Wordpress SEO & Yoast SEO Plugin-Installation & Features (5 lessons)
Local SEO, Technical SEO
Myths and Realities of SEO Practice (4 lessons)
Keyword Research & Analysis
100 proven ways of SEO. (4 lessons)
30 Tricks of SEO to rank in just 3-4 Weeks
Google Algorithm Updates
This was a slide workshop I prepared for a digital marketing week held in Sarikei, Sarawak back in Aug 2019.
The audience was new to SEO and this presentation is about introducing what SEO is, how Google works and basic tips and strategy for the local businesses. Hope it helps!
SEO for Ecommerce: A Comprehensive GuideAdam Audette
A comprehensive guide to ecommerce SEO. With bronies. Why, you may ask? Because that's my daughter's current obsession. Also because SEO+bronies=monies.
Slides broken into sections:
1. Technical SEO
2. On-page and Content
3. Social Media
4. Reporting and Analytics
5. Business Concerns
When it comes to rank your website in Google Ranking, then SEO plays a major role. But Few knows the best and effective ways to rank your website in Google SERPs.
SEO Seminar for Visibility, Action, & ConversionCirrus ABS
(Search Engine Optimization) SEO for Visibility, Action & Conversion: Presented by Kevin Mullett for Cirrus ABS on November 3rd, 2010 at the Northeast Indiana Innovation Center in Fort Wayne Indiana.
Important factors of SEO, on-page SEO, off-page SEO, keyword research, google indexing, google bot, types of keywords, points to consider while doing SEO
How to Optimize Your Business Website for the Holiday SeasonKabbage
During the holidays, consumer spending is at an all-time high, and you want your business to be prepared as your customers start swiping their credit cards.
Your business website is often the first calling card that potential customers look to when deciding to spend. Even if you don’t have an eCommerce website with a shopping cart, potential customers are online researching where to shop, who has the products they’re looking for, and what discounts are available.
Whether you sell online or at a brick and mortar business, you need to optimize your business website for the holidays (and beyond). This webinar will help you with the tools to do just that. Our guest speakers, Josh Steimle, CEO of MWI and Hassan Bawab, CEO & Founder of Magic Logix, will cover:
-What every small business website must include
-How to use use past holiday website data & capture new data to spot trends
-Tips on holiday digital marketing: SEO, PPC, social media & content
-How to optimize your website for increased holiday traffic
-Must-dos to prepare your business website for the mobile revolution
-Website design tips – home page design, shopping carts
I have a coupon for that! With the new discount and marketing features built into Version 9, you now have the power to unlock Miva Merchant price groups. Here you will learn how these new features work and how to use them to your advantage within your online store. Miva Merchant 9 gives you an enterprise-level discount engine right at your fingertips.
6 steps to earning more leads using Local SEOEagan Heath
People search online every day for local services and products, but unless your link appears in the top spots on the results page, chances are they aren't finding you. Local SEO agency owner Eagan Heath will share the steps his agency Get Found Madison takes to make themselves and their clients appear at the top of Google searches. He'll cover these actions in his "Local SEO checklist," a phrase which often ranks on page 1 nationally itself! Leave with an action plan for getting your small business found.
Keeping Things Lean & Mean: Crawl Optimisation - Search Marketing Summit AUJason Mun
If you haven’t heard of crawl budget, you should! It is a precious commodity in SEO. The higher your PageRank, the bigger the crawl budget. Search engines are data hungry robots and can often chew up crawl budget crawling useless URLs and pages of your website. In this session, learn how to control what search engine robots can and can’t crawl. Find out crawl optimisation opportunities and keep your website lean and mean!
Presentation on Search engine optimization 2019Pooja Kulkarni
I made presentation on SEO. it cover all the topics like how the search engine works, what is crawler how it works, on page optimization, off page optimization,PA,DA,page rank,301,302 Redirect,metatags,robots.txt file. keyword research, google algorithm updates, google penalty, bounce rate, balck hat seo and its methods, google analytics tool, google webmaster tool, local seo, growth hacking, affiliate marketing.
