Reliance Industries Limited (RIL) has diversified from its core petrochemical business into retail through Reliance Retail Limited (RRL). RRL aims to rapidly expand its network of stores across India to compete with street markets and kirana stores. It plans to source products locally and offer very low prices to attract customers used to shopping at streets. RIL's large capital base and experience in project management will help RRL quickly scale operations nationwide. Meanwhile, RIL has also acquired a stake in East India Hotels (EIH) which owns the luxury Oberoi hotel brand. This will help fund EIH's international expansion with RIL as a long-term committed shareholder providing stability to the

1. East India HotelsRELIANCE INDUSTRIES LIMITEDGroup 6Akanksha Singh 0911004 Saurabh Chandra 0911047Sumit Kumar 0911057 Arvind Choudhary 0911085Bhawna Jain 0911301 Ganeshram K 0911309Shikha Rawat 0911344

2. b2bCore CompetenciesFocus on capital intensive industries in which success turns on the ability to get around regulators & competitors Time and cost effective completion of complex & advanced technology projects Unmatchable ability to manage relations with the governmentb2c

3. Brand Identity - RILRIL as a ProductRIL as OrganizationRIL as PersonRIL as SymbolLargest polyester yarn and fibre producer in the world

4. Among the top ten producers in the world in major petrochemical products

5. Very strong backward integration

6. Positive effect on operating margins and interest costs and decreased the Company's exposure to cyclicality of markets & raw material prices.

7. Perceived as a B2B brand

8. Jamnagar BrandReliance Industries Limited - A-Z of Petrochemical

9. Brand Identity - RILRIL as a ProductRIL as OrganizationRIL as PersonRIL as Symbol Fortune Global 500 company

10. Largest private sector company in India (3% of India’s GDP)

11. An empire that other corporate houses aspire to become

12. Aggressive yet Patient!

13. Shrewd Observer

14. Opportunistic – Telecom in 1999, Retail in 2006Reliance Industries Limited – Dynamic, World Trotting, Pukka Gujarati!

15. Brand Identity - RILRIL as a ProductRIL as OrganizationRIL as PersonRIL as Symbol 50 year old

16. Male

17. Westernizing Gujju

18. Politician Three faces of Ambani *Unique, Larger than life – A Brand nameA schemer, a first class liar & has no values in lifeNapoleonic – Has a more sophisticated political brain, a dreamer & visionary Reliance Industries Limited – Dominant & Arrogant – a Road Roller!* Source: Ambani & Sons by H. McDonald

19. Brand Identity - RILRIL as a ProductRIL as OrganizationRIL as PersonRIL as SymbolSimple Font – “no nonsense, we mean business”Circle around the drop signifying “end-to-end petrochemical”Or with its entry into Retail and other segments – “fluid brand with an ability to extend everywhere”Reliance Industries Limited –Growth is Life

20. Reliance Retail LimitedInception : 2006. Now, network of 660 stores.

21. Presence : 85 cities across 14 states.

22. In two formats:

23. Value - Reliance Fresh, Reliance Mart, Reliance Super

24. Specialty - Reliance Digital, Reliance Trends, Reliance Timeout, Reliance Footprint, Reliance Wellness, Reliance JewelsBrand Identity - RRLRRL as a ProductRRL as OrganizationRRL as PersonRRL as Symbol First thing that comes to mind – Reliance Fresh and Reliance Mart

25. Value format: daily household needs

26. Reliance Fresh: a neighborhood concept

27. Reliance Mart: an all under one roof supermarket concept