Search engine optimization (SEO) involves optimizing websites to increase their visibility in organic search results. SEO is important because most people use search engines to find websites. Ranking highly can provide a website with increased exposure, brand awareness, targeted traffic, and cost-effective marketing. SEO success depends on technical elements like site speed, mobile friendliness, titles, descriptions and internal linking, as well as developing high-quality content and promoting it through blogs, social media, press releases and collaborations.

2. Search
Engine
Optimizati
on 101

3. Search Engine Optimization
Search engine optimization (SEO) is the
process of affecting the visibility of a
website or a web page in a search engine's
unpaid results - often referred to as
"natural," "organic," or "earned" results

4. The Organic Search Results

5. Why Would You Want to Rank?
• Increased Exposure & Brand Awareness
• More and More People Perform Website
Searches
• Targeted Website Traffic
• Cost Effective Marketing
• Give the Search Engines What They Want

6. Why Would You Want to Rank?
Rankings Visits Conversion Retention

7. It’s Like Owning Prime Real Estate

8. How Search Engines Work
Bot
Release
Crawling
CachingRanking
Result
Serving

9. How Rankings are Calculated
Natural
SEO
Technical
Health
Usage
Signals
Relevance
Authority
Signals

10. Technical SEO Audit
The assessment and
optimization of all on-
site ranking elements

11. Site Speed Check

12. Mobile Friendliness Check

13. Mobile Friendliness Check

14. Title Tag Audit

15. Meta Description Audit

16. Internal Linking Audit

17. Duplicate Content Audit

18. Crawl Error Check

19. Content
Development
The conceptualization,
creation and
publication of textual,
audio and visual
content within a
website.

20. Forms of Content
Content
Idea
Whitepapers
Videos and
podcasts
SlideShare
decks
Blog posts

21. Blog Articles

22. Ebooks and Whitepapers

23. Videos and Podcasts

24. Content
Promotion
The process of
marketing and
attracting user
attention to
your website’s
content assets

25. Content Promotion
Content
Asset
Guest blogs
Press releases
Social media
Collaborations
with
influencers

26. Social Media Marketing

27. Press Releases

28. Guest Blogging

29. Real World Events

30. Thank
You!