Similar to Demand quest seo training session 2 5.2018 (20)
Search engine optimization class 1. October 2016 at Demand Quest in Minneapolis. Learn the building blocks of SEO and how to apply tactics to your site.
The Trickle Down Effect of Effective Internal ProcessesNate Plaunt
Can you really impact your clients’ bottom lines by becoming more efficient in your internal processes? The answer is yes! In this session I’m going to walk through some of the successes we have seen in our company as well as in our projects with our clients and how becoming more efficient as an organization has fostered this impact.
Google is more than a search engine. It’s also a verb! That’s right, the search engine company is also an action word for the activity consumers participate in everyday. Consumers use the search engine for tips, product information, comparisons, reviews, prices, and more. Essentially, they want immediate answers and they search online to find them. The question becomes: will the answers to their questions come from your company or its competitors the next time they Google? Get started with search engine marketing in SEO 101: Increasing Your Organic Traffic.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
4. 30-MINUTE SEO CHECK UP – CHECK IN
1. What were the issues you found?
2. Let’s dig into the causes
3. How are you going to fix them?
5. 1. Launch a crawl on your site with Screaming Frog
2. Download the SEO Scan spreadsheet
3. While crawl is running, log into Google Search Console
4. After that, log into Bing Webmaster Tools
5. Check your crawl, if it’s done export the crawl overview and
load data into the Crawl Data Visualization spreadsheet
6. Log into Google Analytics
7. While logged into GA, head over to the Panguin Tool
8. Check your indexation in Google
9. Mark down issues as you go
WORKFLOW TIMELINE AND REVIEW
7. COMMON SEO MYTHS
1. SEO is dead
2. SEO is easy
3. SEO is hard
4. SEO is snake oil/fairy
dust/magic
5. Content is king!!!!
6. Rankings = business
7. There’s one right answer
14. DUPLICATE CONTENT
• The presence of duplicate content on your site is
problematic for a couple of different reasons:
1. Duplicate content forces search engines to “choose”
what version of the content to serve in results.
2. It may appear to the search engines that your site is
attempting to manipulate the results pages by ranking
several different URLs for the same search term.
22. DEALING WITH DUPLICATE CONTENT
http://www.threedeepmarketing.com/blog/what-the-font-should-i-
care/?utm_source=twitter&utm_medium=social&utm_campaign=organictweets
23. DEALING WITH DUPLICATE CONTENT
• Prevent a page from appearing in
or remove a page from search
results by including a meta noindex
tag
• This tells Google and other visiting
search engines to remove/exclude
the page from search results
• It’s important to note that this is
useful in specific situations
24. DEALING WITH DUPLICATE CONTENT
• Use robots.txt file to prevent
certain pages from being crawled
25. DEALING WITH DUPLICATE CONTENT
• http://www.example.com
• http://example.com
• https://www.example.com
• https://example.com
GOOGLE SEES THESE AS
INDIVIDUAL PAGES!
27. TOOLS FOR SUCCESS – SEO TOOLS
• Screaming Frog
• Excel
• Google Analytics
• Google Search Console
• SEM Rush
• Google Keyword Planner
• Webpagetest.org
• Pexels
28. TOOLS FOR SUCCESS – BROWSER PLUGINS
• Ayima redirect path
• META SEO Inspector
• MozBar
• User-Agent Switcher
• Web Developer
• SeeRobots
• Scraper
• TinEye
30. LOCAL SEO RANKING FACTORS
1. Google My Business signals
2. Link signals
3. On-page signals
4. External location signals
5. Review signals
6. Behavioral signals
7. Personalization signals
8. Social signals
Source: https://moz.com/blog/local-search-ranking-factors-survey-results-2017
31. SETTING UP GOOGLE MY BUSINESS (GMB)
• https://www.google.com/business/
• Choose the most accurate category
• https://moz.com/local/categories
• COMPLETE YOUR PROFILE TO 100%
• Choose a custom URL
• Choose wisely, this cannot be changed later…
32. REVIEW ACQUISITION
“Google review count and score are factored into local search ranking:
more reviews and positive ratings will probably improve a business's
local ranking.”
