- edX is an online learning platform founded by Harvard University in 2012 that offers MOOCs from top universities worldwide for free. It generates revenue from course fees and uses marketing strategies like newspaper ads, educational websites and journals.
- OLX is a free online classifieds site where users can buy and sell items. It makes money from promoted listings and online ads. It has a large market opportunity and competes with sites like Quickr and Click.in.
- Ola is a mobile app for transportation services in India. It generates commissions from rides and ads. It offers a safe, cashless service for travelers and competes with Uber and other cab services.
Problem Statement:- To take an existing company of a considerable size , analyse its existing business model and come up with Append, Anew ideas for the company which can take it to even greater heights
About the Company and it’s Product.
Business Model
The Market and Marketing
SWOT Analysis
Competitive Analysis
Porter’s Analysis
Consumer Behaviour Analysis
Positioning and Targeting
Problem Statement:- To take an existing company of a considerable size , analyse its existing business model and come up with Append, Anew ideas for the company which can take it to even greater heights
About the Company and it’s Product.
Business Model
The Market and Marketing
SWOT Analysis
Competitive Analysis
Porter’s Analysis
Consumer Behaviour Analysis
Positioning and Targeting
An education entrepreneur is a mission-driven person who designs, builds, grows and sustains solutions to some of the world's most intractable education problems. This presentation affords some 'free' advice on how and where. The why, when and who come from you.
Marketing management project of OLA Cabs Rudresh Kumar
I worked on the various aspects on the marketing management done by Ola cabs . It is a detail study on the marketing strategy which is done by the Ola to sustain in the market and compete with there competitors.
1. Overview to the education sector
2. Contribution of the education sector to India's GDP
3. Tangibility spectrum of education sector
4. 7 P's of unacademy
5. The service triangle of Unacademy
6. The gap analysis of Unacademy
7. The process flow of Unacademy
8.The Petal diagram of Unacademy
9. Factors affecting the pricing strategy
10. The dynamic pricing
Monetization model entails different types of models used by internet based business and social platforms. The article also creates understanding about different types of monetization methods which can be used by internet platforms to create a sustainable business. Different icons have been designed for the first time to potray monetization methods.
Running Head UBER TECHNOLOGY2Student NamePro.docxtoltonkendal
Running Head: UBER TECHNOLOGY 2
Student Name:
Professor Name:
Date:
Introduction
Uber is primarily a service that offers similar products that are synonymous with those provided by taxis, but its products are differentiated by the integration of modern technology in which there is the use of the mobile app to link both the customers and the drivers. The Uber application is compatible Android, I phones and windows phone which helps it in running its operations excellently and smoothly. It uses cashless technology when it comes to handling issues related to service payments. In the current market set up, it is clear that Uber offers low-cost services as compared to its rivals in the market and also it has the best-experienced drivers who help it to run the business. The rise of internet and outsourcing services has motivated companies willing to come up with creative ways to serve customers in more efficient ways of improving the business strategies of the firm. Stone, B. (2017). The upstarts:
Propose a new product or service for the new company division. The division should be customer-focused with an innovative mission statement. Ensure you are differentiating your product or service.
In this paper, we are going to introduce a new product which is an app that deals with parcels delivery. The Uber Company has only two apps that help it to carry its day to day operations which are the app for drivers and the app for passengers. For this assignment, I would like to introduce a new product which is an app for delivery of parcels. Uber app is a product that would see it encounter stiff competition from rival to become the best taxi and parcel delivery company in the market. It would be in line with its innovative mission to expand its primary operations to cater for all sections of the public transport and parcel delivery which is still an essential market gap that can be explored. The parcel apps would see the company grow into the higher level with enhanced local and international parcel delivery at a tap of a phone button. The service charge for the parcels would be cashless as it would take into account online payment methods just as those opting for the other two apps operated by the company. (Mowery, N., Poling, S. R., & Reavis, P. (1994). Customer focused quality)
Describe how the division addresses customer needs and achieves competitive advantage.
This app is essential in the addressing customer needs regarding fast parcel delivery both locally and international. There have been a lot of issues that have been related to parcel such as their high cost of parcel delivery both locally and globally, others refer to losing essential products in the process of trying to send documents and other relevant products to friends, workmates and family members throughout. By introducing such an app, it would help to curb and downplay this disadvantage and improve more customer delivery service. An integrated parcel management would off ...
An education entrepreneur is a mission-driven person who designs, builds, grows and sustains solutions to some of the world's most intractable education problems. This presentation affords some 'free' advice on how and where. The why, when and who come from you.
