10. PLC For Bike Industry in Indian Market 1995-2000,Bajaj CD-100 Launched,High Oil Prices need for fuel efficent bikes Market In Growth Phase –Robust Growth of 12-15% Transition only from Introduction to Growth Phase
11. Driving Factors Changing Perception of Consumer bikes as style icons Growing working population. Fast paced urbanisation Govt.Policies facilitating Growth Increase in Purchasing Power in Rural Sector Saturation in the Developed nations making India the 2 nd Largest Market http://www.surfindia.com/automobile/industry-growth.html
12. PLC of Yamaha R series Became popular with Market Share attained by the Company of 7.5% Saturation point of R series RD-250 launched in 1986(Introductory Phase) 2-stroke to 4 Stroke,Govt.Mkt Policy set back for Company Current Market share -2.6%,Innovation Carried out, R15 launched