Probably a good idea to have a strategy in place.
36. NAP INCONSISTENCY
The #1 issue that I see is
inconsistency across citations in
• Name
• Address
• Phone Number
Getting this right takes time.
www.brightlocal.com
37. WRONG GMB CATEGORIES
• Use as few categories as possible to describe your overall core business from the provided list.
• Choose categories that are as specific as possible, but representative of your main business.
• Do not use categories solely as keywords or to describe attributes of your business.
• Do not use categories that pertain to other businesses that are nearby or related, such as a
business physically contained within your business or an entity that contains your business.
38. TOO MANY GMB PROFILES
https://moz.com/ugc/local-seo-case-study-the-diary-of-an-address-change
39. KEYWORD STUFFED FOOTER
‘…loading a webpage with irrelevant keywords in an attempt to manipulate a site’s rankings
“results in a negative user experience, and can harm your site's ranking.”’
41. MONEY KEYWORD ANCHOR TEXT
• Google values sites that are
built for users, not search
engines.
• So, build your site for your
user.
• You’re better off optimizing
the on page elements than
creating a whole bunch of
these types of internal links.
46. WHY INVEST IN LINK BUILDING?
A technically sound site will only get you so far.
Without links, it simply will not have the equity or
authority to be visible in search engines.
48. PASSIVE LINK BUILDING
Brand monitoring:
• Google Alerts
• SEM Rush
• Mention.net
• Buzzsumo
Embed links:
• Data Visualization
• Not “Widget Links”
49. ACTIVE LINK BUILDING
1. Content creation
2. Guest posting
3. Prospecting
4. Local links
5. Directories
6. Events
7. Broken Link Building
8. Image Link Reclamation
51. 122,827
152,547
157,449
152,314 155,216
158,605 156,027
102,983
126,075 126,110 124,216 122,195
116,386
126,290
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
180,000
February March April May June July August
monthly organic session data
2014
2015
WHEN IT GOES WRONG…
SEO work
starts
3 months
before impact
realizedSite launch in
Jan. panic
starts
3 sites into one migration
52. WHEN IT GOES WRONG…
THEN, RIGHT
B2B ecommerce site
• A web redesign caused their organic traffic to tumble by 50% and
impacted revenue
• Engaged Three Deep to identified issues, develop priorities and
implement SEO improvements
• Rebuilt organic traffic, surpassed original goal and continues to grow
53. HOW CAN YOU AVOID DISASTER?
1. Plan your site structure
2. Understand your current digital ecosystem
a) Paid traffic?
b) Legacy sites?
3. Map out 301 redirects
a) Pull any legacy redirects
b) Map out redirects for any 404s currently reported in
GSC or captured in crawl
c) Pull link data from GSC, OSE, Majestic, and Ahrefs –
map any additional redirects
4. Monitor, QA, Test, Fix, Repeat.
60. WHAT IS INTERNATIONAL SEO?
International SEO is the process of enabling of your
website(s) to become visible in search engines for
the languages and countries in which you do
business.
Or, to put it more plainly, get the right version of your
website in front of your customers regardless of what
country they live in, language they speak, or search
engine they use.
64. CHOOSING THE RIGHT URL STRUCTURE
• ccTLD – Country Code Top Level Domain
• Choose this if you are targeting a specific country
• Subfolders – example.com/en-us/page
• Choose this if you are targeting language and country
• Subdomains – de.example.com
• Choose this if it is the only option you have
66. <HREFLANG>
The <hreflang> tag tells
search engines what
language and
geographic location
each page on your site
is targeting.