Marketing management project of OLA Cabs Rudresh Kumar
I worked on the various aspects on the marketing management done by Ola cabs . It is a detail study on the marketing strategy which is done by the Ola to sustain in the market and compete with there competitors.
1. Overview to the education sector
2. Contribution of the education sector to India's GDP
3. Tangibility spectrum of education sector
4. 7 P's of unacademy
5. The service triangle of Unacademy
6. The gap analysis of Unacademy
7. The process flow of Unacademy
8.The Petal diagram of Unacademy
9. Factors affecting the pricing strategy
10. The dynamic pricing
Monetization model entails different types of models used by internet based business and social platforms. The article also creates understanding about different types of monetization methods which can be used by internet platforms to create a sustainable business. Different icons have been designed for the first time to potray monetization methods.
Running Head UBER TECHNOLOGY2Student NamePro.docxtoltonkendal
Running Head: UBER TECHNOLOGY 2
Student Name:
Professor Name:
Date:
Introduction
Uber is primarily a service that offers similar products that are synonymous with those provided by taxis, but its products are differentiated by the integration of modern technology in which there is the use of the mobile app to link both the customers and the drivers. The Uber application is compatible Android, I phones and windows phone which helps it in running its operations excellently and smoothly. It uses cashless technology when it comes to handling issues related to service payments. In the current market set up, it is clear that Uber offers low-cost services as compared to its rivals in the market and also it has the best-experienced drivers who help it to run the business. The rise of internet and outsourcing services has motivated companies willing to come up with creative ways to serve customers in more efficient ways of improving the business strategies of the firm. Stone, B. (2017). The upstarts:
Propose a new product or service for the new company division. The division should be customer-focused with an innovative mission statement. Ensure you are differentiating your product or service.
In this paper, we are going to introduce a new product which is an app that deals with parcels delivery. The Uber Company has only two apps that help it to carry its day to day operations which are the app for drivers and the app for passengers. For this assignment, I would like to introduce a new product which is an app for delivery of parcels. Uber app is a product that would see it encounter stiff competition from rival to become the best taxi and parcel delivery company in the market. It would be in line with its innovative mission to expand its primary operations to cater for all sections of the public transport and parcel delivery which is still an essential market gap that can be explored. The parcel apps would see the company grow into the higher level with enhanced local and international parcel delivery at a tap of a phone button. The service charge for the parcels would be cashless as it would take into account online payment methods just as those opting for the other two apps operated by the company. (Mowery, N., Poling, S. R., & Reavis, P. (1994). Customer focused quality)
Describe how the division addresses customer needs and achieves competitive advantage.
This app is essential in the addressing customer needs regarding fast parcel delivery both locally and international. There have been a lot of issues that have been related to parcel such as their high cost of parcel delivery both locally and globally, others refer to losing essential products in the process of trying to send documents and other relevant products to friends, workmates and family members throughout. By introducing such an app, it would help to curb and downplay this disadvantage and improve more customer delivery service. An integrated parcel management would off ...
We are born digital and agile company. Since inception, we empowered customers around the world with digital first business development strategies. Our expert team of Business Analysts, Developers, and Industry experts built various digital tools to transform our customers' businesses to fit into 21 century standards.
Today our customers are located globally - North America, Europe, Asia, and Australia. While we believe in delivering excellent digital business tools to maximize our customers' business potentials, we focus on building long-term partnerships with them to reimagine their businesses through a digital lens.
Biz bol presentation_ Comprehensive StudyJ Prakash
‘Market timing, ‘demand certain innovation and strategy to out master competition and a continuum to
be winner and market leaders. In a racing digital age it always about content: at the right time / at the
right place / to the right people to take action on it .If you could control this flow of information , tap on
interactions between Brand and consumers at local global level through a product will unlock new
avenues for growth in markets and sectors worldwide.
Orgapp Technologies was always an Advertisement / PR / Market research company. However to get
all odds into even, you have to Innovate. Hence, Phase 1:
Phase 1 is BizBol.com to get Brand and Consumer interactions, under a roof, directly through middle
men, Local Retailers and bring this whole experience through a cloud base online platform, in a web
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unlocking new avenues for growth into markets and sectors worldwide:
http://www.orgapp.com/whatwedo.html
Other Products
HealthBol.com :sector healthcare (under development)
It provide a platform for Patients / Doctors / Hospitals / Pharmacy to interact exchange information.
The 10 best ed tech companies across the globe 2020.Merry D'souza
Nowadays, digital and personalized learning tools like that of Ouriginal, are becoming essential. They are now not only important as a tool to enable online courses through a new medium but are also needed to ensure institutional quality control. This is a major shift and Ouriginal is playing a vital role in this. With the exponential growth in demand for Ed-Tech solutions, the company will be enabling new ways of learning and teaching in a new, digitized world.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
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3. “Quality education for everyone, everywhere”
Founded by Harvard University in
2012.it is an online learning destination and MOOC
provider, offer high quality courses from the best
universities in the world .
INTRODUCTION
4. Value Proposition
It is an source platform that powers edx courses and it
is freely available. It is useful for educators and
technologists. Each sequence is comprised of short
videos and interested lecture classes.
students can post their comments and opinion also
about the classes.
5. REVENUE
The source of revenue for edx is from the users
course fees. And cost will varies depending on the
courses.
8. Market strategy
They are offering free online traditional model
classes include an online interactive component.
Offer some courses at free of cost also.
9. Management Team
CEO - Anant Agarwal
Vice President - Lain Kennady
Vice President of communication - Sasha Norkin
Board Of Directors
Alan M Garber
Martin A schemet
Geff Bussggang
Katherine Lapp
10. Competitive environment
Low price
Reliability
Product mix
Some competitors are,
Stanford online
Canvas network
University of the people
Code.org
Code HS etc…
12. INTRODUCTION
OLX has quickly become a household name in emerging markets.
OLX has reached a milestone that puts it in the same category of
Instagram, Facebook Messenger, and Snapchat: 200 million monthly
active users.
Founded in 2006, the company has grown to 1,200 employees and
operates in 150 countries.
With over 11 billion page views, 30 million listings, and 10 million
transactions per month, it is the largest marketplace in India, Poland,
and, Brazil.
OLX is free to use and makes money selling promoted listings to
users.
13. BUSINESS MODEL
Value Proposition : OLX.in is a free local classifieds site.
Sell anything from used cars to mobiles, furniture, laptops, clothing and more. Submit ads
for free and without creating an account.
If you want to buy something - here you will find interesting items, cheaper than in the
store.
Start buying and selling in the most easy way on OLX.in.
Revenue Model :
Online Advertising:
This is one of the major source of revenue for OLX, Quickr and other websites. You will
see that all of their product listing pages will have advertisements running next to them.
Promoted / Paid / Premium Classifieds:
If any of the seller pays OLX money, it will put that seller's product listing above others
14. Market Opportunity
In the early years of online classifieds, verticals such as jobs and matrimonial helped the
transition of consumers from newspapers to online. However, now consumers are moving to
horizontal classified platforms that address their multiple needs much faster at a single place.
This again offers a huge opportunity for a horizontal classifieds platform like Olx that helps
the consumer in all these things
There is a continuous growth in the online classifieds industry and online classifieds
business is the best business idea to start earning money.
Competitive Environment
1.Quickr
2.Click.in
15. Marketing Strategy
Since the launch of its first television ad 3.5 years ago, the traffic of olx.in has grown 150
times, the company claims.
To promote the brand, the company has been using offline advertising media like road side
banners and partnering with cricket teams in IPL.
Since in the initial days, internet penetration was low in India, the company decided to use
TV’s massive reach to educate prospective consumers and help in creation of the market.
The company has been using social media to remain in regular touch with social media
consumers
OLX is available to users who don’t have access to laptops, broadband & PCs.
Competitive Advantage
A sharp focus on C2C commerce helps OLX India achieve pole position.
OLX created the consumer-to-consumer (C2C) selling market segment in India that didn’t exist earlier.
Personal used goods comprising mobiles, computers, electronics, furniture, general household goods, cars
and bikes are the top categories on OLX.in, comprising 70% of the new ads being listed and 92% of sellers
in these categories being individuals.
16. ORGANISATIONAL STRUCTURE
AND MANAGEMENT TEAM
MANAGEMENT TEAM
SALES AND TRADING MANAGER
QUALITY AND SYSTEMS MANAGER
SUPPLY CHAIN MANAGER
SALES MANAGER
ACCOUNTS MANAGER
TECHNICAL MANAGER
TOOLING MANAGER
etc
FOUNDER : FABRICE GRINDA , ALEC
OXENFORD
18. A Commercial website that helps users find discount rates
for travel related purchase such as Airline tickets and hotel
stays.