67. <HREFLANG>
<link rel=“alternate” hreflang=“en-us” href=http://www.example.com/ />
<link rel=“alternate” hreflang=“en-gb” href=http://www.example.co.uk/ />
<link rel=“alternate” hreflang=“es-es” href=http://www.example.es/ />
1. Hey, Google in the US, please serve this page to English speakers
2. Hey, Google in the UK, please serve this page to English speakers
3. Hola, Google in Spain, please serve this page to Spanish speakers
70. BUILDING A CRAWLABLE WEBSITE
• All web content can be accessed at unique pages with readable URLs
• No Javascript in navigation
• Logical content bucketing
• No flat structure
• All pages linked to internally
72. WHAT IS AMP?
The Accelerated Mobile Pages (AMP) project was
initiated by Google to help speed up the mobile web.
It is open source – non-
Google developers are
continuously improving.
Although not a direct
ranking signal, it improves
user experience.
74. WHAT IS SCHEMA?
Schema is microdata – the information about the information on your
pages.
75. WHAT IS SCHEMA?
Schema helps search engines
determine entities and classify
information.
It helps them understand
relational connections to
provide information to
searchers that is likely relevant.
80. REVIEW
• Check your site regularly
• Duplicate content = BAD
• Local SEO = Visibility
• Build Links
• Don’t do bad things
• Mobile!
• Schema is important!
81. WRAP UP
• SEO is just marketing!
• It’s understanding your customer and your goals
• (Strategy and Planning)
• Understanding where and how they consume content
• (Market Research)
• Identifying their pain points
• (Keyword Research)
• Crafting a compelling, relevant message that resonates
• (Content Strategy)
• Making your message accessible within the proper channels
• (Technical SEO, Backlinks, Schema, Mobile-Friendly, Content Marketing)
Choose your preferred protocol, host, and trailing slash consistency.
For a long time there was a belief that adding city or zip code keywords into the footer would help a site rank well for location-based search queries in those areas. Sometimes this actually worked. However, the powers that be at Google eventually figured this out and created algorithm updates that penalized sites that displayed this type of seemingly manipulative behavior.
Go into bright local and show them around.
For a long time there was a belief that adding city or zip code keywords into the footer would help a site rank well for location-based search queries in those areas. Sometimes this actually worked. However, the powers that be at Google eventually figured this out and created algorithm updates that penalized sites that displayed this type of seemingly manipulative behavior.
Make sure that your page is created at your actual, real-world location.
Use the precise address for the business rather than broad city names or cross-streets. P.O. Boxes are not considered accurate physical locations.
Suite numbers, floors, building numbers, etc. may also be included. Information like cross-streets and nearby landmarks should only be included in regions where the official street address doesn’t accurately pinpoint the business's location.
If you need to specify a mailbox or suite number within your physical location, please list your physical address in Address Line 1, and put your mailbox or suite number in Address Line 2.
If your business rents a temporary, "virtual" office at a different address from your primary business, do not create a page for that location unless it is staffed during your normal business hours.
Do not include information in address lines that does not pertain to your business’s physical location (e.g. URLs or keywords).
Do not create more than one page for each location of your business, either in a single account or multiple accounts.
Salespeople at the citation company are usually the culprits here
A shady link may be one that looks completely unnatural or comes from a totally unrelated site
Search engines have filters that take the quality of links into account and tend to serve up pages with a trusted backlink profile
Too many shady links can result in a penalty from Google so it’s best to just build links organically from providing the best content
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Content creation – Egobait: creating something that strokes the ego of an influencer and getting them to help promote.
Interviews
Awards
Best Lists
Crowd Sourced Posts - http://brandcitations.com/33-seo-experts-opinions-about-using-brand-marketing-on-white-hat-seo/
Citation Labs Link prospector
Local Links – BBB, Chamber of commerce
Study conducted by Conductor in 2014
Why you should care:
History of when Google announces this type of thing
Your user wants to access your information
Although its not a direct ranking signal, it indirectly affects other engagement metrics