Founded : 1997
Headquarters : Norwalk, United states
Key people: Brett Keller (Chief executive officer)
INTRODUCTION
19. Value proposition
Low cost with some additional conditions.
You state what you are willing to pay for a room in an location,
Priceline returns a list of ranked by stars, takes your money and
then you find out what you got.
Revenue model
Gain between the offer price and the vendor price.
20. Market Opportunity
Budget concern
Rapid growth in Demand
Competitive Environment
Price-war
High revenue
Attractive
22. Glenn D. Fogel : Chief Executive Officer and President
Jeffery H. Boyd : Executive Chairman of the Board
Daniel J. Finnegan : Chief Financial Officer and Chief
Accounting Officer
Peter J. Millones : Jr.Executive Vice President, General
Counsel and Corporate Secretary
Management Team
24. • ANI Technologies Pvt Ltd. is the name of the company under
which Ola App operates. It is an mobile app for personal
transportation in India.
• OLA started as an online cab aggregators in Mumbai , now
based out of Bangalore and is among the fastest growing
businesses in India.
• It was founded on 3 Dec 2010 by Bhavish Aggarwal and
Ankit Bhati .
• By 2014, the company has expanded to a network of more
than 200000 cars across 85 cities.
• In Nov 2014, OLA expanded to incorporate autos on-trail
basis in Bengaluru.
INTRODUCTION
25. Value Proposition
Safety rides on accurate time with advance booking
scheduling.
cashless rides.
Families to travel together at some place for some time.
For office going people can share a cab using OLA
sharing cab option.
Anyone who wants to travel within city limits at comfort.
26. Revenue Model
Sales commissions i.e ride based commission.
Small fee to taxi drivers to access technology platform.
In cab advertisements.
More commission on peak time and season time
Commission for deliverables like grocery, courier etc.
27. Market opportunities
Ola provide different type of cab service ranging from economic to
luxury travel. The cabs are reserved through a web browser or a
mobile app.
This cab Service supports both cash and cashless payment options
with Ola money.
It claims to clock an average of more than 150000 bookings per day
and commands 60 percent of the market share in India.
29. Market Strategies
Only app services.
Partnership with private taxi owners, hence low investment.
Variable benefits for drivers of OLA.
Workers with leading financial institutions that provide loans
to help prospective drivers buy their cars outright.
offers training to ensure drivers are equipped to deliver a
quality and safe experience for passengers.
Offer three different tiers of car service to suit different
budget: luxury, mid range, and Ola mini range
30. Management Team
Bhavish Aggarwal :- Co-Founder and CEO
Ankit Bhati :- Co-Founder and CTO
Anand Subramanian:- Director – marketing communications
Pranay Jivrajka :- Founding partner
Rajiv Bansal :- CFO
Vishal Kaul :-COO
Vijayaraghavan Amirisetty:-Directing of engineering
Srikanishka Vadakattu :-product management
32. INTRODUCTION
Byju’s Learning App founded by Mr. Byju Raveendran will help
the students to
Learn with engaging Videos from India’s best teachers
Practice to perfection with chapter-wise tests with feedback and
analysis
Master concepts through customized adaptive learning modules
which will make you even better
Challenge your peers over Quizzo (India's Largest Math & Science
Quiz App)
Compete nationally with the National School Challenge
Analyze with real time progress updates, in-depth solutions,
feedback & recommendations
33. BUSINESS MODEL
Value Proposition
Byjus learning app is exclusively designed for students who dreams about
scoring more marks but whose mind never give space to take a book and read,
who sleeps in the class during boring lectures
who wants to visualize what they are learning, who wants to learn on the go
who wants to understand the concept better than their school subject teachers
and who wants to be successful in academics.
Revenue Model
They makes aggressive growth plans.
They launched TV ad campaigns when the mobile app was not even a
month old.
They are very strategic and numbers-driven
34. Market Opportunity
High costs, low digital connectivity, offline tutoring classes
promise engineering or medical seat, and mom and pop tuition
classes — the edtech startups have an entire education
ecosystem to disrupt.
There are many loose ends that they will have to tie up before a
true picture of their impact is visible. For now, startups like
Byju’s are just testing the waters.
Competitors
Review Adda, Verl invest, Oracle Cooperation, Cisco
Cooperation
Competitive Advantage
Simple sessions with improved animations of images.
Advertisements with children.
No classroom appearances
35. MANAGEMENT TEAM
Founder and CEO : Byju Raveendran
Marketing Strategy
Media Advertisement timings and channels.